The latest at John Norris
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By Ollie Ratcliffe
How to Repair and Maintain Your Breathable Waders
There is nothing quite as disheartening as feeling that cold trickle of water when you are knee-deep in a river. You know the feeling. That sudden chill that tells you...
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By Ollie Ratcliffe
Essential Salmon Fly Fishing Gear for the UK Summer Season
Summer salmon fishing in the UK. There is nothing quite like it. The rivers are often lower, the days are long, and the anticipation of a fresh run of fish...
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By Ollie Ratcliffe
The Best Wading Boots for Fly Fishing in the UK: A Buyer's Guide
At John Norris, we have been fitting anglers with wading boots for decades. We know the rivers of the UK, from the slippery, weed-covered stones of the Eden to the...
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By Ollie Ratcliffe
How to Choose Your First Fly Fishing Rod: A Beginner’s Guide
In this guide, we are going to cut through the nonsense. We will explain the terminology in plain English and share our top recommendations for beginners. Everything from complete, ready-to-go...
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By Ollie Ratcliffe
Guideline Spring Fishing Event: May 9th & 10th
Join us for two days packed with expert demonstrations, casting tuition, fly tying, and hands-on gear sessions with the Guideline team and some of the most respected anglers in the sport. Whether...
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By Emma McGreevy
The Benefits of a Neck Gaiter for Fishing
A neck gaiter is one of the most useful pieces of fishing clothing an angler can carry. Fishing often involves long hours beside rivers, lakes or coastal waters where wind,...
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By Emma McGreevy
How to Clean Walking Boots: Expert Guide
Knowing how to clean walking boots properly is one of the simplest ways to protect your investment. After miles of mud, rain, grit and rough terrain, your boots carry more...
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By Emma McGreevy
Don’t Miss the Guideline/John Norris Fishing Show 2026
We’re thrilled to announce the Guideline/John Norris 2026 Show, returning bigger and better on Saturday 9th and Sunday 10th May at the beautiful Warwick Hall, on the banks of the...
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By Emma McGreevy
Prepare for the Season with our Fly Fishing Gear Checklist
The right fly fishing gear is the foundation of every successful day on the water. Before the season gathers pace, now is the time to check, organise and fine-tune every...
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By Emma McGreevy
When does the Fishing Season Start and Finish?
When does the fishing season start and finish in the UK? It’s the moment that signals the shift from winter prep to long-awaited days back on the bank. As daylight...
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By Emma McGreevy
The Top 8 Must Have Dog Walking Accessories
Dog walking accessories play an important part in keeping walks comfortable, organised, and enjoyable, particularly in the UK where ground conditions and weather can change quickly. From early morning pavement...
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By Emma McGreevy
How to Choose the Best Waterproof Clothing
Waterproof clothing is essential for life outdoors in the UK, where rain, wind, and damp conditions are part of everyday experience. From countryside walks to winter field sports, the right...
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RETURNS
We will gladly exchange or refund your unused purchase if you return it within 90 days of receipt.
