The latest at John Norris
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By Ollie Ratcliffe
The Best Wellington Boots for Country Life in the UK
A proper pair of wellington boots will change how you experience the countryside. No more cold feet, no more slipping in the mud, and no more replacing cheap boots every...
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By Ollie Ratcliffe
Dry Fly Fishing: A Beginner's Guide to Fishing on the Surface
There is nothing quite like it. You are watching a perfectly presented artificial fly drifting down a crease in the current. A nose breaks the surface, your fly disappears, and...
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By Ollie Ratcliffe
The Best Fly Fishing Rivers in the UK: Where to Fish This Summer
Looking for the best fly fishing rivers in the UK this summer? From the mighty Eden on our doorstep to the chalk streams of the South, discover our top picks...
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By Ollie Ratcliffe
Simms G4Z Waders: A Full Review and Range Comparison
Looking for the ultimate wader? Our full review of the Simms G4Z Stockingfoot Waders covers breathability, durability, and how they compare to the G3 Guide, Freestone, and Tributary models. Read...
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By Ollie Ratcliffe
How to Repair and Maintain Your Breathable Waders
There is nothing quite as disheartening as feeling that cold trickle of water when you are knee-deep in a river. You know the feeling. That sudden chill that tells you...
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By Ollie Ratcliffe
Essential Salmon Fly Fishing Gear for the UK Summer Season
Summer salmon fishing in the UK. There is nothing quite like it. The rivers are often lower, the days are long, and the anticipation of a fresh run of fish...
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By Ollie Ratcliffe
The Best Wading Boots for Fly Fishing in the UK: A Buyer's Guide
At John Norris, we have been fitting anglers with wading boots for decades. We know the rivers of the UK, from the slippery, weed-covered stones of the Eden to the...
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By Ollie Ratcliffe
How to Choose Your First Fly Fishing Rod: A Beginner’s Guide
In this guide, we are going to cut through the nonsense. We will explain the terminology in plain English and share our top recommendations for beginners. Everything from complete, ready-to-go...
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By Ollie Ratcliffe
Guideline Spring Fishing Event: May 9th & 10th
Join us for two days packed with expert demonstrations, casting tuition, fly tying, and hands-on gear sessions with the Guideline team and some of the most respected anglers in the sport. Whether...
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By Emma McGreevy
The Benefits of a Neck Gaiter for Fishing
A neck gaiter is one of the most useful pieces of fishing clothing an angler can carry. Fishing often involves long hours beside rivers, lakes or coastal waters where wind,...
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By Emma McGreevy
How to Clean Walking Boots: Expert Guide
Knowing how to clean walking boots properly is one of the simplest ways to protect your investment. After miles of mud, rain, grit and rough terrain, your boots carry more...
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By Emma McGreevy
Don’t Miss the Guideline/John Norris Fishing Show 2026
We’re thrilled to announce the Guideline/John Norris 2026 Show, returning bigger and better on Saturday 9th and Sunday 10th May at the beautiful Warwick Hall, on the banks of the...
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RETURNS
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