About Our Shop


John Norris has been the home of country sports over 50 years, specialising in fly fishing, shooting, country clothing, footwear and pet accessories. We’re a family-run business, with a shop in the heart of Cumbria that’s evolved to become a mecca of the North – a place where fishermen, shooters and dog walkers alike can feel at home. Our team are here to offer you advice on anything you need whether it’s Fishing, Shooting, Dogs, Outdoor clothing, Footwear and more.

John Norris of Penrith


You can find our store at 21 Victoria Road, Penrith, Cumbria CA11 8HP. We recommend parking across the road from the store at Sainsbury’s, where you can have 3 hours free parking. Click here for a map and directions.

We love getting to know our customers and have a team of experts in-store to help you find what you need. If you have a four-legged friend, please feel free to bring them – we love meeting new pooches, and we have a jar of treats waiting for them!


Our normal opening hours are - Monday to Saturday from 8:30am to 4:30pm and on Sunday from 10:00am - 4:00pm


Good Friday 10:00am - 4:00pm

Easter Saturday 8:30am - 4:30pm

Easter Sunday 10:00am to 4:00pm

Easter Monday 10:00am to 4:00pm


Please note that our shop is closed on May Day Bank Holiday, Christmas Day, Boxing Day and New Years Day. On Christmas Eve and New Years Eve we will close at 3PM.


If you have any questions about any of our products, or you just need a spot of advice, please get in touch. Call us on 01768 864211. Phone lines are open 8:30am to 4:15pm Monday to Thursday and 8:30am to 4:00pm on Friday, they are closed on bank holidays.  Alternatively, submit an enquiry via our Contact page. On 29th December we will close at 3PM.

In the meantime, you may find that the following pages contain the answer to your query -

For DELIVERY queries, please check our Delivery Page - click here.

Please note however, that during the Christmas and New Year period, deliveries may take longer than normal.

For information about RETURNS, please check our Returns Page - click here.

Alternatively, please check our Terms and Conditions and our Frequently Asked Questions pages for further information -

Terms and Conditions

Frequently Asked Questions


The business first began life in 1971, when the eponymous John Norris saw an opportunity to create a one-stop-shop for fishermen travelling to and from Scotland. Located at junction 40 just off the M6 motorway, the shop was the perfect stop off for people heading out on fishing trips.

The store became an instant hit, with both local and further-flung fishermen treating it as a base for all their fishing needs. As the business took off, John’s parents, John and Florence, joined forces to help him manage the store, selling their toyshop and investing all their energy into the John Norris business. In 1977, Florence helped John expand to mail-order selling, one of the UK’s first country clothing brands to do so.

Now, John’s children, James and Laura, work alongside him to run the business, with a lifetime of country-sports knowledge at their disposal.

Customer service has always been the driving force behind our business, and we take pride in going that extra mile for our customers – whether that’s field-testing new products or helping you choose the right fishing rod. Our team is always on hand to provide a personal advice service, and will be more than happy to offer tips, technical information or extra details about our extensive range of products. Some of them have been here since day one, so they really know their stuff!