About Our Shop

John Norris Store


We are pleased to announce we will be re-opening our store on the 1st July.

New temporary opening times will be Monday to Friday 10am to 4pm (closed Saturday and Sunday until further notice.)


John Norris has been the home of country sports for 49 years - we are often referred to as the "Mecca" of the North. We specialise in Fly Fishing, country clothing, footwear and Dog products.

At John Norris, family and community has always been the most important thing to us.

We are a family run business. John Norris started the business in 1971 as he spotted a great opportunity to create a stop off for fisherman travelling to and from Scotland on fishing trips as we are located just off the M6 Motorway at J40.  Johns parents John and Florence soon joined him as the business took off selling their toy shop to join forces.

Florence helped John set up a mail order business back in 1977 and it was one of the first in the country. Barbour, Hardy and Sharpes products were the main brands back then.

John's children James and Laura also work along side John running the business. Starting from the bottom up and learning every role, James and Laura have a great understanding of the whole business.

Giving great customer service has been the driving force behind our business and we take great pride in going that extra mile for our customers.

We have a great team behind us, some have even been with us from the start, that’s what makes us successful. Our pro team provides a personal advice service. You can call us on the telephone, call in the store or email for any advice, fishing tips or technical information on any of our products. Our team are always out in the field testing products to give them in-depth knowledge of our range.

CONTACT - Call us on - 01768 864211 or email us at - sales@johnnorris.co.uk

VISIT - Call in and see us at - 21 Victoria Road, Penrith, Cumbria CA11 8HP.


We can’t wait to welcome you back, our priority is to keep you and our team safe and make your shopping experience as enjoyable as possible.

We have been busy redesigning our store layout to enhance your shopping experience and enabling you to be able to keep a safe social distance.

We would recommend parking across the road from the store at Sainsburys where you can have 3 hours free parking. Click here for map and directions.


We’ve enhanced cleaning practices, including sanitising baskets after every use and regular cleaning of touch points around our shops. We’ll also be providing hand sanitiser at entrances and around the store for you to use.


We’ve installed protective screens at our tills and have made designated areas for offering advice from a safe distance. We encourage you to pay by card and we’ve increased our contactless payment limit to £45.


Help us keep everyone safe by keeping a 2-metre distance from other customers and our team when you're in the shop. We’ve added new signage to help guide you.


You may have to queue to enter the shop, as we are required to limit the number of customers in the store at one time. A customer service host will be on hand to ensure we welcome you into the store as quickly as it’s safe to do so. We ask if you can keep you visit as swift as possible to minimise exposure.

During these unprecedented times we want to reassure you that the health and safety of our customers, employees and their families continues to be our number one priority. Now is the time for us to come together and support one another more than ever.

We’re doing all we can to navigate the unknown and will continue to be led by all Government, Public Health England and World Health Organisation advice. Responding accordingly to the rapidly changing situation as advised by those experts.

We’d like to say a huge thank you to all of our teams for all of their hard work and efforts in these uncertain times and also to you, our customers, for continuing to support us. It’s not been easy for anyone and we’re lucky to have a John Norris family that pulls together to make the best of any situation.

Stay safe, see you soon. John Norris



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