About Our Shop

John Norris Store


Our shop is reopening on Monday 7th December at 10am.

With rules changing and lockdown lifted, we are excited to see all our valued customers as soon as we can.

Due to online demand and running with a smaller than usual team for safeguarding, we have decided that the best time to reopen our shop is on Monday 7th December at 10am. This will allow us to do finishing touches to make sure that your experience with us is even more perfect than ever before, be it online or in the shop, right down to the small details of our Christmas decorations.

In the meantime, please us our website to pick those Christmas gifts or even just treats for yourself

Our mailorder service is fully operational (Monday to Friday 10am to 4pm ) and you can order 24/7 online. We'd like to thank you all for your continued support and we look forward to welcoming you back into our shop when the time is right.


During these unprecedented times, we want to reassure you that the health and safety of our customers, employees and their families continues to be our number one priority. Now is the time for us to come together and support one another more than ever.

We’re doing all we can to navigate the unknown and will continue to be led by all Government, Public Health England and World Health Organisation advice. We will respond accordingly to the rapidly changing situation as advised by those experts.

We’d like to say a huge thank you to our teams for all of their hard work and efforts in these uncertain times. We’d also like to thank you, our customers, for continuing to support us. It’s not been easy for anyone and we’re lucky to have a John Norris family that pulls together to make the best of any situation.

Stay safe, see you soon. John Norris


John Norris has been the home of country sports for 49 years, specialising in fly fishing, shooting, country clothing, footwear and pet accessories. We’re a family-run business, with a shop in the heart of Cumbria that’s evolved to become a mecca of the North – a place where fishermen, shooters and dog walkers alike can feel at home. 

At John Norris, family and community have always been the most important things to us.

The business first began life in 1971, when the eponymous John Norris saw an opportunity to create a one-stop-shop for fishermen travelling to and from Scotland. Located at junction 40 just off the M6 motorway, the shop was the perfect stop off for people heading out on fishing trips. 

The store became an instant hit, with both local and further-flung fishermen treating it as a base for all their fishing needs. As the business took off, John’s parents, John and Florence, joined forces to help him manage the store, selling their toy shop and investing all their energy into the John Norris business. In 1977, Florence helped John expand to mail-order selling, one of the UK’s first country clothing brands to do so. 

Now, John’s children, James and Laura, work alongside him to run the business, with a lifetime of country-sports knowledge at their disposal. 

Customer service has always been the driving force behind our business, and we take pride in going that extra mile for our customers – whether that’s field-testing new products or helping you choose the right fishing rod. Our team is always on hand to provide a personal advice service, and will be more than happy to offer tips, technical information or extra details about our extensive range of products. Some of them have been here since day one, so they really know their stuff! 


If you have any questions about any of our products, or you just need a spot of advice, please get in touch! 

Call us on 01768 864211 or email us at sales@johnnorris.co.uk.




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