About Our Shop


John Norris has been the home of country sports over 50 years, specialising in fly fishing, shooting, country clothing, footwear and pet accessories. We’re a family-run business, with a shop in the heart of Cumbria that’s evolved to become a mecca of the North – a place where fishermen, shooters and dog walkers alike can feel at home.

Our team are here to offer you advice on anything you need whether it’s Fishing, Shooting, Dogs, Outdoor clothing, Footwear and more.


You can find our store at 21 Victoria Road, Penrith, Cumbria CA11 8HP. We recommend parking across the road from the store at Sainsbury’s, where you can have 3 hours free parking. Click here for a map and directions.

We love getting to know our customers and have a team of experts in-store to help you find what you need. If you have a four-legged friend, please feel free to bring them – we love meeting new pooches, and we have a jar of treats waiting for them!


Of course, we want to make sure everyone feels safe, confident and happy while shopping with us, so our safety measures remain in place in store. We have been busy redesigning the store to make your shopping experience even more pleasurable. We’ve enhanced cleaning practices, including sanitising baskets after every use and regularly cleaning the touchpoints around our shops. We’ll also be providing hand sanitiser at entrances and around the store for you to use. Help us keep everyone safe by keeping a 2-metre distance from customers and staff when you're in the shop. We’ve added new signage to help guide you.


We’d like to say a huge thank you to our teams for all of their hard work and efforts in these uncertain times. We’d also like to thank you, our customers, for continuing to support us. It’s not been easy for anyone and we’re lucky to have a John Norris family that pulls together to make the best of any situation.

Stay safe, see you soon. John Norris


Monday to Saturday 9.00am - 4.30pm, Sunday 10.00am to 4.00pm. Please note that we are closed on May Day Bank Holiday, Christmas Day, Boxing Day and New Years Day.

John Norris of Penrith


If you have any questions about any of our products, or you just need a spot of advice, please get in touch. Call us on 01768 864211 or email us at sales@johnnorris.co.uk.


The business first began life in 1971, when the eponymous John Norris saw an opportunity to create a one-stop-shop for fishermen travelling to and from Scotland. Located at junction 40 just off the M6 motorway, the shop was the perfect stop off for people heading out on fishing trips.

The store became an instant hit, with both local and further-flung fishermen treating it as a base for all their fishing needs. As the business took off, John’s parents, John and Florence, joined forces to help him manage the store, selling their toyshop and investing all their energy into the John Norris business. In 1977, Florence helped John expand to mail-order selling, one of the UK’s first country clothing brands to do so.

Now, John’s children, James and Laura, work alongside him to run the business, with a lifetime of country-sports knowledge at their disposal.

Customer service has always been the driving force behind our business, and we take pride in going that extra mile for our customers – whether that’s field-testing new products or helping you choose the right fishing rod. Our team is always on hand to provide a personal advice service, and will be more than happy to offer tips, technical information or extra details about our extensive range of products. Some of them have been here since day one, so they really know their stuff!

At John Norris, family and community have always been the most important things to us.