NEW! Scruffs & Viper Tactical launch on John Norris

It’s that time of year again. The sun is out, the skies are clear, and the great rolling countryside is waiting to be explored. To celebrate the start of the summer season, we’re launching two exciting new brands on the John Norris site.

We’re committed to bringing you the best of the British outdoors. That’s why we’re constantly on the hunt for new fishing and shooting brands, giving you one handy place to do all your country shopping. We look for quality combined with effortless British style, and we’re happy to welcome these two luxury country brands into the John Norris family.


Why not treat your best friend to a brand new bed? Scruffs are a premium pet bedding and accessories brand, combining high-end fabrics with timeless designs. Using a colour palette inspired by country fashion trends, these pet beds fit seamlessly into your home décor.

Born and bred in Britain, Scruffs are a Manchester-based company that’s been designing luxury pet bedding for over 12 years. Now one of Europe’s leading dog bed brands, they use innovative designs to help improve the lives of both pets and their owners. Some of their most notable styles include their range of memory foam orthopaedic beds, designed for larger dogs that need more support for their joints.

At John Norris, we know how important it is to look after your pooch. That’s why we’re happy to launch this exciting range of Scruffs dog beds and accessories. After all, your dog is a big part of your life. They deserve the best. Click here to see collections of Scruffs dog products.

Viper Tactical

Ready to gear up? At John Norris, we’re proud to be bringing you a range of Viper Tactical clothing and accessories. These quality products help you blend into a variety of environments, making them an essential for serious shooters.

Viper Tactical have been designing military camping products for over 10 years. Based in Bedfordshire, they’re at the heart of the British countryside, using their knowledge of the outdoors to design a range of high-quality outdoor clothing and accessories.

With neutral colours and natural patterns, these tactical clothes are the ultimate way to help you blend into your environment. Click here to see our range of Viper Tactical clothing and accessories.

With a host of exciting new products and the launch of our summer sale, there’s never been a better time for a country clothing haul. Whether you’re a shooter, a fisherman or you’re just a fan of the great outdoors, we’ve got everything you need to kit yourself out in true British style. Cheers to that!