The Guideline AURA series represents a bold refinement of fly reel design engineering - a Guideline design exploration into optimised perfection. Rather than overbuilding or over- sizing, AURA delivers exactly what is required. No excess, no compromise - for precision and purpose - creating a symbiotic harmony between form and function. Every choice, from weight distribution to finish, serves a clear purpose: to enhance the angler’s experience. By uniting precision engineering with purposeful restraint, Guideline have created a reel family that elevates performance into beauty — light, strong, and uncompromising, yet elegant in its simplicity.

AURA fly reels covers a wealth of situations; from agile single-hand trout fishing to longer two-handed spey applications. Every size has been meticulously matched to its purpose, creating a range of modern fly reels that feels precise, balanced, and intuitive in the hand. Larger diameters accelerate line pick-up and improve fish control, while carefully tuned spool widths deliver even line lay without stack. By refining volumes to the precise needs of each application, capacities remain efficient, allowing the reels to stay lightweight and perfectly counterbalance the modern, advanced rod technologies.

This meaningful design exploration extends beyond proportions into the finer details that define modern performance in fly reels. A fully sealed carbon-fiber disc drag system ensures smooth, consistent resistance across the full spectrum of fishing conditions, protecting the lightest tippets while still offering absolute stopping power against larger fish. CNC-machined drag knobs provide tactile security for confident adjustments, even in cold or wet environments, while dual-anodised finishes combine durability with refined visual appeal. Spey-specific models incorporate a solid line guard, adding mass to properly balance longer rods and reinforcing the structural integrity expected in demanding situations.

The AURA series consists of six different reels, and goes from a small #34 trout model up to a powerful #1012 salmon reel. A new offering is a dedicated Euro Nymph model with an even larger diameter and more narrow spool. The reels are available in three colour-ways with dual anodized colour finishing; Bronze, Titanium, and Blue, to harmonize with a large range of rod colours and reel seats. All models are suitable for both salt and freshwater environments, targeting a multitude of species. The fully sealed carbon-fibre disc drag system offers a maximum drag output of 3.0 kg on the single hand models, while the two double hand models, #810 & #1012, generate 4.0 kg of max drag output.

If you are also purchasing a line, note that we offer a line fitting service, click here for details.

To view the rest of our Guideline collection, click here.

WHEN WILL I RECEIVE MY PARCEL?

All goods despatched via courier. There are no deliveries on Saturday and Sunday but we can arrange a Saturday delivery for an additional cost - please call our team on 01768 864211 (Monday-Friday) for further information.

Please advise when placing your order via the web or phone if it would be more convenient to leave your parcel in a safe place or with a neighbour, we can pass these instruction onto the couriers, this would be done at your own risk.

We deliver to addresses in the UK Mainland, Scottish Islands, Northern Ireland, Isle Of Man, Guernsey and Jersey.

Postage/Packaging will be charged on all deliveries.

Please note -

• Delivery schedules shown at checkout are for goods that are in stock at the time of ordering.
• Pre-Order goods will show expected delivery dates on their own product pages.
• Next Day deliveries apply Monday to Friday if an order is received before 2PM Monday to Friday.

DELIVERY COSTS

UK Mainland -

• In-Store Gift Vouchers only - £1.00
• Small package - Standard (2-4 working days) - £3.95
• Large package - Standard (2-4 working days) - £4.95
• Any size package - Next Working Day (If ordered before 2pm Mon-Fri only) - £5.95

Scottish Highlands and Islands -

• In-Store Gift Vouchers only - £1.00
• Small package - Standard (2-4 working days) - £3.95
• Large package - Standard (2-4 working days) - £9.50

Isle Of Man -

• In-Store Gift Vouchers only - £1.00
• Small package - Standard (2-4 working days) - £3.95
• Large package - Standard (2-4 working days) - £9.95

Channel Islands (Guernsey & Jersey) -

• All deliveries - £11.95

Northern Ireland -

• In-Store Gift Vouchers only - £1.00
• All other packages - (2-4 working days) - £9.50

OVERSEAS CUSTOMERS

We can only deliver to UK Mainland, Scottish Islands, Isle of Man, Channel Islands and Northern Ireland at the moment. We apologise for any disappointment caused.

RETURNS

We will gladly exchange or refund any unused goods if you return them to us in a saleable condition within 90 days of receipt. Simply post your goods back to us in an unused condition, in their original packaging with any labels attached, together with a copy of your invoice and a covering letter explaining your requirements. The goods are your responsibility until they reach our warehouse. If in doubt, please call us for advice on 01768 864211. See our Returns Policy for full details.