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Welcome

Our collection of men’s jackets and coats here at the John Norris site contains everything you need for a day out fishing, shooting or any other countryside pursuit. We have items from the very best in country clothing such as Barbour, Beretta, Musto, Schöffel and Seeland and many more... Read more

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Sage Sonic Single Handed Fly Rod Quick View
Sage Sonic Single Handed Fly Rod

Sage Sonic Single Handed Fly Rod

£749.00

Details:

Whether laying down dry flies with finesse or delivering streamers to distant reaches, the Sonic family of rods provides uncompromised versatility, with a balance of power and feel. Delightfully crisp and lightweight, the Sonic has a level of performance that stands out from t...

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Sage sonic single handed fly rod

£749.00
Sage Sonic Switch Fly Rod Quick View
Sage Sonic Switch Fly Rod

Sage Sonic Switch Fly Rod

£849.00

Details:

The Sonic two-handed collection of rods place all the remarkable benefits of Konnetic Technology in both of your hands. Its lighter weight and decidedly thinner profile are welcome assets over a long day of fishing, reducing casting fatigue and minimizing wind resistance for t...

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Sage sonic switch fly rod

£849.00
Sage Spectrum Max Spare Spools Quick View
Sage Spectrum Max Spare Spools

Sage Spectrum Max Spare Spools

£ 156.99 £262.00

Details:

Available to purchase as a spare or replacement spool for the Sage Spectrum Max Fly Reel.

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Sage spectrum max spare spools

£156.99 £262.00 Save 40%
Sage Spey R8 Double Handed Fly Rod Quick View
Sage Spey R8 Double Handed Fly Rod

Sage Spey R8 Double Handed Fly Rod

£1,300.00

Details:

An effective Spey cast is dependent on efficient transfers of energy in each of its three key components: the Lift, Load, and Delivery. Utilising their proprietary Revolution 8 graphite technology along the full length of double-handed rod tapers results in a blank with an unm...

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Sage spey r8 double handed fly rod

£1,300.00
Salar Cascade JC Flies Quick View
Salar Cascade JC Flies

Salar (Patriot) Cascade Flies

£3.75

Details:

Salar Cascade JC Fly Code: AE13

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Salar (patriot) cascade flies

£3.75
Salty Baitfish Anchovy Flies Quick View
Salty Baitfish Anchovy Flies

Salty Baitfish Anchovy Flies

£4.25

Details:

Salty Baitfish Anchovy Flies Code: 9691

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Salty baitfish anchovy flies

£4.25
Salty Baitfish Mullet Flies Quick View
Salty Baitfish Mullet Flies

Salty Baitfish Mullet Flies

£4.25

Details:

Salty Baitfish Mullet Flies Code: 9690

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Salty baitfish mullet flies

£4.25
Salty Mullet Black and Purple Fly Quick View
Salty Mullet Black and Purple Fly

Salty Mullet Black and Purple Fly

£4.25

Details:

Salty Mullet Black and Purple Fly Code: 8061

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Salty mullet black and purple fly

£4.25
Salty Mullet Chartreuse and White Fly Quick View
Salty Mullet Chartreuse and White Fly

Salty Mullet Chartreuse and White Fly

£4.25

Details:

Salty Mullet Chartreuse and White Fly Code: 8058

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Salty mullet chartreuse and white fly

£4.25
Sand Prawn Fly Quick View
Sand Prawn Fly

Sand Prawn Fly

£2.95

Details:

Sand Prawn Fly Code: 933406

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Sand prawn fly

£2.95
Savage Gear 1X7 Titanium Trace Quick View
Savage Gear 1X7 Titanium Trace

Savage Gear 1X7 Titanium Trace

£ 11.00 £12.99

Details:

The Savage Gear 1x7 Titanium Trace is the ultimate leader material for serious anglers targeting aggressive and toothy predators. Crafted from high-quality titanium, this trace provides exceptional strength and durability, ensuring it can withstand the harshest conditions and ...

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Savage gear 1x7 titanium trace

From £11.00 £12.99 Save 15%
Savage Gear 3D Hollow Duckling Weedless - 7.5cm 15g - Fruck Quick View
Savage Gear 3D Hollow Duckling Weedless - 7.5cm 15g - Fruck

Savage Gear 3D Hollow Duckling Weedless - 7.5cm 15g

£ 10.15 £11.99

Details:

Soft Hollow body Duckling, Frog style! The huge success with the 3D Suicide Duck, has led to this weedless version that can be fished in heavy cover and weed – giving you even more options with this superb duckling imitation. Great side-to-side action, with perfect details on ...

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Savage gear 3d hollow duckling weedless - 7.5cm 15g

£10.15 £11.99 Save 15%
Savage Gear 3D Roach Pulsetail - Firetiger Quick View
Savage Gear 3D Roach Pulsetail - Firetiger

Savage Gear 3D Roach Pulsetail - 10cm 17.5g

£ 11.85 £13.99

Details:

The Savage Gear Pulse Tail Roach is based on the scan of a real roach, with super realistic details. The pulse tail delivers a subtle yet ultra-realistic action at slow, medium and high speeds. The lure has a built-in steel rattle chamber inside an inner harness, which makes t...

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Savage gear 3d roach pulsetail - 10cm 17.5g

£11.85 £13.99 Save 15%
Savage Gear 3D Sticklebait Twitch Sinking Lure - Ayu Green Silver Quick View
Savage Gear 3D Sticklebait Twitch Sinking Lure - Ayu Green Silver

Savage Gear 3D Sticklebait Twitch Sinking Lure

£ 10.15 £11.99

Details:

Based on the scan of a real stickleback, with perfect detail. The Savage Gear 3D Sticklebait Twitch Sinking Lure has a high arched back and slim body, makes great side flashes on the retrieve and a fantastic shimmer on the drop. Runs perfectly even in strong current. Long cast...

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Savage gear 3d sticklebait twitch sinking lure

From £8.45 £9.99 Save 15%
Savage Gear 4D Perch Shad - Albino Quick View
Savage Gear 4D Perch Shad - Albino

Savage Gear 4D Perch Shad

£ 6.75 £7.99

Details:

Based on a 3D Scan of a real perch with perfect details and Photo Chrome skin print and added DNA scent! The perch is in periods the main prey for Big pike and these super realistic lures will be deadly! The paddle tail make the lure rock seductively and the rattle in the tail...

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Savage gear 4d perch shad

From £6.75 £7.99 Save 15%
Savage Gear 4Play V2 Liplure - 13.5cm 18g - Herring Quick View
Savage Gear 4Play V2 Liplure - 13.5cm 18g - Herring

Savage Gear 4Play V2 Liplure - 13.5cm 18g

£ 12.70 £14.99

Details:

Based on a 3D scan of a real herring, this lure features a specially designed ABS body that swims with a super seductive and provoking action, enhanced by the semi-soft tail. A versatile swimbait for many predator fish. Features: Joints, 4 parts Semi-soft PVC tail, hard ABS ...

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Savage gear 4play v2 liplure - 13.5cm 18g

£12.70 £14.99 Save 15%
Savage Gear Ball Bearing Swivel Quick View
Savage Gear Ball Bearing Swivel

Savage Gear Ball Bearing Swivel

£ 5.50 £6.49

Details:

Perfect for trolling lures or baits at higher speeds. 8 pieces per pack Size:M #3 34kg

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Savage gear ball bearing swivel

£5.50 £6.49 Save 15%
Savage Gear Black7 Trace Quick View
Savage Gear Black7 Trace

Savage Gear Black7 Trace

£ 3.80 £4.49

Details:

The Savage Gear Black7 Trace is an ultra-strong, seven-strand stainless steel wire, coated with a strong black copolymer, for superb abrasion resistance. Perfectly sized swivel and spring steel needle snap, for hard or soft lures. An ideal pike trace.

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Savage gear black7 trace

From £3.80 £4.49 Save 15%
Savage Gear Cannibal Shad - Clear Water Mix Quick View
Savage Gear Cannibal Shad - Clear Water Mix

Savage Gear Cannibal Shad - Clear Water Mix

£ 6.75 £7.99

Details:

This popular paddle tail shad lure has an amazing catch rate – the Savage Gear Cannibal Shad has an amazingly lively action on both the drop and the retrieve. This is a hugely versatile lure that can catch perch, trout, pike, zander, catfish, cod and more. The colour range has...

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Savage gear cannibal shad - clear water mix

£6.75 £7.99 Save 15%
Savage Gear Cannibal Shad Kit Quick View
Savage Gear Cannibal Shad Kit

Savage Gear Cannibal Shad Kit

£ 16.95 £19.99

Details:

This Savage Gear Cannibal Shad Kit contains the perfect mix of sizes and colours of the super-effective Cannibal Shad, as well as appropriate jig heads. 36pcs Features: 3x2 of each colour Colours: Lemon Cracker, Hot Olive, Motor Oil, Holo Baitfish, Chartreuse Pumpkin

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Savage gear cannibal shad kit

From £16.95 £19.99 Save 15%
Savage Gear Carbon49 Trace Quick View
Savage Gear Carbon49 Trace

Savage Gear Carbon49 Trace

£ 4.65 £5.49

Details:

Made with an ultra strong, soft and flexible 49-strand stainless steel wire, coated with a strong carbon copolymer, for superb abrasion resistance. Perfect sized swivel and spring steel needle snap, for hard or soft lures – the perfect pike trace. Three pieces per pack Size: 3...

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Savage gear carbon49 trace

£4.65 £5.49 Save 15%
Savage Gear Deviator Swim - 12.5cm 50g - Firetiger Quick View
Savage Gear Deviator Swim - 12.5cm 50g - Firetiger

Savage Gear Deviator Swim - 12.5cm 50g

£ 11.85 £13.99

Details:

Deviate from the norm and get bites that no one else is getting with the versatile and super-effective sliding Savage Gear Deviator Swim. It swims with an incredible side shifting action on the retrieve and makes eye-catching side flashes on the twitch. A highly durable constr...

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Savage gear deviator swim - 12.5cm 50g

From £10.15 £11.99 Save Up To 27%
Savage Gear Eggsnap Swivel Quick View
Savage Gear Eggsnap Swivel

Savage Gear Eggsnap Swivel

£ 2.95 £3.49

Details:

Super strong spring steel egg snaps mounted on quality rolling swivels for any types of rig – easy spin and little water resistance. 10 pieces per pack Size:XS #8 17kgS #4 22kgM #2 23kgL #1  26kg

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Savage gear eggsnap swivel

From £2.95 £3.49 Save Up To 16%
Savage Gear Fat Vibes - 6.6cm 22g - Ayu Chrome Quick View
Savage Gear Fat Vibes - 6.6cm 22g - Ayu Chrome

Savage Gear Fat Vibes - 6.6cm 22g

£ 8.45 £9.99

Details:

With an amazing swimming action on the fall, a vivid movement system and an eye-catching side flashing and vibrating action –this is one super detailed lipless crankbait you need to have in your tackle box. Extra attraction comes from the loud and attention-grabbing noise that...

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Savage gear fat vibes - 6.6cm 22g

£8.45 £9.99 Save 15%
Savage Gear Fat Vibes XL - 10cm 58g - Golden Ambulance Quick View
Savage Gear Fat Vibes XL - 10cm 58g - Golden Ambulance

Savage Gear Fat Vibes XL - 10cm 58g

£ 11.85 £13.99

Details:

Super details, a great swimming action on the fall, a vivid movement system, and a super side flashing and vibrating action on the retrieve – this lipless crankbait has it all. And in XL size, it has the option of a nose attach point that can give it a big S-curve gliding swim...

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Savage gear fat vibes xl - 10cm 58g

£11.85 £13.99 Save 15%
Savage Gear Full Frame Landing Net Quick View
Savage Gear Full Frame Landing Net

Savage Gear Full Frame Landing Net

£ 42.99 £50.99

Details:

A super strong landing net designed to land predator fish. Featuring a deep and large rubber mesh net bag that’s great for lure fishing and fish care – ideal for catch and release. Strong telescopic handle with slide and click system for easy transport and storage. Code: SVS57...

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Savage gear full frame landing net

£42.99 £50.99 Save 15%
Savage Gear Full Frame Round Landing Net Quick View
Savage Gear Full Frame Round Landing Net

Savage Gear Full Frame Round Landing Net

£ 42.99 £50.99

Details:

Once you slip this strong and durable net under your catch, there is no way it’s getting away. The robust and fully round frame gives great strength, while the telescopic handle offers you reliable reach. It also features 20mm rubberised mesh, which is fish-friendly, lure-frie...

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Savage gear full frame round landing net

£42.99 £50.99 Save 15%
Savage Gear Gravity Pencil - 18g - Ghost Sardine Quick View
Savage Gear Gravity Pencil - 18g - Ghost Sardine

Savage Gear Gravity Pencil - 18g

£ 10.15 £11.99

Details:

Long casting Micro Pencil, flat sided for perfect water grip, swims with an enticing alluring shimmer and have a great fall. The inside tungsten alloy weight is shaped for extreme casting distance defying Gravity. Super Strong ABS construction with Build in tubular Rattle cham...

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Savage gear gravity pencil - 18g

£10.15 £11.99 Save 15%
Savage Gear Gravity Twitch SR -11.5cm 25g - Firetiger Quick View
Savage Gear Gravity Twitch SR -11.5cm 25g - Firetiger

Savage Gear Gravity Twitch SR - 11.5cm 25g

£ 11.00 £12.99

Details:

The magnetic long cast system with a sliding iron core makes it super easy to cast this lure far and with precision accuracy. It also features a built-in tubular rattle chamber, that sends out a very characteristic sound. On a steady retrieve, the lure wobbles and kicks wildly...

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Savage gear gravity twitch sr - 11.5cm 25g

£11.00 £12.99 Save 15%
Savage Gear Gravity Twitch SR - 8.3cm 10g - Ayu Chrome Quick View
Savage Gear Gravity Twitch SR - 8.3cm 10g - Ayu Chrome

Savage Gear Gravity Twitch SR - 8.3cm 10g

£ 8.45 £9.99

Details:

The magnetic long cast system with a sliding iron core makes it super easy to cast this lure far and with precision accuracy. It also features a built-in tubular rattle chamber, that sends out a very characteristic sound. On a steady retrieve, the lure wobbles and kicks wildly...

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Savage gear gravity twitch sr - 8.3cm 10g

£8.45 £9.99 Save 15%
Savage Gear Hop Popper Frog - 5.5cm 15g - Black Quick View
Savage Gear Hop Popper Frog - 5.5cm 15g - Black

Savage Gear Hop Popper Frog - 5.5cm 15g

£ 6.75 £7.99

Details:

A frog that walks in place effortlessly or pops through cover. Whether it is grass matts, lily pads or shady pockets, the Savage Gear Hop Popper is ready to retrieve giants from their cover. Features: Premium hand painted details Heavy duty wide gap frog hook Upward pointin...

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Savage gear hop popper frog - 5.5cm 15g

£6.75 £7.99 Save 15%
Savage Gear Hop Walker Frog - 5.5cm 15g - Gill Quick View
Savage Gear Hop Walker Frog - 5.5cm 15g - Gill

Savage Gear Hop Walker Frog - 5.5cm 15g

£ 6.75 £7.99

Details:

A frog that walks well, goes through cover, and sticks em’ when you set the hook. This frog leaves nothing to be desired. Features: Premium hand painted details Heavy duty wide gap frog hook Upward pointing hookpoint for increased hookup ratio Effortless walking action Pr...

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Savage gear hop walker frog - 5.5cm 15g

£6.75 £7.99 Save 15%
Savage Gear MP Splitring And Cut Pliers - Large Quick View
Savage Gear MP Splitring And Cut Pliers - Large

Savage Gear MP Splitring And Cut Pliers - Large

£ 9.30 £10.99

Details:

These fishing pliers are made by Savage Gear, known for their top-quality products. Made from PTFE-coated carbon steel, they are highly durable and offer long-lasting performance. The ergonomic PVC grips provide a comfortable and secure grip during use. With a split ring nose ...

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Savage gear mp splitring and cut pliers - large

£9.30 £10.99 Save 15%
Savage Gear Parabellum Travel Spinning Rod Quick View
Savage Gear Parabellum Travel Spinning Rod

Savage Gear Parabellum Travel Spinning Rod

£ 126.99 £149.99

Details:

Savage Gear's super popular classic and elegant rod range, built on Toray carbon blanks with Coil Control Guides, AAA cork handles with comfortable TPE palm grips, and double lock reel seats for exceptional feel and performance. Great medium to fast blanks with forgiving actio...

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Savage gear parabellum travel spinning rod

From £126.99 £149.99 Save 15%
Savage Gear Perch Academy Kit Quick View
Savage Gear Perch Academy Kit

Savage Gear Perch Academy Kit

£ 19.50 £22.99

Details:

This Savage Gear Perch Academy Kit is the perfect kit for perch fishing, featuring a mix of effective lures, colours, and jig heads. 36pcs Features: Cannibal Shad 6.8cm and 8cm, 4x each size Fat T-tail Minnow 7.5 and 9cm, 4x each size Pro Grub 5cm and 6.5cm, 4x each size C...

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Savage gear perch academy kit

£19.50 £22.99 Save 15%
Savage Gear Rotex Spinner - 14g - Copper Quick View
Savage Gear Rotex Spinner - 14g - Copper

Savage Gear Rotex Spinner - 14g

£ 3.95 £4.69

Details:

The Savage Gear Rotex Spinner has been perfected in shape after thousands of hours of testing. Its rotation is sublime in both rivers and streams as well as stillwaters – even at slow speeds and immediately as the spinner hits the water. Each lure is an individual piece of jew...

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Savage gear rotex spinner - 14g

£3.95 £4.69 Save 15%
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The best of Britain’s country clothing, fishing tackle, footwear, accessories and performance clothing are available here on the John Norris site. Whether you’re into fishing, hunting, gundogs or simply a country lover, we'll have something for you. Here at John Norris, we have the big brandnames including Barbour, Ridgeline, Deerhunter, Seeland, Le Chameau, Schoffel, Hardy, Orvis, Scientific Anglers, Simms, Snowbee, Sophie Allport, Wrendale, Yeti and many more.