Primal Rod Co, Fly Fishing Tackle & Rods

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Primal fly rods are designed from decades of hard-earned fly fishing experience. From fly rods to all fishing tackle.

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They created fly rods that possess soul, look amazing and perform even better while feeling light in hand, all at a reasonable price.


Shop the Primal Rod Co collections at John Norris, including the iconic Primal RAW freshwater series of fly rods.

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50% OFF
Ex-Demo Primal Raw Fly Rods

Primal Rod Co

£319.90 £158.99

50% OFF
Ex-Demo Primal Bold Fly Rods

Primal Rod Co

£149.90 £73.99

25% OFF
USED Primal Bold Fly Rods

Primal Rod Co

£149.90 £109.99

50% OFF
Ex-Demo Primal Point Fly Rods

Primal Rod Co

£319.90 £158.99

USED Primal Conquest Fly Rods

Primal Rod Co

£119.90 £95.00

25% OFF
USED Primal Raw Fly Rods

Primal Rod Co

£319.90 £239.00

25% OFF
USED Primal Point Fly Rods

Primal Rod Co

£319.90 £239.00