Primal Rod Co, Fly Fishing Tackle & Rods

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Primal fly rods are designed from decades of hard-earned fly fishing experience. From fly rods to all fishing tackle.

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They created fly rods that possess soul, look amazing and perform even better while feeling light in hand, all at a reasonable price.

Shop the Primal Rod Co collections at John Norris, including the iconic Primal RAW freshwater series of fly rods.

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