What Are the Most Popular Young Farmers Clothing Brands?
Young farmers across the UK aren’t just reshaping fields, they’re reshaping fashion too. Gone are the days of wearing gear just because it 'does the job'. Today’s farmers want clothing that works hard and looks sharp, whether they’re lambing in the rain or grabbing a pint after market day.
And it’s not just about looking good. Programmes like Clarkson’s Farm and faces like Kaleb Cooper have shone a new light on rural life, making young farmers clothing brands a talking point on TikTok, Instagram, and in every feed filled with tractors and terriers.
At John Norris, we know that great agricultural wear has to go the distance. But that doesn’t mean farmers clothes can’t be something you’re proud to wear off-duty too. So, what do farmers wear these days? Let’s take a look.
The Rise of Fashion-Conscious Farmers
The image of the modern farmer is evolving. Social media, events like Young Farmers Clubs (YFC), and rural influencers, along with the unexpected popularity of Clarkson’s Farm, have helped shape a more style-conscious agricultural community. From chequered shirts to tough-as-nails boots, today’s farmwear combines durability with personality… and being pub-ready is simply a bonus!
What Are Young Farmers Looking For?
Hard-Wearing Kit
Young farmers need clothing that won’t give up when the job gets muddy. From early mornings in the calving shed to long days fencing in the wind, gear has to be made for life on the land. Brands like Deerhunter are go-tos for jackets and waterproofs that take a beating and still come out swinging. 
Looks That Work On & Off the Farm
A lot of agricultural wear now serves double duty. The fleece worn to feed the sheep this morning? It’s also what you’ll wear to the YFC social tonight. That’s where brands like Schöffel and Barbour really shine, bringing that countryside look into town without missing a beat.
All-Day Comfort
Long hours in the field mean one thing: if it’s not comfy, it’s out. Stretch, breathability, and good fit are everything. Whether it’s a classic chequered shirt or a fleece-lined bodywarmer, farmers clothes have to feel right from milking to midnight.
Built to Last
No one wants to fork out for new gear every few months. That’s why the best young farmers clothing brands put quality first, coats that don’t leak, zips that don’t stick, and seams that don’t split. Get it right once, and it’ll serve you for seasons.
Most Popular Young Farmers Clothing Brands
A longstanding name in farming, Hoggs of Fife delivers reliable, no-nonsense clothing and footwear built for life outdoors. From hard-wearing boots to durable outer layers, their range supports the day-to-day demands of agricultural work. Favoured by young farmers who value performance rooted in tradition, Hoggs remains a staple on farms across the UK.
For those in need of garments engineered to withstand the challenges of British weather, Ridgeline stand out. Crafted for demanding conditions, their waterproof and windproof construction meets the rigorous standards of modern agricultural work. Ridgeline offers consistently robust performance, ensuring that young farmers are equipped for the field without compromising on technical performance.
Known for its outdoor heritage, Jack Pyke offers affordable, rugged gear designed for real use. With a focus on utility and resilience, their jackets, trousers, and base layers serve well across a range of agricultural tasks. The brand continues to appeal to young farmers who want dependable clothing that works without unnecessary fuss.
From shooting jackets to fleece mid-layers, Seeland balances quality with value. Their gear’s built for outdoor work, but it’s got enough detail to make you feel sharp when you’re not in the thick of it. A solid choice for those who need their farmwear to do a bit of everything.
Schöffel
Schöffel represents a balance of performance, comfort, and traditional British country style. From fleece jackets to the sought-after Schöffel gilet, the brand has become a favourite among young farmers looking for premium-quality agricultural wear. It's well-suited to those who appreciate durable kit with a smart, heritage feel.
Barbour
Countryside royalty, Barbour is known for its wax jackets and classic British outerwear, having been part of farming life for over a century. Today’s young farmers still reach for Barbour for one simple reason: it lasts. Whether you’re layering up for a morning feed or heading out for market, Barbour brings that lived-in, weatherproof feel that never tries too hard, but always delivers.
Young farmers today are proving that practical doesn’t have to mean plain. From early mornings on the farm to evenings at the YFC, what they wear is as much about identity as it is about performance. The most popular young farmers clothing brands offer durability, comfort, and reliability. At John Norris, we stock a wide range of trusted names to keep you ready for whatever the day brings, on the land and beyond. Visit us in-store and online today!
