US based fishing brand Umpqua was founded in 1972 and produce a wide range of fishing equipment. Their mission is to create inspiring flies with innovative hook design, pushing the envelope of creativity. Here at John Norris we stock a selection of Umpqua flies which have been tied to perfection using the best materials. We also stock a variety of Umpqua chest packs, sling bags and accessories - fishing essentials for anglers - from people who love the outdoors. Umpqua's aim is to give you your best day on the water through their relentless innovation and passion for fishing.