{"title":"Premium Guideline Fly Fishing Outfits","description":"\u003cp\u003eWhy Choose the Guideline Outfits?\u003c\/p\u003e\n\u003cp\u003eDiscover exceptional value without compromise. The Guideline Elevation, Brook, and Stoked series complete outfits come with:\u003c\/p\u003e\n\u003cp\u003eTop-tier rods engineered for balance, lightness and precise casting—ideal for trout or salmon anglers.\u003c\/p\u003e\n\u003cp\u003eReliable reels, like the Halo or Favo, delivering smooth line control and durability.\u003c\/p\u003e\n\u003cp\u003ePremium fly lines (Floating WF or Scandi‑Integrated) matched perfectly for performance.\u003c\/p\u003e\n\u003cp\u003ePro-grade line fitting with the option for left or right-hand wind setup.\u003c\/p\u003e\n\u003cp\u003eEach outfit is carefully assembled by our fishing experts to launch anglers into the water confidently and securely.\u003c\/p\u003e","products":[{"product_id":"guideline-embrace-fly-rod-kit-9ft-9-predator","title":"Guideline Embrace Fly Rod Kit - 9ft 9 Line Predator","description":"\u003cp\u003eTargeting larger predators has never been easier! The Guideline Embrace 9' #9 fly fishing outfit is built for pike fishing but is equally suited for big carp and saltwater species. With the perfect balance of power and precision, this fly fishing kit allows you to cast large, wind-resistant flies effortlessly while maintaining full control during intense battles.\u003c\/p\u003e\n\u003cp\u003eTo make the most of your time on the water, having the right fly fishing gear is essential. Guidelines perfectly balanced Embrace kits provide the ideal combination of performance, ease of use, and enjoyment for anglers of all levels.\u003c\/p\u003e\n\u003cp\u003eSaltwater and predator fly fishing continue to grow in popularity, demanding heavier takle to handle strong winds, large flies, and powerful fish. The Embrace 9' #9 fly rod, paired with our EPIK Pike WF #9 fly line, is designed to excel in these conditions, delivering power and control in various waters. Whether you're chasing pike, big carp, or saltwater species, this fly fishing combo ensures you’re prepared for the challenge.\u003c\/p\u003e\n\u003cp\u003eFeaturing a mid-to-tip flex action and medium-fast to fast recovery, the Guideline Embrace 9' #9 offers both user-friendliness and power when casting and fighting fish. The EPIK Pike WF #9 line, with its shorter head and optimized taper, makes casting big, wind-resistant flies easy for anglers of all levels. To prevent toothy predators from cutting your leader, the setup includes a coated wire with a quick-lock attachment. More than just an average fly fishing kit, this setup is built for serious predator fishing.\u003c\/p\u003e\n\u003cp\u003eDesigned for power, precision, and predator fishing – just tie on a fly, and you're ready to take on the big fish!\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003c\/span\u003e\u003ca title=\"Guideline collection\" href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\"\u003eclick here.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWide range of models, including single-hand and double-hand rods.\u003c\/li\u003e\n\u003cli\u003eExpertly balanced outfits offering great casting and fishing performance.\u003c\/li\u003e\n\u003cli\u003eDesigned for all anglers, with a beginner-friendly focus.\u003c\/li\u003e\n\u003cli\u003eModern blank technology constructed from 26\/30 T carbon fibre.\u003c\/li\u003e\n\u003cli\u003eUpgraded design based on Guidelines popular Stoked series.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Embrace 9' #9 fly fishing outfit comes pre-assembled with:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEmbrace 9' #9 fly rod – designed for power, big fish \u0026amp; effortless casting.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNOVA 79 fly reel – durable, lightweight, and made from 100% recycled materials.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEPIK Pike WF 9 F fly line – an easy-casting line for big flies and tough conditions, head weight: 22g\/340gr.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e20lb backing, a tapered leader, and a coated wire with quick-lock – fully set up and ready to fish.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDurable Cordura tube with an integrated reel compartment for easy transport.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Guideline","offers":[{"title":"107961, 9ft 0in, 9 Line","offer_id":55049817555331,"sku":"KITGLIFLYEMB009270","price":319.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/KITGLIFLYEMB-trout-2_84c42861-45f6-4ddb-96b4-8a8f859d4969.jpg?v=1739370832"},{"product_id":"guideline-rivolt-single-handed-fly-fishing-kit","title":"Guideline Rivolt Single Handed Fly Fishing Outfits","description":"\u003cp\u003eIntroducing the new \u003cstrong\u003eGuideline Rivolt Fly Fishing Kits from John Norris of Penrith\u003c\/strong\u003e, perfectly balanced fly fishing outfits designed for anglers who demand performance, reliability, and exceptional value on every water.\u003c\/p\u003e\n\u003cp\u003eEach outfit combines the superb \u003cstrong\u003eGuideline Rivolt Fly Rod\u003c\/strong\u003e, the precision engineered \u003cstrong\u003eJSN Pro Fly Reel\u003c\/strong\u003e, highly versatile \u003cstrong\u003eJohn Norris All-Round 2.0 Floating Fly Line\u003c\/strong\u003e and a \u003cstrong\u003eGuideline rod and reel case\u003c\/strong\u003e, to create a complete ready-to-fish fly fishing setup suitable for rivers, lakes, reservoirs, stillwaters, and salmon fishing across the UK and beyond.\u003c\/p\u003e\n\u003cp\u003eWhether you're targeting wild brown trout on small streams, casting dries on rivers, fishing reservoirs from the bank or boat, or chasing powerful salmon and sea trout, these expertly matched fly rod and reel combinations deliver smooth casting performance, outstanding balance, and confidence in every situation.\u003c\/p\u003e\n\u003cp\u003eCode: GR2606\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePlease note that we offer a line fitting service for this outfit, \u003ca style=\"color: #ff2a00;\" href=\"https:\/\/www.johnnorris.co.uk\/products\/john-norris-fly-line-fitting-service\" title=\"line fitting service\"\u003eclick here\u003c\/a\u003e for details.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003ca title=\"Guideline collection\" href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\"\u003eclick here.\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"GR2602-01, 8ft 6in, 4 Line","offer_id":58163476726147,"sku":"OUTGLIREV4PC004255","price":244.95,"currency_code":"GBP","in_stock":true},{"title":"GR2602-02, 9ft 0in, 5 Line","offer_id":58163476758915,"sku":"OUTGLIREV4PC005270","price":249.95,"currency_code":"GBP","in_stock":true},{"title":"GR2602-03, 9ft 0in, 6 Line","offer_id":58163476791683,"sku":"OUTGLIREV4PC006270","price":249.95,"currency_code":"GBP","in_stock":true},{"title":"GR2602-04, 10ft 0in, 6 Line","offer_id":58163476824451,"sku":"OUTGLIREV4PC006300","price":259.95,"currency_code":"GBP","in_stock":true},{"title":"GR2602-05, 10ft 0in, 7 Line","offer_id":58163518734723,"sku":"OUTGLIREV4PC007300","price":259.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/RI1.jpg?v=1780656293"}],"url":"https:\/\/www.johnnorris.co.uk\/collections\/premium-guideline-fly-fishing-outfits-expertly-put-together-by-the-john-norris-fly-fishing-team.oembed","provider":"John Norris","version":"1.0","type":"link"}