{"title":"New Arrivals - Fishing Tackle and Clothing","description":"\u003cp\u003eShowcasing all the new arrivals at \u003ca href=\"https:\/\/www.johnnorris.co.uk\/\"\u003e\u003cstrong\u003eJohn Norris of Penrith\u003c\/strong\u003e\u003c\/a\u003e this season, this collection includes the very best \u003cstrong\u003eFishing Tackle and Clothing\u003c\/strong\u003e available today and includes fly fishing rods, fly reels, fishing bags, waders and boots, gadgets and so much more.\u003c\/p\u003e","products":[{"product_id":"guideline-nt11-double-handed-fly-rods","title":"Guideline NT11 Double Handed Fly Rods - 6 Piece","description":"\u003cp\u003eThese Guideline NT11 fly rods are the result of taking advantage of the very latest and most state of art graphite materials. The most evident effect being an amazing recovery power and crispness in the blanks, created by combining the incredible armoring and strength increasing effects of T1100G graphite with layers of the highest modulus graphite Guideline have ever used in any flyrods to date. The lowest blank weight, yet the highest break strain of any other rod in the guideline line up.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eYou’ll find these rods to be easy to operate with their full flex medium\/fast action and tips that are rigid but still sensitive enough to make them lively and fun to cast. They load deeper and generate increasing amounts of power and line speed. While still maintaining impressive lifting power for sinking lines, this deeper, yet fast type of action will work for a wide range of casts, lines and casting styles. Guideline have worked hard to keep the value of these rods maximized without sacrificing quality in workmanship or components.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003c\/span\u003e\u003ca href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\" title=\"Guideline collection\"\u003eclick here.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eT1100 CAP Technology gives uncompromised strength, performance and reliability.\u003c\/li\u003e\n\u003cli\u003eEvery rod is fitted with beautiful FLOR-grade cork\u003c\/li\u003e\n\u003cli\u003eTitanium lightweight framed stripping guides. \u003c\/li\u003e\n\u003cli\u003eSalmon and Seatrout Fishing\u003c\/li\u003e\n\u003cli\u003eSteelhead Fishing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Guideline","offers":[{"title":"111174, 12ft 3in, 6\/7 Line","offer_id":57225363358083,"sku":"RODGLIN116PC6\/7368","price":929.99,"currency_code":"GBP","in_stock":true},{"title":"107381, 12ft 9in, 7\/8 Line","offer_id":42085456806081,"sku":"RODGLIN116PC7\/8382","price":949.99,"currency_code":"GBP","in_stock":true},{"title":"107382, 12ft 9in, 8\/9 Line","offer_id":42085456838849,"sku":"RODGLIN116PC8\/9382","price":949.99,"currency_code":"GBP","in_stock":true},{"title":"107383, 13ft 9in, 8\/9 Line","offer_id":42085456871617,"sku":"RODGLIN116PC8\/9413","price":989.95,"currency_code":"GBP","in_stock":false},{"title":"107384, 13ft 9in, 9\/10 Line","offer_id":42085456904385,"sku":"RODGLIN116PC910413","price":989.95,"currency_code":"GBP","in_stock":false},{"title":"107385, 14ft 9in, 9\/10 Line","offer_id":42085456937153,"sku":"RODGLIN116PC910443","price":1099.99,"currency_code":"GBP","in_stock":false},{"title":"107386, 14ft 9in, 10\/11 Line","offer_id":42085456969921,"sku":"RODGLIN116PC010443","price":1099.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/nt112.jpg?v=1674748607"},{"product_id":"simms-ladies-tributary-stockingfoot-waders-basalt","title":"Simms Ladies Tributary Stockingfoot Waders - Basalt","description":"\u003cp\u003eWaders with key features for female anglers looking for proven Simms durability at a great value.\u003c\/p\u003e\n\u003cp\u003eThe Tributary Stockingfoot Wader is your trusty companion as you build your confidence and master your fishing skills. Built for intense durability, these dry, breathable waders promote natural mobility while negotiating steep trails and deep river bottoms. Key features include a large fleece-lined, reach-through handwarmer pocket for fishing through cooler days, plus a secure chest pocket for keeping essential tools and fly boxes within easy reach.\u003c\/p\u003e\n\u003cp\u003eColour\/Code: Basalt - 13616-1034\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo increase the performance and longevity of this product, we highly recommend you consider using GRANGERS CLEANER\/CONDITIONER\/PROOFER products. \u003c\/span\u003e\u003ca title=\"Grangers Cleaners, Conditioners and Proofer products\" href=\"https:\/\/www.johnnorris.co.uk\/collections\/grangers\"\u003eClick here for more information.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e3-Layer Waterproof Breathable Polyester in upper, 4-Layer Waterproof Breathable Polyester in lower\u003c\/li\u003e\n\u003cli\u003eWomen’s-specific cut and fit for greater mobility and all-day comfort on the water\u003c\/li\u003e\n\u003cli\u003eReach-through fleece lined hand warmer pocket, with zippered top stash pocket\u003c\/li\u003e\n\u003cli\u003eSelf-fabric gravel guard with gathered elastic bottom hem\u003c\/li\u003e\n\u003cli\u003eAnatomically engineered neoprene stocking feet with anti-microbial finish\u003c\/li\u003e\n\u003cli\u003eTwo belt loops with 38 mm nylon waist belt\u003c\/li\u003e\n\u003cli\u003eMachine wash, air dry. See care label for details\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Simms","offers":[{"title":"Small","offer_id":57014742188419,"sku":"WADSIMLADTRIBASS","price":249.9,"currency_code":"GBP","in_stock":false},{"title":"Small Full","offer_id":57014742221187,"sku":"WADSIMLADTRIBASSF","price":249.9,"currency_code":"GBP","in_stock":false},{"title":"Medium","offer_id":57014742253955,"sku":"WADSIMLADTRIBASM","price":249.9,"currency_code":"GBP","in_stock":false},{"title":"Medium Full","offer_id":57014742286723,"sku":"WADSIMLADTRIBASMF","price":249.9,"currency_code":"GBP","in_stock":false},{"title":"Medium Short","offer_id":57014742319491,"sku":"WADSIMLADTRIBASMS","price":249.9,"currency_code":"GBP","in_stock":false},{"title":"Large","offer_id":57014742352259,"sku":"WADSIMLADTRIBASL","price":249.9,"currency_code":"GBP","in_stock":true},{"title":"Large Full","offer_id":42825235497153,"sku":"WADSIMLADTRIBASLF","price":249.9,"currency_code":"GBP","in_stock":false},{"title":"XLarge","offer_id":42704403628225,"sku":"WADSIMLADTRIBASXL","price":249.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/WADSIMLADTRIBAS-7.jpg?v=1688382695"},{"product_id":"abu-garcia-solv-ag2-travel-rods","title":"Abu Garcia Solv AG2 Travel Rods","description":"\u003cp\u003eThe Abu SÖLV AG2 4-piece range is part of the AG2 series and has been especially designed for the specialised seatrout anglers who value mobility. The whole range has been developed with the best seatrout anglers around Europe, resulting in unique action rods that are extremely lightweight but have incredible casting properties but still plenty of enough flex to ensures you of not dropping the fish during the fight. The 4pcs construction makes sure that you can easily transport the rod in your car or even in your backpack in the velvet rod sleeve and travel tube that comes with each rod. Apart from the beautiful cosmetic, the rods are all finished with the best Fuji components to make these rods not only very lightweight and sensitive, but also perfectly capable of handling the harsh saltwater conditions.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUltra-light and slim 4pcs blank construction\u003c\/li\u003e\n\u003cli\u003ePremium Carbon blanks(30\/40T) for quick response and sensitivity\u003c\/li\u003e\n\u003cli\u003eBlank actions especially designed for extra far casting and enough flex to minimize fish dropping hooks\u003c\/li\u003e\n\u003cli\u003eSuper light SW proof stainless steel Fuji Alconite guides\u003c\/li\u003e\n\u003cli\u003eFuji VSS reel seat for extra comfort and durability\u003c\/li\u003e\n\u003cli\u003ePacked in velvet bag inside travel tube\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Abu Garcia","offers":[{"title":"1609869, SOLV AG2 274, 9ft 0in, 7-22g, 4pc","offer_id":47392662421697,"sku":"RODABUSA24PC022270","price":206.99,"currency_code":"GBP","in_stock":true},{"title":"1609870, SOLV AG2 274, 9ft 0in, 10-30g, 4pc","offer_id":47392662454465,"sku":"RODABUSA24PC030270","price":206.99,"currency_code":"GBP","in_stock":true},{"title":"1609871, SOLV AG2 304, 9ft 10in, 10-30g, 4pc","offer_id":47392662487233,"sku":"RODABUSA24PC030295","price":215.99,"currency_code":"GBP","in_stock":true},{"title":"1609872, SOLV AG2 3154, 10ft 3in, 10-40g, 4pc","offer_id":47392662520001,"sku":"RODABUSA24PC040308","price":224.99,"currency_code":"GBP","in_stock":true},{"title":"1609873, SOLV AG2 334, 11ft 0in, 15-45g, 4pc","offer_id":56569444434307,"sku":"RODABUSA24PC045330","price":224.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/RODABUSA24PC-7.jpg?v=1716548030"},{"product_id":"john-norris-jsn-pro-fly-reel-black","title":"John Norris JSN Pro Fly Reel - Black","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003ePrecision Performance Without Compromise\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eIntroducing the brand-new JSN Pro Fly Reel from John Norris — a high-performance CNC machined fly reel range engineered for anglers who demand strength, reliability, and lightweight precision on every water.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAvailable in a complete range of sizes from the compact 3\/4 model for small stream trout fishing right through to the powerful 9\/11 reel built for hard fighting salmon and sea trout, the JSN Pro Fly Reel has been extensively tested in some of the world’s toughest fishing destinations.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFrom battling Golden Dorado and Sea Trout in Argentina, to targeting Salmon, Char, and Sea Trout in Iceland, and even taming explosive Peacock Bass deep in the Amazon Jungle, this reel has proven itself time and time again. Wherever it was tested, the JSN Pro delivered flawless performance and never let us down.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eCrafted from CNC-machined aluminium alloy, the reel combines exceptional durability with an ultra-lightweight feel, making it ideal for long days on the water. The sleek black large arbor design not only looks stunning but also improves performance where it matters most.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe large arbor spool delivers faster line retrieval and significantly reduces line memory, while the smooth carbon disc drag system provides dependable stopping power against hard-running fish. The finely adjustable drag prevents spool overrun during aggressive runs, giving anglers total control when the pressure is on.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eWhether you’re stalking wild brown trout on intimate rivers or chasing powerful migratory fish across the globe, the JSN Pro Fly Reel is built to perform.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cstrong\u003eIf you are also purchasing a line, note that we offer a line fitting service, \u003ca style=\"color: #ff2a00;\" title=\"line fitting service\" href=\"https:\/\/www.johnnorris.co.uk\/products\/john-norris-fly-line-fitting-service\"\u003eclick here\u003c\/a\u003e for details.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eColour\/Code: Black – HOWNFR\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"John Norris","offers":[{"title":"HOWNFR34, Black, 3\/4 Line, 100m 20lb, 3.27in, 4.16oz","offer_id":48583663681729,"sku":"REEJOHJSNPROBLA3\/4","price":99.99,"currency_code":"GBP","in_stock":true},{"title":"HOWNFR56, Black, 5\/6 Line, 100m 20lb, 3.54in, 4.59oz","offer_id":48583671349441,"sku":"REEJOHJSNPROBLA5\/6","price":99.99,"currency_code":"GBP","in_stock":true},{"title":"HOWNFR78, Black, 7\/8 Line, 150m 30lb, 3.82in, 4.97oz","offer_id":48583673249985,"sku":"REEJOHJSNPROBLA7\/8","price":99.99,"currency_code":"GBP","in_stock":true},{"title":"HOWNFR911, Black, 9\/11 Line, 200m 30lb, 4.41in, 6.17oz","offer_id":56674344239491,"sku":"REEJOHJSNPROBLA911","price":119.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/JSNProReel3.jpg?v=1774963707"},{"product_id":"guideline-coastal-classic-fly-line","title":"Guideline Coastal Classic Fly Line","description":"\u003cp\u003eThe Guideline Coastal Classic Fly Line is the updated version of Guideline's iconic Coastal fly line, featuring an improved taper design and a new coating for superior performance in coastal streamer fishing. Easy to cast for all skill levels, with a density-compensated profile for perfect sinking behavior. Ideal for windy conditions and cold climates. Just like the previous model, Coastal Classic is available in both Slow and Fast Intermediate versions. Whether you’re fishing really shallow coastal areas or need to get down a bit deeper, there’s a density to fit your needs.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003c\/span\u003e\u003ca href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\" title=\"Guideline collection\"\u003eclick here.\u003c\/a\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"108150, Slow Intermediate, WF5","offer_id":48720070443201,"sku":"LINGLICOACLASLI005","price":89.99,"currency_code":"GBP","in_stock":false},{"title":"108151, Slow Intermediate, WF6","offer_id":48720070475969,"sku":"LINGLICOACLASLI006","price":89.99,"currency_code":"GBP","in_stock":true},{"title":"108152, Slow Intermediate, WF7","offer_id":48720070508737,"sku":"LINGLICOACLASLI007","price":89.99,"currency_code":"GBP","in_stock":false},{"title":"108153, Slow Intermediate, WF8","offer_id":48720070541505,"sku":"LINGLICOACLASLI008","price":89.99,"currency_code":"GBP","in_stock":false},{"title":"108154, Slow Intermediate, WF9","offer_id":48720070574273,"sku":"LINGLICOACLASLI009","price":89.99,"currency_code":"GBP","in_stock":false},{"title":"108155, Fast Intermediate, WF5","offer_id":57395267109251,"sku":"LINGLICOACLAFAI005","price":89.99,"currency_code":"GBP","in_stock":false},{"title":"108156, Fast Intermediate, WF6","offer_id":57209734791555,"sku":"LINGLICOACLAFAI006","price":89.99,"currency_code":"GBP","in_stock":true},{"title":"108157, Fast Intermediate, WF7","offer_id":57209736069507,"sku":"LINGLICOACLAFAI007","price":89.99,"currency_code":"GBP","in_stock":false},{"title":"108158, Fast Intermediate, WF8","offer_id":57209737118083,"sku":"LINGLICOACLAFAI008","price":89.99,"currency_code":"GBP","in_stock":false},{"title":"108159, Fast Intermediate, WF9","offer_id":57209739051395,"sku":"LINGLICOACLAFAI009","price":89.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/LINGLICOACLA.jpg?v=1771325890"},{"product_id":"yeti-loadout-go-box-tan","title":"Yeti Loadout Go Box 1 Gear Case - Tan","description":"\u003cp\u003eThe Yeti Loadout Go Box 1 Gear Case is the perfect size for transporting your phone and valuables safely and securely. This Yeti is the smallest in the Loadout range and, like its larger counterparts, it is weather-resistant and nearly indestructible. Whilst it is a remarkably portable size, it is still big on quality - making carrying your essentials safe, secure and easy to access. It has a rigid structure, a removable tray, and an ultra-durable tether strap for looping and locking to other equipment  - including other items from the Yeti range - don't leave home without this Yeti!\u003c\/p\u003e\n\u003cp\u003eColour \/ Code: Tan  \/ 70000004746\u003c\/p\u003e\n\u003cp\u003ePlease note: this product is not a cooler.\u003c\/p\u003e\n\u003cp\u003eDimensions - 25.3cm x 13.9cm x 7.5cm\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Yeti collection, \u003c\/span\u003e\u003ca title=\"Yeti collection\" href=\"https:\/\/www.johnnorris.co.uk\/pages\/yeti-collection\"\u003eclick here.\u003c\/a\u003e\u003c\/p\u003e","brand":"Yeti","offers":[{"title":"Default Title","offer_id":54899293192579,"sku":"BOXYETCARLMGTANONE","price":65.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/BOXYETCARLMGTANONE-8.jpg?v=1768989101"},{"product_id":"skwala-fusion-tactical-hoody-black","title":"Skwala Fusion Tactical Hoody - Black","description":"\u003cp\u003eThe Skwala Fusion Tactical Hoody combines the cosy breathability of a mid-layer fleece with the insulation of a micro-puffy and the fit and fishing functionality of their Sol Tactical Hoody. It’s three essential pieces of gear in one. Wear it as a stand-alone high-performance insulated shirt, a burly base layer, or a mid-layer for the coldest days. Expedition-weight waffle grid fleece provides comfort and insulation. Primeflex™ stretch-woven outer shell covers shoulders and sleeves to cut wind and shed water without limiting range-of-motion. It’s also specifically designed to pair with Skwala waders, so you’re protected from the elements and stay warm without overheating.\u003c\/p\u003e\n\u003cp\u003eColour\/Code: Black - 6210-001\u003c\/p\u003e","brand":"Skwala","offers":[{"title":"Medium","offer_id":54978799927683,"sku":"HODSKWFUSTACBLAM","price":283.0,"currency_code":"GBP","in_stock":false},{"title":"Large","offer_id":54978799960451,"sku":"HODSKWFUSTACBLAL","price":283.0,"currency_code":"GBP","in_stock":true},{"title":"XLarge","offer_id":54978799993219,"sku":"HODSKWFUSTACBLAXL","price":283.0,"currency_code":"GBP","in_stock":false},{"title":"XXLarge","offer_id":54978800025987,"sku":"HODSKWFUSTACBLAXXL","price":283.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/HODSKWFUSTACBLA-3.jpg?v=1768818602"},{"product_id":"skwala-carbon-jacket-storm","title":"Skwala Carbon Jacket - Storm","description":"\u003cp\u003eThe Skwala Carbon Jacket has been designed to keep you dry without slowing you down. Being both lightweight and waterproof it offers flexibility, dexterity and comfort - and is easily packable too. Weighing less than a pound, it features a four-way stretch hard-shell outer layer that offers excellent freedom of movement.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColour\/Code: Storm - 7001-415\u003c\/p\u003e","brand":"Skwala","offers":[{"title":"Medium","offer_id":55047017365891,"sku":"JACSKWCARJACSTOM","price":550.0,"currency_code":"GBP","in_stock":false},{"title":"Large","offer_id":55047017398659,"sku":"JACSKWCARJACSTOL","price":550.0,"currency_code":"GBP","in_stock":true},{"title":"XLarge","offer_id":55047017431427,"sku":"JACSKWCARJACSTOXL","price":550.0,"currency_code":"GBP","in_stock":false},{"title":"XXLarge","offer_id":55047017464195,"sku":"JACSKWCARJACSTOXXL","price":550.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/JACSKWCARJACSTO-9.jpg?v=1739283601"},{"product_id":"airflo-superflo-delta-spey-intergrated-floating-fly-line","title":"Airflo Superflo Delta Spey Intergrated Floating Fly Line","description":"\u003cp\u003eThe Airflo Superflo MAX Delta Spey is the ideal choice for anglers looking to maximise their casting potential with a mid-to-long belly Spey line. This line is incredibly versatile, allowing you to adapt seamlessly to different fishing conditions. Pair it with a floating polyleader for surface presentations or a light-to-medium sink tip to target fish at greater depths. Designed for precision and control, the Delta Spey delivers smooth, stable loops and excellent casting distances.\u003c\/p\u003e\n\u003cp\u003eCrafted with Superflo MAX technology, it ensures optimal energy transfer, enhancing performance across a wide range of casting techniques. The ultra-supple coating contributes to its smooth handling, while its PVC-free construction ensures durability and environmental care. Additionally, the low-stretch core improves sensitivity, allowing you to detect subtle takes with ease, and the Power Loop makes rigging quick and secure. This line is built to perform and made to last, making it an excellent addition to any Spey angler's arsenal. Whether fishing expansive rivers or tackling challenging conditions, the Airflo Superflo MAX Delta Spey provides the reliability and efficiency you need.\u003c\/p\u003e","brand":"Airflo","offers":[{"title":"SFS-DS-WF7\/8F-SR\/WH, Sunrise\/White, 7\/8 Line, Floating","offer_id":55552852296067,"sku":"LINAIRSUPDSFSUW7\/8","price":99.99,"currency_code":"GBP","in_stock":true},{"title":"SFS-DS-WF8\/9F-SR\/WH, Sunrise\/White, 8\/9 Line, Floating","offer_id":55552852328835,"sku":"LINAIRSUPDSFSUW8\/9","price":99.99,"currency_code":"GBP","in_stock":true},{"title":"SFS-DS-WF9\/10F-SR\/WH, Sunrise\/White, 9\/10 Line, Floating","offer_id":55552852361603,"sku":"LINAIRSUPDSFSUW910","price":99.99,"currency_code":"GBP","in_stock":true},{"title":"SFS-DS-WF10\/11F-SR\/WH, Sunrise\/White, 10\/11 Line, Floating","offer_id":55552852394371,"sku":"LINAIRSUPDSFSUW101","price":99.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/LINAIRSUPDSFSUW-2.jpg?v=1776663714"},{"product_id":"yeti-sidekick-dry-gear-case-3l-classic-navy","title":"Yeti Sidekick Dry Gear Case 3L - Classic Navy","description":"\u003cp\u003eThe Yeti Sidekick Dry Gear Case has been designed to keep the important things accessible, secure, and 100% dry. This waterproof gear case is the worry-free way to carry your keys, wallet, fishing license, and phone in the wild. It's constructed with a powerfully magnetic HydroShield™ Closure and RF-welded seams that repel any sign of wetness. It also attaches to the Hopper family's HitchPoint™ Grid to safely keep your gear within easy reach.\u003cbr\u003e\u003cbr\u003eColour \/ Code: Classic Navy \/ 70000006366\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eCapacity: 3 Litres\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Yeti collection, \u003c\/span\u003e\u003ca title=\"Yeti collection\" href=\"https:\/\/www.johnnorris.co.uk\/pages\/yeti-collection\"\u003eclick here.\u003c\/a\u003e\u003c\/p\u003e","brand":"Yeti","offers":[{"title":"Default Title","offer_id":56081193075075,"sku":"CASYETSIDDRYNNA003","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/CASYETSIDDRYNNA003-5.jpg?v=1776253120"},{"product_id":"yeti-sidekick-dry-gear-case-3l-seafoam","title":"Yeti Sidekick Dry Gear Case 3L - Seafoam","description":"\u003cp\u003eThe Yeti Sidekick Dry Gear Case has been designed to keep the important things accessible, secure, and 100% dry. 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Built with Pertex® Quantum Air fabric to balance breathability and weather protection, the Rab Xenair Alpine Jacket thrives in winter conditions, whether you’re pushing for the summit or taking shelter at the top.\u003c\/p\u003e\n\u003cp\u003eColour\/Code: Oak - QIP-09-OAK\u003c\/p\u003e","brand":"Rab","offers":[{"title":"Medium","offer_id":56328077574531,"sku":"JACRABXENALPOAKM","price":230.0,"currency_code":"GBP","in_stock":true},{"title":"Large","offer_id":56328077607299,"sku":"JACRABXENALPOAKL","price":230.0,"currency_code":"GBP","in_stock":false},{"title":"XLarge","offer_id":56328077640067,"sku":"JACRABXENALPOAKXL","price":230.0,"currency_code":"GBP","in_stock":false},{"title":"XXLarge","offer_id":56328077672835,"sku":"JACRABXENALPOAKXXL","price":230.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/JACRABXENALPOAK-2.jpg?v=1756371296"},{"product_id":"greys-technical-fleece-dark-grey","title":"Greys Technical Fleece - Dark Grey","description":"\u003cp\u003eStay comfortable, warm, and focused on the water with this Greys premium midlayer fleece, designed specifically for fly anglers. 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When a fish is hooked. the smooth gearing and rubber-sealed felt drag washers allow you to maintain precise control over the fight while the aluminium handle and flat TPE knob give unrelenting grip even in wet conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cstrong\u003eIf you are also purchasing a line, note that we offer a line fitting service, \u003ca style=\"color: #ff2a00;\" title=\"Line fitting service\" href=\"https:\/\/www.johnnorris.co.uk\/products\/john-norris-spinning-line-fitting-service\"\u003eclick here\u003c\/a\u003e for details.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Mitchell","offers":[{"title":"1619210, MX2 PRO 1000 FD, 5:2:1, 7.16oz","offer_id":56539959394691,"sku":"REEMITMX2PROSPI100","price":28.99,"currency_code":"GBP","in_stock":true},{"title":"1619211, MX2 PRO 2000 FD, 5:2:1, 8.43oz","offer_id":56539959427459,"sku":"REEMITMX2PROSPI200","price":33.99,"currency_code":"GBP","in_stock":true},{"title":"1619215, MX2 PRO 3000 FD, 5:2:1, 9.00oz","offer_id":56539959460227,"sku":"REEMITMX2PROSPI300","price":33.99,"currency_code":"GBP","in_stock":true},{"title":"1619217, MX2 PRO 4000 FD, 5:2:1, 9.73oz","offer_id":56539959492995,"sku":"REEMITMX2PROSPI400","price":33.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/REEMITMX2PROSPI-2.jpg?v=1759315269"},{"product_id":"mitchell-mx3-pro-spinning-reels","title":"Mitchell MX3 Pro Spinning Reels","description":"\u003cp\u003eOffering reliable performance and effortless style in an affordable package. the Mitchell MX3 PRO is a reel with a wide range of applications. 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The MX3 PRO is available in two different gear ratios and five different sizes. meaning there’s a reel in the range for almost every kind of modern freshwater fishing technique.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cstrong\u003eIf you are also purchasing a line, note that we offer a line fitting service, \u003ca href=\"https:\/\/www.johnnorris.co.uk\/products\/john-norris-spinning-line-fitting-service\" title=\"Line fitting service\" style=\"color: #ff2a00;\"\u003eclick here\u003c\/a\u003e for details.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Mitchell","offers":[{"title":"1619219, MX3 PRO 1000 FD, 5:2:1, 7.34oz","offer_id":56540147024259,"sku":"REEMITMX3PROSPI100","price":37.99,"currency_code":"GBP","in_stock":true},{"title":"1619220, MX3 PRO 2000 FD, 5:2:1, 8.64oz","offer_id":56540147057027,"sku":"REEMITMX3PROSPI200","price":37.99,"currency_code":"GBP","in_stock":true},{"title":"1619224, MX3 PRO 3000 FD, 5:2:1, 9.17oz","offer_id":56540147089795,"sku":"REEMITMX3PROSPI300","price":37.99,"currency_code":"GBP","in_stock":true},{"title":"1619226, MX3 PRO 4000 FD, 5:2:1, 9.90oz","offer_id":56540147122563,"sku":"REEMITMX3PROSPI400","price":37.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/REEMITMX3PROSPI-2.jpg?v=1759316599"},{"product_id":"mitchell-mx4-pro-spinning-reels","title":"Mitchell MX4 Pro Spinning Reels","description":"\u003cp\u003eTake your fishing to the next level without the astronomical cost with the Mitchell MX4 PRO. This collection of quality spinning reels features strong and lightweight graphite bodies and rotors as well as incredibly smooth operation thanks to precise gearing and 8+1 ball bearings. The reel allows for accurate and effortless casting all day long thanks to its perfect line lay. while it also gives you precise control over the fight thanks to its rubber-sealed felt drag washers. A CNC machine-cut aluminium handle further reduces weight and is finished with a grippy. ergonomic rubber knob. Choose from one or five sizes and two different gear ratios in this range of reels that offer a staggering array of premium features and for a price that makes it an easy choice.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cstrong\u003eIf you are also purchasing a line, note that we offer a line fitting service, \u003ca href=\"https:\/\/www.johnnorris.co.uk\/products\/john-norris-spinning-line-fitting-service\" title=\"Line fitting service\" style=\"color: #ff2a00;\"\u003eclick here\u003c\/a\u003e for details.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Mitchell","offers":[{"title":"1619228, MX4 PRO 1000 FD, 5:2:1, 7.34oz","offer_id":56540306866563,"sku":"REEMITMX4PROSPI100","price":45.99,"currency_code":"GBP","in_stock":false},{"title":"1619229, MX4 PRO 2000 FD, 5:2:1, 8.64oz","offer_id":56540306899331,"sku":"REEMITMX4PROSPI200","price":45.99,"currency_code":"GBP","in_stock":true},{"title":"1619233, MX4 PRO 3000 FD, 5:2:1, 9.17oz","offer_id":56540306932099,"sku":"REEMITMX4PROSPI300","price":54.99,"currency_code":"GBP","in_stock":true},{"title":"1619235, MX4 PRO 4000 FD, 5:2:1, 9.90oz","offer_id":56540306964867,"sku":"REEMITMX4PROSPI400","price":54.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/REEMITMX4PROSPI-2.jpg?v=1759318067"},{"product_id":"abu-garcia-max-x-spinning-reels","title":"Abu Garcia Max X Spinning Reels","description":"\u003cp\u003eThe Abu Garcia Max X Spinning Reel leverages technology from the Zenon™ and Revo® line of spinning reels such as the asymmetric body design, allowing for a more compact reel. To further reduce size, the Max X features a hybrid V-Spool and hybrid V-Rotor design. Featuring a 4+1 bearing system and Rocket Line Management™, the Abu Garcia Max X Spinning Reel offers unparalleled performance.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cstrong\u003eIf you are also purchasing a line, note that we offer a line fitting service, \u003ca href=\"https:\/\/www.johnnorris.co.uk\/products\/john-norris-spinning-line-fitting-service\" title=\"Line fitting service\" style=\"color: #ff2a00;\"\u003eclick here\u003c\/a\u003e for details.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Abu Garcia","offers":[{"title":"1609803, Max X 3000 FD, 160m\/0.17mm, 5:2:1, 8.3oz","offer_id":56540451799427,"sku":"REEABUMAXXSPGRB300","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"1609805, Max X 4000 FD, 190m\/0.20mm, 5:2:1, 9.3oz","offer_id":56540497445251,"sku":"REEABUMAXXSPGRB400","price":48.99,"currency_code":"GBP","in_stock":true},{"title":"1609807, Max X 6000 FD, 220m\/0.25mm, 5:2:1, 13.7oz","offer_id":56540504293763,"sku":"REEABUMAXXSPGRB600","price":53.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/REEABUMAXXSPGRB-4.jpg?v=1759319698"},{"product_id":"abu-garcia-max-sx-spinning-reel","title":"Abu Garcia Max SX Spinning Reel","description":"\u003cp\u003eThe Abu Garcia Max SX Spinning Reel takes inspiration from the Revo® and Zenon™ series of spinning reels, leveraging the asymmetric design, V-Rotor and V-Spool to give anglers a very compact, lightweight spinning reel. A 6+1 stainless steel bearing system and Rocket Line Management™ provide smooth operation and superior line management.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cstrong\u003eIf you are also purchasing a line, note that we offer a line fitting service, \u003ca href=\"https:\/\/www.johnnorris.co.uk\/products\/john-norris-spinning-line-fitting-service\" title=\"Line fitting service\" style=\"color: #ff2a00;\"\u003eclick here\u003c\/a\u003e for details.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Abu Garcia","offers":[{"title":"1609815, Max SX 3000 FD, 165m\/0.25mm, 5:2:1, 8.1oz","offer_id":56568566907267,"sku":"REEABUMAXSXSBLA300","price":48.99,"currency_code":"GBP","in_stock":true},{"title":"1609817, Max SX 4000 FD, 265m\/0.25mm, 5:2:1, 9.1oz","offer_id":56568566940035,"sku":"REEABUMAXSXSBLA400","price":53.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/REEABUMAXSXSBLA-4.jpg?v=1759745054"},{"product_id":"abu-garcia-superior-spinning-reel","title":"Abu Garcia Superior Spinning Reel","description":"\u003cp\u003eSuperior stands for super performance - and nothing less. This Abu Garcia spinning reel is a true allrounder which is designed with the latest technology utilising light weight materials. The result? A light weight, super smooth operating reel which continues to carry on what the first generation Superior reel stood for: being incredibly durable and reliable.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cstrong\u003eIf you are also purchasing a line, note that we offer a line fitting service, \u003ca href=\"https:\/\/www.johnnorris.co.uk\/products\/john-norris-spinning-line-fitting-service\" title=\"Line fitting service\" style=\"color: #ff2a00;\"\u003eclick here\u003c\/a\u003e for details.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Abu Garcia","offers":[{"title":"1620839, Superior 3000 FD, 165m\/0.25mm, 5:2:1, 7.8oz","offer_id":56568670454147,"sku":"REEABUSUPSPIBLG300","price":75.99,"currency_code":"GBP","in_stock":true},{"title":"1620841, Superior 4000 FD, 265m\/0.25mm, 5:2:1, 9.28oz","offer_id":56568670486915,"sku":"REEABUSUPSPIBLG400","price":80.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/REEABUSUPSPIBLG-6.jpg?v=1759746279"},{"product_id":"abu-garcia-zenon-spinning-reel","title":"Abu Garcia Zenon Spinning Reel","description":"\u003cp\u003eZENON® is a new level of super premium spinning reels, designed to be the lightest in the world. Low inertia, silent rotation rotors, super light hybrid spool and silky-smooth gearing housed in a compact contour-formed (around gear box) magnesium body. All of this makes the Japanese designed ZENON® the ultimate light weight spinning reel and something the world has never seen before.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cstrong\u003eIf you are also purchasing a line, note that we offer a line fitting service, \u003ca href=\"https:\/\/www.johnnorris.co.uk\/products\/john-norris-spinning-line-fitting-service\" title=\"Line fitting service\" style=\"color: #ff2a00;\"\u003eclick here\u003c\/a\u003e for details.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Abu Garcia","offers":[{"title":"1548043, Zenon 4000 SH, 150m\/0.33mm, 6:2:1, 6.0oz","offer_id":56568799035779,"sku":"REEABUZENSPICHR400","price":359.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/REEABUZENSPICHR-3.jpg?v=1759747513"},{"product_id":"abu-garcia-beast-spinning-reel","title":"Abu Garcia Beast Spinning Reel","description":"\u003cp\u003eNo compromises on design, quality and performance! The Abu Garcia Beast spinning reel series utilises a unique gear and drag system design to maximize both cranking and stopping power giving anglers a purpose built spinning reel designed to throw large baits at large fish. Every detail on the Abu Garcia Beast spinning reels has been expertly engineered for maximum performance when it matters most.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cstrong\u003eIf you are also purchasing a line, note that we offer a line fitting service, \u003ca style=\"color: #ff2a00;\" title=\"Line fitting service\" href=\"https:\/\/www.johnnorris.co.uk\/products\/john-norris-spinning-line-fitting-service\"\u003eclick here\u003c\/a\u003e for details.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Abu Garcia","offers":[{"title":"1636230, Beast 3000 FD, 160m\/0.17mm, 5:2:1, 9.2oz","offer_id":56569087721859,"sku":"REEABUBEASPIBLA300","price":152.99,"currency_code":"GBP","in_stock":true},{"title":"1636231, Beast 3500 FD, 170m\/0.20mm, 5:2:1, 9.4oz","offer_id":56569114526083,"sku":"REEABUBEASPIBLA350","price":152.99,"currency_code":"GBP","in_stock":true},{"title":"1636232, Beast 4000 FD, 190m\/0.20mm, 5:2:1, 10.7oz","offer_id":56569121014147,"sku":"REEABUBEASPIBLA400","price":170.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/REEABUBEASPIBLA-5.jpg?v=1759750223"},{"product_id":"rab-microlight-alpine-jacket-graphene","title":"Rab Microlight Alpine Jacket - Graphene","description":"\u003cp\u003e\u003c!--StartFragment --\u003e\u003c\/p\u003e\n\u003cp\u003eThis lightweight down Rab Microlight Alpine Jacket is built for year-round use and all-mountain activities. Designed to be low bulk, easy to layer, or stashed in a pack, it’s built with micro baffles around the body and shoulders, with smaller nano baffles under the arms for better breathability. Filled with down and finished with a Pertex® Quantum outer, it’s lightweight, breathable, warm, and windproof. Durable, versatile, and one of Rab's bestsellers, it’s a favourite with climbers, hikers, and mountaineers worldwide.\u003c\/p\u003e\n\u003cp\u003eColour\/Code: Graphene - QDB-12-GRH\u003c\/p\u003e","brand":"Rab","offers":[{"title":"Medium","offer_id":56596921778563,"sku":"JACRABMICALPGRAM","price":210.0,"currency_code":"GBP","in_stock":false},{"title":"Large","offer_id":56596921811331,"sku":"JACRABMICALPGRAL","price":210.0,"currency_code":"GBP","in_stock":false},{"title":"XLarge","offer_id":56596921844099,"sku":"JACRABMICALPGRAXL","price":210.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/JACRABMICALPGRA.jpg?v=1760095396"},{"product_id":"rab-microlight-alpine-jacket-tempest-blue","title":"Rab Microlight Alpine Jacket - Tempest Blue","description":"\u003cp\u003e\u003c!--StartFragment --\u003e\u003c\/p\u003e\n\u003cp\u003eThis lightweight down Rab Microlight Alpine Jacket is built for year-round use and all-mountain activities. Designed to be low bulk, easy to layer, or stashed in a pack, it’s built with micro baffles around the body and shoulders, with smaller nano baffles under the arms for better breathability. Filled with down and finished with a Pertex® Quantum outer, it’s lightweight, breathable, warm, and windproof. Durable, versatile, and one of Rab's bestsellers, it’s a favourite with climbers, hikers, and mountaineers worldwide.\u003c\/p\u003e\n\u003cp\u003eColour\/Code: Tempest Blue - QDB-12-TMB\u003c\/p\u003e","brand":"Rab","offers":[{"title":"Medium","offer_id":56596975059331,"sku":"JACRABMICALPTBLM","price":210.0,"currency_code":"GBP","in_stock":false},{"title":"Large","offer_id":56596975092099,"sku":"JACRABMICALPTBLL","price":210.0,"currency_code":"GBP","in_stock":true},{"title":"XLarge","offer_id":56596975124867,"sku":"JACRABMICALPTBLXL","price":210.0,"currency_code":"GBP","in_stock":false},{"title":"XXLarge","offer_id":56596975911299,"sku":"JACRABMICALPTBLXXL","price":210.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/JACRABMICALPTBL.jpg?v=1760096242"},{"product_id":"harkila-identity-s-s-t-shirt-brown-melange","title":"Harkila Identity S\/S T-Shirt - Brown Melange","description":"\u003cp\u003eThe Harkila Identity short sleeve T-shirt is built from a brushed 170g\/m² single jersey, providing a soft, comfortable feel with excellent durability. An easy choice for active days outdoors or relaxed moments at camp. The brushed fabric enhances warmth and adds a premium touch, making it a versatile base or standalone layer in your hunting wardrobe.\u003c\/p\u003e\n\u003cp\u003eColour\/Code: Brown Melange \/ 109641061\u003c\/p\u003e\n\u003cp\u003ePlease note Harkila items are labelled with the EU size.\u003c\/p\u003e","brand":"Harkila","offers":[{"title":"Medium","offer_id":56646180962691,"sku":"SHIHAKIDESHSBRMM","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"Large","offer_id":56646180995459,"sku":"SHIHAKIDESHSBRML","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"XLarge","offer_id":56646181028227,"sku":"SHIHAKIDESHSBRMXL","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"XXLarge","offer_id":56646181060995,"sku":"SHIHAKIDESHSBRMXXL","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/SHIHAKIDESHSBRM-2.jpg?v=1760595297"},{"product_id":"harkila-instinct-s-s-t-shirt-green-melange","title":"Harkila Instinct S\/S T-Shirt - Green Melange","description":"\u003cp\u003eThe Harkila Instinct short sleeve T-shirt in green mélange is crafted from a brushed 170g\/m² single jersey, offering a soft, durable fabric. It feels comfortable against the skin while withstanding the rigors of active outdoor use. The brushed finish enhances warmth and adds a premium touch, making it great for layering during cool mornings or worn alone on warmer days.\u003c\/p\u003e\n\u003cp\u003eColour\/Code: Green Melange \/ 109650213\u003c\/p\u003e\n\u003cp\u003ePlease note Harkila items are labelled with the EU size.\u003c\/p\u003e","brand":"Harkila","offers":[{"title":"Medium","offer_id":56646265209219,"sku":"SHIHAKINSSHSGRMM","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"Large","offer_id":56646265241987,"sku":"SHIHAKINSSHSGRML","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"XLarge","offer_id":56646265274755,"sku":"SHIHAKINSSHSGRMXL","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"XXLarge","offer_id":56646265307523,"sku":"SHIHAKINSSHSGRMXXL","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"XXXLarge","offer_id":56646277038467,"sku":"SHIHAKINSSHSGRMXXX","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/SHIHAKINSSHSGRM-2.jpg?v=1760595766"},{"product_id":"harkila-logo-s-s-t-shirt-willow-green","title":"Harkila Logo S\/S T-Shirt - Willow Green","description":"\u003cp\u003eDiscover the essence of adventure with the Harkila Logo S\/S T-shirt. Versatile, comfortable and styled with a contrasting logo for the modern explorer. Elevate your outdoor wardrobe with Harkila quality.\u003c\/p\u003e\n\u003cp\u003eColour\/Code: Willow Green \/ 105040029\u003c\/p\u003e\n\u003cp\u003ePlease note Harkila items are labelled with the EU size.\u003c\/p\u003e","brand":"Harkila","offers":[{"title":"Medium","offer_id":56652055282051,"sku":"SHIHAKLOGSHSWGRM","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"Large","offer_id":56652055314819,"sku":"SHIHAKLOGSHSWGRL","price":34.99,"currency_code":"GBP","in_stock":false},{"title":"XLarge","offer_id":56652055347587,"sku":"SHIHAKLOGSHSWGRXL","price":34.99,"currency_code":"GBP","in_stock":false},{"title":"XXLarge","offer_id":56652055380355,"sku":"SHIHAKLOGSHSWGRXXL","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/SHIHAKLOGSHSWGR-4.jpg?v=1760638809"},{"product_id":"harkila-trail-s-s-t-shirt-willow-green","title":"Harkila Trail S\/S T-Shirt - Willow Green","description":"\u003cp\u003eThe Harkila Trail S\/S T-shirt is made from a honeycomb fabric containing lots of tiny air holes, making it breathable and perspiration-wicking.\u003c\/p\u003e\n\u003cp\u003eColour\/Code: Willow Green \/ 160104829\u003c\/p\u003e\n\u003cp\u003ePlease note Harkila items are labelled with the EU size.\u003c\/p\u003e","brand":"Harkila","offers":[{"title":"Medium","offer_id":56652172263811,"sku":"SHIHAKTRASHSWGRM","price":64.99,"currency_code":"GBP","in_stock":true},{"title":"Large","offer_id":56652172296579,"sku":"SHIHAKTRASHSWGRL","price":64.99,"currency_code":"GBP","in_stock":true},{"title":"XLarge","offer_id":56652172329347,"sku":"SHIHAKTRASHSWGRXL","price":64.99,"currency_code":"GBP","in_stock":true},{"title":"XXLarge","offer_id":56652172362115,"sku":"SHIHAKTRASHSWGRXXL","price":64.99,"currency_code":"GBP","in_stock":true},{"title":"XXXLarge","offer_id":56652189204867,"sku":"SHIHAKTRASHSWGRXXX","price":64.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/SHIHAKTRASHSWGR-3.jpg?v=1760641096"},{"product_id":"guideline-power-strike-pro-15ft-salmon-leaders","title":"Guideline Power Strike Pro 15ft Salmon Leaders","description":"\u003cp\u003eThe Guideline Power Strike Pro 15ft Salmon Leaders are the perfect choice for anglers who want a tapered, ready-to-go leader for salmon fishing. The leader turns over large double hooks and tube flies with ease, while maintaining excellent presentation. These leaders are the result of years of combined experience from salmon anglers around the world and feature a taper that’s truly optimized for the task.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003c\/span\u003e\u003ca href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\" title=\"Guideline collection\"\u003eclick here.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eThe 15´ Salmon Leaders come in a 2-pack, and the packaging is UV-resistant and features a zip closure, allowing you to store the leaders safely in your vest or pack. Each leader is pre-looped for convenience and comes in a subtle smoke grey colour for low visibility in the water. The taper design is the result of years of experience on the water and has been fine-tuned for salmon fishing and Spey casting with modern salmon and steelhead lines. The powerful butt section and taper ensure efficient energy transfer all the way to your fly, and the tip section is long enough to tie your fly directly to the leader without adding a tippet.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTaper Profile\u003c\/strong\u003e\u003cbr\u003eThe taper is divided into three sections: Butt – 40% (182 cm \/ 5.9 ft), Taper – 25% (114 cm \/ 3.8 ft), Tip – 35% (160 cm \/ 5.3 ft). The butt section measures 0.65 mm \/ 0.026 in, which we consider an ideal match for modern Spey lines and shooting heads. This is followed by a shorter, more aggressive taper that transitions smoothly into what we believe is the perfect tippet length for this type of leader.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTop Quality Materials \u0026amp; Advanced Technology\u003c\/strong\u003e\u003cbr\u003ePower Strike PRO tapered, pre-looped leaders are made from premium nylon materials tailored to Guideline’s exact specifications. The material density is carefully selected to suit the intended use and fishing conditions. These leaders feature a state-of-the-art Hydrophobic Coating, which offers superior performance, increased durability, improved suppleness, and reduced water absorption compared to conventional leaders.\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"0.35mm","offer_id":56964865163651,"sku":"LEAGLISALLEA15F035","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"0.40mm","offer_id":56964865196419,"sku":"LEAGLISALLEA15F040","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"0.45mm","offer_id":56964865229187,"sku":"LEAGLISALLEA15F045","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/LEAGLISALLEA15F-3.jpg?v=1764670913"},{"product_id":"guideline-power-strike-pro-12ft-salmon-leaders","title":"Guideline Power Strike Pro 12ft Salmon Leaders","description":"\u003cp\u003e\u003cspan\u003eThe Guideline Power Strike PRO 12ft Salmon Leaders feature a superb taper that allows you to fish them as-is with sinking tips, or to add a tippet when using floating lines. The leader turns over large tube flies with ease while maintaining excellent presentation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003c\/span\u003e\u003ca title=\"Guideline collection\" href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\"\u003eclick here.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eThe 12´ Salmon Leaders come in a 2-pack, and the packaging is UV-resistant and features a zip closure, allowing you to store the leaders safely in your vest or pack. Each leader is pre-looped for convenience and comes in a subtle smoke grey color for low visibility in the water. These leaders are the result of years of experience on the water and have been fine-tuned for salmon fishing and Spey casting with modern salmon and steelhead lines.\u003c\/p\u003e\n\u003cp\u003eThe powerful butt section and taper design ensure efficient energy transfer all the way to your fly. The tip section is long enough to tie your fly directly to the leader without adding a tippet. When fishing with heavier sinking tips or lighter sinking lines, this leader is ready to go. However, the taper easily accommodates an added tippet when you need a more discreet presentation, such as when fishing with floating lines or intermediate tips.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTaper Profile\u003c\/strong\u003e\u003cbr\u003eThe taper is divided into three sections: Butt – 40% (145 cm \/ 4.8 ft), Taper – 25% (90 cm \/ 2.9 ft), Tip – 35% (130 cm \/ 4.3 ft). The butt section measures 0.65 mm \/ 0.026 in, which we consider an ideal match for modern Spey lines and shooting heads. This is followed by a shorter, more aggressive taper that transitions smoothly into what we believe is the perfect tippet length for this type of leader. The leader handles additional tippet with ease if you wish to extend it for a stealthier approach.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTop Quality Materials \u0026amp; Advanced Technology\u003c\/strong\u003e\u003cbr\u003ePower Strike PRO tapered, pre-looped leaders are made from premium nylon materials tailored to Guideline’s exact specifications. The material density is carefully selected to suit the intended use and fishing conditions. These leaders feature a state-of-the-art Hydrophobic Coating, which offers superior performance, increased durability, improved suppleness, and reduced water absorption compared to conventional leaders.\u003cbr\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"0.30mm","offer_id":56965418779011,"sku":"LEAGLISALLEA12F030","price":7.99,"currency_code":"GBP","in_stock":false},{"title":"0.35mm","offer_id":56965360419203,"sku":"LEAGLISALLEA12F035","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"0.40mm","offer_id":56965360451971,"sku":"LEAGLISALLEA12F040","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"0.45mm","offer_id":56965360484739,"sku":"LEAGLISALLEA12F045","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/LEAGLISALLEA12F-3_5d0f4654-548f-4e4e-a73f-9e34e2b4eaee.jpg?v=1764671677"},{"product_id":"guideline-sunwick-hoodie-tropic-blue","title":"Guideline Sunwick Hoodie - Tropic Blue","description":"\u003cp\u003eDesigned for the active fly angler, the Guideline Sunwick Hoodie offers strong UV protection with UPF 50+ and features a plant-based HeiQ Mint™ odour control. Made from 81% recycled polyester and 19% elastane, the lightweight fabric is both stretchy and durable, making it perfect for tropical flats or active fishing in mountain and forest environments. The fit is slightly relaxed to allow for air circulation on warm days and elastic thumb grips prevent the sleeves from riding up. Stay cool, dry, and fresh with moisture-wicking and quick-drying technology, while the plant-based deodorizer keeps the hoodie naturally fresh all day long. This versatile and eco-friendly garment is bluesign® approved for reduced environmental impact and offers full coverage with its lightweight hood and extended sleeve coverage with thumb grips. Perfect for long days outdoors, whether you're on the water or on land.\u003c\/p\u003e\n\u003cp\u003eColour\/Code: Tropic Blue - 1109\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003c\/span\u003e\u003ca href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\" title=\"Guideline collection\"\u003eclick here.\u003c\/a\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"Small","offer_id":57051600486787,"sku":"HODGLISUNHOOTRBS","price":99.99,"currency_code":"GBP","in_stock":false},{"title":"Medium","offer_id":56967582253443,"sku":"HODGLISUNHOOTRBM","price":99.99,"currency_code":"GBP","in_stock":true},{"title":"Large","offer_id":56967582286211,"sku":"HODGLISUNHOOTRBL","price":99.99,"currency_code":"GBP","in_stock":true},{"title":"XLarge","offer_id":56967582318979,"sku":"HODGLISUNHOOTRBXL","price":99.99,"currency_code":"GBP","in_stock":true},{"title":"XXLarge","offer_id":56967582351747,"sku":"HODGLISUNHOOTRBXXL","price":99.99,"currency_code":"GBP","in_stock":true},{"title":"XXXLarge","offer_id":56967582384515,"sku":"HODGLISUNHOOTRBXXX","price":99.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/HODGLISUNHOOTRB-7.jpg?v=1764680705"},{"product_id":"guideline-sunwick-hoodie-trundle-grey","title":"Guideline Sunwick Hoodie - Trundle Grey","description":"\u003cp\u003eDesigned for the active fly angler, the Guideline Sunwick Hoodie offers strong UV protection with UPF 50+ and features a plant-based HeiQ Mint™ odour control. Made from 81% recycled polyester and 19% elastane, the lightweight fabric is both stretchy and durable, making it perfect for tropical flats or active fishing in mountain and forest environments. The fit is slightly relaxed to allow for air circulation on warm days and elastic thumb grips prevent the sleeves from riding up. Stay cool, dry, and fresh with moisture-wicking and quick-drying technology, while the plant-based deodorizer keeps the hoodie naturally fresh all day long. This versatile and eco-friendly garment is bluesign® approved for reduced environmental impact and offers full coverage with its lightweight hood and extended sleeve coverage with thumb grips. Perfect for long days outdoors, whether you're on the water or on land.\u003c\/p\u003e\n\u003cp\u003eColour\/Code: Trundle Grey - 1109\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003c\/span\u003e\u003ca href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\" title=\"Guideline collection\"\u003eclick here.\u003c\/a\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"Small","offer_id":57051591573891,"sku":"HODGLISUNHOOTRGS","price":79.99,"currency_code":"GBP","in_stock":false},{"title":"Medium","offer_id":56967902364035,"sku":"HODGLISUNHOOTRGM","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"Large","offer_id":56967902396803,"sku":"HODGLISUNHOOTRGL","price":79.99,"currency_code":"GBP","in_stock":false},{"title":"XLarge","offer_id":56967902429571,"sku":"HODGLISUNHOOTRGXL","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"XXLarge","offer_id":56967902462339,"sku":"HODGLISUNHOOTRGXXL","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"XXXLarge","offer_id":56967902495107,"sku":"HODGLISUNHOOTRGXXX","price":79.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/HODGLISUNHOOTRG-7.jpg?v=1764682677"},{"product_id":"guideline-loft-2-0-jacket-ash-iron","title":"Guideline Loft 2.0 Jacket - Ash\/Iron","description":"\u003cp\u003eThe Guideline Loft Jacket offers practical features and warmth, making it a versatile garment for fishing and daily wear. Constructed with Guideloft™ insulation and made from recycled materials, it is lightweight, wind-resistant, and can be easily packed away. Whether used as an outer layer or mid-layer, the jacket is designed for year-round use and offers excellent wind-breaking capabilities. The filling of 60g Guideloft™ recycled insulation provides an impressive warmth-to-weight ratio and is made from 100% recycled polyester, ensuring loft, softness, and durability. The water-resistant construction and recycled outer fabric make it a functional choice for damp conditions. The snug-fitting hood, lowered back panel, and elastic cord at the bottom hem all contribute to improved insulation and coverage. The YKK® front zipper is backed by a padded placket to prevent heat loss, and the jacket features multiple storage options, including padded hand pockets, an inside pocket\/stuff sack, and a Hypalon docking station and\u003c\/p\u003e\n\u003cp\u003eColour\/Code: Ash\/Iron - 11093\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003c\/span\u003e\u003ca href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\" title=\"Guideline collection\"\u003eclick here.\u003c\/a\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"Medium","offer_id":56968173093251,"sku":"JACGLILOF2.0ASIM","price":159.99,"currency_code":"GBP","in_stock":true},{"title":"Large","offer_id":56968173126019,"sku":"JACGLILOF2.0ASIL","price":159.99,"currency_code":"GBP","in_stock":true},{"title":"XLarge","offer_id":56968173158787,"sku":"JACGLILOF2.0ASIXL","price":159.99,"currency_code":"GBP","in_stock":true},{"title":"XXLarge","offer_id":56968173191555,"sku":"JACGLILOF2.0ASIXXL","price":159.99,"currency_code":"GBP","in_stock":true},{"title":"XXXLarge","offer_id":56968173224323,"sku":"JACGLILOF2.0ASIXXX","price":159.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/JACGLILOF2.0ASI-11.jpg?v=1764685237"},{"product_id":"guideline-loft-2-0-jacket-dark-gold-iron","title":"Guideline Loft 2.0 Jacket - Dark Gold\/Iron","description":"\u003cp\u003eThe Guideline Loft Jacket offers practical features and warmth, making it a versatile garment for fishing and daily wear. Constructed with Guideloft™ insulation and made from recycled materials, it is lightweight, wind-resistant, and can be easily packed away. Whether used as an outer layer or mid-layer, the jacket is designed for year-round use and offers excellent wind-breaking capabilities. The filling of 60g Guideloft™ recycled insulation provides an impressive warmth-to-weight ratio and is made from 100% recycled polyester, ensuring loft, softness, and durability. The water-resistant construction and recycled outer fabric make it a functional choice for damp conditions. The snug-fitting hood, lowered back panel, and elastic cord at the bottom hem all contribute to improved insulation and coverage. The YKK® front zipper is backed by a padded placket to prevent heat loss, and the jacket features multiple storage options, including padded hand pockets, an inside pocket\/stuff sack, and a Hypalon docking station and\u003c\/p\u003e\n\u003cp\u003eColour\/Code: Dark Gold\/Iron - 11094\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003c\/span\u003e\u003ca href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\" title=\"Guideline collection\"\u003eclick here.\u003c\/a\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"Medium","offer_id":56974418346371,"sku":"JACGLILOF2.0DGIM","price":159.99,"currency_code":"GBP","in_stock":true},{"title":"Large","offer_id":56974418379139,"sku":"JACGLILOF2.0DGIL","price":159.99,"currency_code":"GBP","in_stock":true},{"title":"XLarge","offer_id":56974418411907,"sku":"JACGLILOF2.0DGIXL","price":159.99,"currency_code":"GBP","in_stock":true},{"title":"XXLarge","offer_id":56974418444675,"sku":"JACGLILOF2.0DGIXXL","price":159.99,"currency_code":"GBP","in_stock":true},{"title":"XXXLarge","offer_id":56974418477443,"sku":"JACGLILOF2.0DGIXXX","price":159.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/JACGLILOF2.0DGI-4.jpg?v=1764769679"},{"product_id":"simms-tributary-stockingfoot-waders-basalt","title":"Simms Tributary Stockingfoot Waders - Basalt","description":"\u003cp\u003eThe best value in wading, the Tributary collection from Simms features every ounce of Simms high-performing wader DNA in an affordable package.\u003c\/p\u003e\n\u003cp\u003eColour\/Code: Basalt \/ 14412-1034\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo increase the performance and longevity of this product, we highly recommend you consider using GRANGERS CLEANER\/CONDITIONER\/PROOFER products. \u003c\/span\u003e\u003ca title=\"Grangers Cleaners, Conditioners and Proofer products\" href=\"https:\/\/www.johnnorris.co.uk\/collections\/grangers\"\u003eClick here for more information.\u003c\/a\u003e\u003c\/p\u003e","brand":"Simms","offers":[{"title":"Small","offer_id":57014690840963,"sku":"WADSIMTRISTFBASS","price":249.9,"currency_code":"GBP","in_stock":false},{"title":"Medium","offer_id":57014625862019,"sku":"WADSIMTRISTFBASM","price":249.9,"currency_code":"GBP","in_stock":true},{"title":"Medium King","offer_id":57014625894787,"sku":"WADSIMTRISTFBASMK","price":249.9,"currency_code":"GBP","in_stock":true},{"title":"Medium Long","offer_id":57014690873731,"sku":"WADSIMTRISTFBASML","price":249.9,"currency_code":"GBP","in_stock":true},{"title":"Medium Short","offer_id":57014690906499,"sku":"WADSIMTRISTFBASMS","price":249.9,"currency_code":"GBP","in_stock":false},{"title":"Large 9-11","offer_id":57014625927555,"sku":"WADSIMTRISTFBASL","price":249.9,"currency_code":"GBP","in_stock":true},{"title":"Large King","offer_id":57014625960323,"sku":"WADSIMTRISTFBASLK","price":249.9,"currency_code":"GBP","in_stock":true},{"title":"Large Long 9-11","offer_id":57014690939267,"sku":"WADSIMTRISTFBASLL","price":249.9,"currency_code":"GBP","in_stock":false},{"title":"Large Short","offer_id":57014690972035,"sku":"WADSIMTRISTFBASLS","price":249.9,"currency_code":"GBP","in_stock":true},{"title":"XLarge","offer_id":57014625993091,"sku":"WADSIMTRISTFBASXL","price":249.9,"currency_code":"GBP","in_stock":true},{"title":"XLarge Short","offer_id":57014691004803,"sku":"WADSIMTRISTFBASXLS","price":249.9,"currency_code":"GBP","in_stock":true},{"title":"XXLarge","offer_id":57014691037571,"sku":"WADSIMTRISTFBASXXL","price":249.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/WADSIMTRISTFBAS7.jpg?v=1765370294"},{"product_id":"guideline-travel-rod-bag","title":"Guideline Travel Rod Bag","description":"\u003cp\u003eThe Guideline Travel Rod Bag is a great way of safely transporting fly rods and reels on any journey - whether you’re heading to your local stream, remote backcountry waters, or traveling abroad. The bag combines robust protection with smart internal organization in one sleek, travel-ready solution.\u003c\/p\u003e\n\u003cp\u003eColour\/Code: Grey Melange\/Black - 108378\u003c\/p\u003e\n\u003cp\u003eSize: 81×27×14 cm\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003c\/span\u003e\u003ca href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\" title=\"Guideline collection\"\u003eclick here.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSafe \u0026amp; Secure Travels\u003c\/strong\u003e\u003cbr\u003eBuilt with a durable, semi-rigid outer shell and impact-absorbing EVA panels, the Travel Rod Bag shields your gear from pressure and shock during transit. The exterior features a large zippered front pocket, a carrying handle, and nylon webbing attachment loops. The main zip feature zip pullers that can secured with a padlock. It also includes an address tag holder and an adjustable, detachable shoulder strap with a non-slip silicone insert. Inside, the bag is lined with soft fabric and includes adjustable dividers to keep rods secure and separated from reels and other gear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOrganized Layout\u003c\/strong\u003e\u003cbr\u003eIt accommodates everything from 4-piece single-hand fly rods up to 9’6” in length, and 6-piece double-hand fly rods up to 13’9”. The external dimensions of the travel rod bag are 81 × 27 × 14 cm \/ 31.9 × 10.6 × 5.5 in, inner length is 78 cm \/ 30.7 in and it weights 2.1 kg \/ 4.6 lb. The capacity is six single-hand rods or four double-hand rods, plus space for reels, fly boxes, and accessories. On the inside of the lid, you’ll find three zippered mesh pockets in various sizes for organizing smaller items. The rod compartment also features two adjustable elastic cords to keep rods safely in place during transport.\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"Default Title","offer_id":57029052989827,"sku":"BAGGLITRARODBAGONE","price":149.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/BAGGLITRARODBAGONE-7.jpg?v=1765536916"},{"product_id":"guideline-ulbc-tactical-jacket-algae-green","title":"Guideline ULBC Tactical Jacket - Algae Green","description":"\u003cp\u003eThe Guideline ULBC Tactical Jacket is a lightweight, windproof jacket with excellent breathability and freedom of movement—perfect for hiking and fishing. It is part of Guideline's Ultra Light Back Country (ULBC) concept, designed for anglers who want to reach the best waters where no roads go, with smart weight‑ and space‑saving solutions. This jacket has been an instant favourite for many of their employees, Ambassadors and customers. It has that light, airy feel that just makes it so great to wear, and with a thin midlayer underneath it is perfect also for those windy, high activity days in the mountains or by the water.\u003c\/p\u003e\n\u003cp\u003eColours\/Code: - Algae Green \/ 1110\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003c\/span\u003e\u003ca href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\" title=\"Guideline collection\"\u003eclick here.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo increase the performance and longevity of this product, we highly recommend you consider using GRANGERS CLEANER\/CONDITIONER\/PROOFER products. \u003c\/span\u003e\u003ca href=\"https:\/\/www.johnnorris.co.uk\/collections\/grangers\" title=\"Grangers Cleaners, Conditioners and Proofer products\"\u003eClick here for more information.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInsect \u0026amp; sun protection\u003c\/strong\u003e\u003cbr\u003eMade from tightly woven nylon, the fabric blocks mosquitoes and other insects without added chemicals—ideal in the mountains of Lapland, but also in tropical settings where biting bugs can be a real annoyance. The jacket also provides UPF 50 sun protection, important in southerly latitudes and equally valuable in alpine terrain at higher altitudes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDurable, quick‑drying fabric\u003c\/strong\u003e\u003cbr\u003eConstructed from thin yet durable nylon, the material resists abrasion and pilling, making it a dependable choice under heavy backpacks. It dries quickly to keep you comfortable through changing conditions. The bluesign®‑certified fabric ensures environmentally responsible production with restricted use of harmful chemicals.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFit \u0026amp; features for moving fast\u003c\/strong\u003e\u003cbr\u003eA loose cut preserves mobility and leaves room for a mid-layer while maintaining a sleek profile. The hood has an elastic edge that seals out insects without restricting head movement; elastic cuffs and hem block wind and protect your wrists and lower back.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAngler‑focused details\u003c\/strong\u003e\u003cbr\u003eOn the front you find two pockets with vertical YKK ™ zippers that are easy to access and fit medium‑sized fly boxes. A Hypalon docking station keeps small tools or pliers close at hand, and a D‑ring at the neck lets you attach a net for quick access.\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"Medium","offer_id":57029206311299,"sku":"JACGLIULBTACALGM","price":149.99,"currency_code":"GBP","in_stock":true},{"title":"Large","offer_id":57029206344067,"sku":"JACGLIULBTACALGL","price":149.99,"currency_code":"GBP","in_stock":true},{"title":"XLarge","offer_id":57029206376835,"sku":"JACGLIULBTACALGXL","price":149.99,"currency_code":"GBP","in_stock":true},{"title":"XXLarge","offer_id":57029206409603,"sku":"JACGLIULBTACALGXXL","price":149.99,"currency_code":"GBP","in_stock":true},{"title":"XXXLarge","offer_id":57029206442371,"sku":"JACGLIULBTACALGXXX","price":149.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/JACGLIULBTACALG-6.jpg?v=1765538061"},{"product_id":"guideline-dry-and-stealth-12ft-light-trout-leaders","title":"Guideline Dry and Stealth 12ft Light Trout Leaders","description":"\u003cp\u003eGuideline Power Strike PRO Dry and Stealth leaders offer uncompromised presentation and improved control. The Dry and Stealth has been designed to be customized for combating various conditions, or circumstances we encounter.  Possessing a slimmer butt section the ‘Light Trout’ has been developed with lighter line ratings in mind, making them perfect for fly lines rated 0-4wt.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003c\/span\u003e\u003ca href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\" title=\"Guideline collection\"\u003eclick here.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eA pleasing brown shade with pre-formed loops the Guideline Dry \u0026amp; Stealth leaders are supplied in a 2-pack. The packaging features a zip and is UV proof for easy, safe storage. Guideline have drawn on years of experience to bring you the cutting edge in leader design. It’s a well known fact longer leaders give you an edge when presenting to spooky fish and where improved control is required.  The Dry \u0026amp; Stealth leaders are designed to be lengthened by adding tippet sections to suit changing conditions. Ideally, a thinner diameter of tippet section should be added, but a similar diameter is acceptable. Dry \u0026amp; Stealth leaders are developed to turn over tippet lengths of up to 2 meters (7 ft) in length. A flexible and advantageous method to use these leaders is to knot on our 2 mm tippet ring, before adding your desired tippet section(s). Consider too, custom leaders might consist of several lengths of level monofilament, stepping down in diameter.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTaper profile – Flexibility \u0026amp; Performance\u003c\/strong\u003e\u003cbr\u003eThe taper is divided by; Butt – 44% (165 cm \/ 5.4 ft), Taper – 42% (150 cm \/ 4.9 ft), Tip – 14% (50 cm \/ 1.6 ft). Butt section diameter is 0,48 mm (0.019 in) which is the perfect match for lighter rated fly lines in the 0-4 weight category. Generally speaking, slimmer leaders remain more flexible to conform with surface currents and therefore delay the onset of drag.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExample of customizing with 3X\/4X Leader\u003c\/strong\u003e\u003cbr\u003eWhere an 18–20+ feet leader is required, try the following—this is a favourite among the trout bums on the Guideline team! Add 50 cm of 4X and a tippet of 5X (100–200 cm). If you prefer a 6X tippet, add 50 cm of 4X + 50 cm of 5X, followed by a 6X tippet (100–200 cm). The tippet length can be adjusted depending on the conditions. A good standard length is around 150 cm. Where more complex currents occur, try extending the leader to approx. 200cm. Such a long tippet generates sufficient slack for improved drag-free delivery.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTop Quality Materials – Advanced Technology\u003c\/strong\u003e\u003cbr\u003eGuideline source premium Japanese nylon materials that are tailored to Guideline’s exact specifications to produce Dry \u0026amp; Stealth tapered pre-looped leaders. The material density is carefully selected to suit the intended use and fishing conditions. These leaders feature a state-of-the-art Hydrophobic Coating, which offers superior performance, increased durability, improved suppleness, and reduced water absorption.\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"3X","offer_id":57029305926019,"sku":"LEAGLIDRYSLT12F3X","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"4X","offer_id":57029305958787,"sku":"LEAGLIDRYSLT12F4X","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"5X","offer_id":57029305991555,"sku":"LEAGLIDRYSLT12F5X","price":7.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/LEAGLIDRYSLT12F-3.jpg?v=1765539671"},{"product_id":"guideline-dry-and-stealth-12ft-trout-leaders","title":"Guideline Dry and Stealth 12ft Trout Leaders","description":"\u003cp\u003eThe Guideline Power Strike PRO Dry \u0026amp; Stealth TROUT leader possesses a heavier butt section, resulting in a more distinct and positive turnover than the LIGHT TROUT leaders. Due to the increased butt diameter this taper perfectly matches fly line ratings of 4-weight and upwards. The Dry \u0026amp; Stealth leaders provide uncompromised presentation and control. Without question these are considered the most versatile dry fly leaders out there!\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003c\/span\u003e\u003ca href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\" title=\"Guideline collection\"\u003eclick here.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eA pleasing brown shade with pre-formed loops the Guideline Dry \u0026amp; Stealth leaders are supplied in a 2-pack. The packaging features a zip and is UV proof for easy and safe storage. Guideline have drawn on years of experience to bring you the cutting edge in leader design. It’s no secret longer leaders give you an edge when presenting to spooky fish and where improved control is required. The Dry\/Stealth leaders are designed to be lengthened, by adding tippet lengths to suit the conditions. Ideally, a thinner diameter of tippet section should be added, but a similar diameter also works fine. These leaders are designed to be lengthened; the tip is only 50cm (1,5 ft) long. We suggest you add your desired length of tippet to the tip. Dry \u0026amp; Stealth leaders will effortlessly turn over tippets up to 2 meters (7 ft) of length. We highly recommend adding our 2mm tippet ring to the tippet sections for a degree of flexibility and convenience. This allows you to purpose build tippet lengths as require. Please see example below. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTaper profile – Flexibility \u0026amp; Performance\u003c\/strong\u003e\u003cbr\u003eThe taper is divided by Butt – 44% (165 cm \/ 5.4 ft), Taper – 42% (150 cm \/ 4.9 ft), Tip – 14% (50 cm \/ 1.6 ft). The butt section measures 0,57 mm (0.022 in) to provide positive turnover . This thicker butt excels where breezy conditions are encountered or when you demand a straight or true turnover.\u003c\/p\u003e\n\u003cp\u003eA typical scenario here would be presenting nymphs or dry flies on lakes\/stillwaters where immediate and direct contact with your flies is needed. There’s also value on rivers where heavy nymphs, or large, air resistant dry flies are the order of the day. If you’re familiar with our 12ft Power Strike Trout, this leader is almost identical. The only alterations, is a more refined tapered section, resulting in better performance than its predecessor.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExample of customizing with 3X\/4X Leader\u003c\/strong\u003e\u003cbr\u003eWhere a 18–20+ feet leader is required, try this favourite recipe among the trout bums on the Guideline team! Add 50 cm of 4X and a tippet of 5X (100–200 cm). If you prefer a 6X tippet, add 50 cm of 4X + 50 cm of 5X, followed by a 6X tippet (100–200 cm). The tippet length can be adjusted depending on the conditions. A good standard length is approx 150 cm. Where more complex currents occur, try extending the leader to approx 200cm. Such a long tippet generates sufficient slack for improved drag-free delivery.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTop Quality Materials – Advanced Technology\u003c\/strong\u003e\u003cbr\u003eGuideline source premium Japanese nylon materials that are tailored to Guideline’s exact specifications to produce Dry \u0026amp; Stealth tapered pre-looped leaders. The material density is carefully selected to suit the intended use and fishing conditions. These leaders feature a state-of-the-art Hydrophobic Coating, which offers superior performance, increased durability, improved suppleness, and reduced water absorption.\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"3X","offer_id":57029467865475,"sku":"LEAGLIDRYSTR12F3X","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"4X","offer_id":57029467898243,"sku":"LEAGLIDRYSTR12F4X","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"5X","offer_id":57029467931011,"sku":"LEAGLIDRYSTR12F5X","price":7.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/LEAGLIDRYSTR12F-3.jpg?v=1765541040"},{"product_id":"guideline-egor-fc-leaders","title":"Guideline Egor+ FC Leaders","description":"\u003cp\u003eDirect on site quality control ensures extraordinary precision and unparalleled turnover for the most demanding angler. Butt\/tippet ratio promotes superb presentations and allows for increased tippet length when needed. The material has a clear tint for low visibility.\u003c\/p\u003e\n\u003cp\u003eHigh knot strength and abrasion resistance are the trademarks of EGOR+ tippet and leaders. A protective UV resistant, waterproof packaging ensures that the product is of maximum strength when purchased. EGOR is available in 9ft lengths, ranging from 5X-0X (0,128mm – 0,285mm), 0,33 mm, 0,37 mm and 0,39 mm.\u003c\/p\u003e\n\u003cp\u003eThe taper of the Egor+ leaders are distributed the following way - Butt : 40% (110cm\/3.6ft) Taper :40% (110cm\/3.6ft) Tippet : 20%(55cm\/1.8ft)\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003c\/span\u003e\u003ca title=\"Guideline collection\" href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\"\u003eclick here.\u003c\/a\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"03X \/ 0.405mm","offer_id":57037783662979,"sku":"LEAGLIEGORFC9FT405","price":10.49,"currency_code":"GBP","in_stock":true},{"title":"02X \/ 0.37mm","offer_id":57037783695747,"sku":"LEAGLIEGORFC9FT370","price":10.49,"currency_code":"GBP","in_stock":true},{"title":"01X \/ 0.33mm","offer_id":57037783728515,"sku":"LEAGLIEGORFC9FT330","price":10.49,"currency_code":"GBP","in_stock":true},{"title":"0X \/ 0.285mm","offer_id":57037783761283,"sku":"LEAGLIEGORFC9FT285","price":10.49,"currency_code":"GBP","in_stock":true},{"title":"1X \/ 0.26mm","offer_id":57037783794051,"sku":"LEAGLIEGORFC9FT260","price":10.49,"currency_code":"GBP","in_stock":true},{"title":"2X \/ 0.235mm","offer_id":57037783826819,"sku":"LEAGLIEGORFC9FT220","price":10.49,"currency_code":"GBP","in_stock":true},{"title":"3X \/ 0.205mm","offer_id":57037773865347,"sku":"LEAGLIEGORFC9FT205","price":10.49,"currency_code":"GBP","in_stock":true},{"title":"4X \/ 0.185mm","offer_id":57037773898115,"sku":"LEAGLIEGORFC9FT185","price":10.49,"currency_code":"GBP","in_stock":true},{"title":"5X \/ 0.148mm","offer_id":57037773930883,"sku":"LEAGLIEGORFC9FT165","price":10.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/LEAGLIEGORFC9FT.jpg?v=1765796833"},{"product_id":"guideline-power-strike-pro-tapered-nylon-standard-leader-12ft","title":"Guideline Power Strike Pro Tapered Nylon Standard Leader - 12ft","description":"\u003cp\u003eEngineered for immediate deployment, this 12ft Guideline Power Strike Pro leader features a refined taper that delivers consistent, delicate presentations across varying conditions. The pre-formed loops eliminate setup time, whilst the 2-pack arrives in a UV-resistant zip case for secure storage. Ideal for dry fly work, this standard length suits progressive anglers who prioritise casting efficiency without excessive leader length. The design permits customisation—trim 30-40cm from the tippet end and attach a tippet ring to accommodate different fly sizes and patterns, offering tactical flexibility for diverse water situations.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003c\/span\u003e\u003ca title=\"Guideline collection\" href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\"\u003eclick here.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTaper profile\u003c\/strong\u003e\u003cbr\u003eThe leader consists of; Butt – 40% (146 cm \/ 4.8 ft), Taper – 35% (128 cm \/ 4.2 ft), Tip – 25% (91 cm \/ 3 ft). The butt diameter varies with the tippet size to be paired to different line weights for optimal performance. This ensures a seamless connection is realized for desirable delivery and presentation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTop Quality Materials – Advanced Technology\u003c\/strong\u003e\u003cbr\u003eGuideline source premium Japanese nylon materials that are tailored to Guideline’s exact specifications to produce Power Strike PRO tapered pre-formed looped leaders. The material density is carefully selected to suit the intended use and fishing conditions. These leaders feature a state-of-the-art Hydrophobic Coating, which ensures superior performance, increased durability, improved suppleness, and reduced water absorption.\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"0X","offer_id":57037960937859,"sku":"LEAGLISTALEA12F0X","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"1X","offer_id":57037960970627,"sku":"LEAGLISTALEA12F1X","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"2X","offer_id":57037961003395,"sku":"LEAGLISTALEA12F2X","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"3X","offer_id":57037961036163,"sku":"LEAGLISTALEA12F3X","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"4X","offer_id":57037961068931,"sku":"LEAGLISTALEA12F4X","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"5X","offer_id":57037961101699,"sku":"LEAGLISTALEA12F5X","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/LEAGLISTALEA12F.jpg?v=1765801048"}],"url":"https:\/\/www.johnnorris.co.uk\/collections\/new-arrivals-fishing-tackle-and-clothing.oembed?page=9","provider":"John Norris","version":"1.0","type":"link"}