{"title":"Guideline Salmon Flies","description":"\u003cp\u003eIn our large assortment of flies for salmon and sea trout fishing from Guideline, we dare to say that you will find a fly that fits no matter where in the world you fish. High water and cold rivers, or low water in a small clear rivers we have it.\u003c\/p\u003e","products":[{"product_id":"guideline-blue-posh-sunray","title":"Guideline Blue Posh Sunray Flies","description":"\u003cp\u003eThe original Sunray was originated by Ray Brooks and is a masterpiece of simplicity and is the ultimate minimalistic salmon fly. This slim fly type fish great on all kinds of water levels, time of day and season, vary the size of fly and colour after the situation. Guideline Sunrays are made of the best materials with beautiful tapered wings that fish even better than they look. We dare to claim that you will have a hard time finding better quality than ours. Posh Sunray are something between the original and a temple dog style fly. More materials than the original and quite a lot less than on a temple dog. This hybrid solution has proven itself to be very effective flies. Tied on plastic tube with colour to match the rest, underwing of fox for little more volume and support of the top wing of premium goat. These flies feature our own custom synthetic Jungle Cock that are flexible and made of an almost indestructible material.\u003c\/p\u003e\n\u003cp\u003eBlue Posh Sunray: The blue edition is a great fly for clear- and glacier rivers. \u003cbr\u003eOrange Posh Sunray: Coloured rivers and early season\/flood.\u003cbr\u003eYellow Posh Sunray: A colour for day time fishing in any type of rivers.\u003cbr\u003eGreen Posh Sunray: Very good colour for clear rivers and slightly coloured ones during normal water level and sunny weather.\u003c\/p\u003e\n\u003cp\u003eCode: 10189\u003c\/p\u003e\n\u003cp\u003eHooks not Included\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003c\/span\u003e\u003ca title=\"Guideline collection\" href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\"\u003eclick here.\u003c\/a\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"5cm","offer_id":41447565328577,"sku":"101895","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"8cm","offer_id":41447565361345,"sku":"101896","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"12cm","offer_id":41447565394113,"sku":"101897","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/1_aa9bb2bf-6993-4638-b24d-cb23faf47c3a.jpg?v=1650964885"},{"product_id":"guideline-pot-belly-pig-fluorescent-fire-red","title":"Guideline Pot Belly Pig - Fluorescent Fire Red Flies","description":"\u003cp\u003eGuideline Pot Belly Pig - Fluorescent Fire Red\u003c\/p\u003e\n\u003cp\u003eCode: 10557\u003c\/p\u003e\n\u003cp\u003eHooks not included\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"0.25in","offer_id":41447559954625,"sku":"105576","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"0.50in","offer_id":41447559987393,"sku":"105577","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"0.75in","offer_id":41447560020161,"sku":"105578","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/1_1c9988f1-11b4-4dea-9a35-4bbdd85d1f71.jpg?v=1650965049"},{"product_id":"guideline-green-posh-sunray","title":"Guideline Green Posh Sunray Flies","description":"\u003cp\u003eThe original Sunray was originated by Ray Brooks and is a masterpiece of simplicity and is the ultimate minimalistic salmon fly. This slim fly type fish great on all kinds of water levels, time of day and season, vary the size of fly and colour after the situation. Guideline Sunrays are made of the best materials with beautiful tapered wings that fish even better than they look. We dare to claim that you will have a hard time finding better quality than ours. Posh Sunray are something between the original and a temple dog style fly. More materials than the original and quite a lot less than on a temple dog. This hybrid solution has proven itself to be very effective flies. Tied on plastic tube with colour to match the rest, underwing of fox for little more volume and support of the top wing of premium goat. These flies feature our own custom synthetic Jungle Cock that are flexible and made of an almost indestructible material.\u003c\/p\u003e\n\u003cp\u003eBlue Posh Sunray: The blue edition is a great fly for clear- and glacier rivers. A firm favourite in rivers like Lærdal, Stryn and Aurland in Norway.\u003cbr\u003eOrange Posh Sunray: Coloured rivers and early season\/flood.\u003cbr\u003eYellow Posh Sunray: A colour for day time fishing in any type of rivers.\u003cbr\u003eGreen Posh Sunray: Very good colour for clear rivers and slightly coloured ones during normal water level and sunny weather.\u003c\/p\u003e\n\u003cp\u003eCode: 101\u003c\/p\u003e\n\u003cp\u003eHooks not included\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003c\/span\u003e\u003ca href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\" title=\"Guideline collection\"\u003eclick here.\u003c\/a\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"5cm","offer_id":41447600980161,"sku":"101898","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"8cm","offer_id":41447601012929,"sku":"101899","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"12cm","offer_id":41447601045697,"sku":"101900","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/2_b7071246-c3db-4bc6-a068-78011d5bdb7b.jpg?v=1650959310"},{"product_id":"guideline-orange-posh-sunray","title":"Guideline Orange Posh Sunray Flies","description":"\u003cp\u003eGuideline Orange Posh Sunray\u003c\/p\u003e\n\u003cp\u003eCode: 1018\u003c\/p\u003e\n\u003cp\u003eHooks not included\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003c\/span\u003e\u003ca href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\" title=\"Guideline collection\"\u003eclick here.\u003c\/a\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"5cm","offer_id":41447727726785,"sku":"101889","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"8cm","offer_id":41447727759553,"sku":"101890","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"12cm","offer_id":41447727792321,"sku":"101891","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/2_6da382a1-e254-4818-b9f7-47e5f7813847.jpg?v=1650959793"},{"product_id":"guideline-yellow-posh-sunray","title":"Guideline Yellow Posh Sunray Flies","description":"\u003cp\u003eGuideline Yellow Posh Sunray\u003c\/p\u003e\n\u003cp\u003eCode: 10189\u003c\/p\u003e\n\u003cp\u003eHooks not included\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003c\/span\u003e\u003ca href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\" title=\"Guideline collection\"\u003eclick here.\u003c\/a\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"5cm","offer_id":41447735427265,"sku":"101892","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"8cm","offer_id":41447735460033,"sku":"101893","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"12cm","offer_id":41447735492801,"sku":"101894","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/1_3ec464b2-f800-4cd1-83c5-cfc7a4a41e3d.jpg?v=1650965188"},{"product_id":"guideline-pot-belly-pig-creme-brulee","title":"Guideline Pot Belly Pig - Creme Brulee Flies","description":"\u003cp\u003eGuideline Pot Belly Pig - Creme Brulee\u003c\/p\u003e\n\u003cp\u003eCode: 10557\u003c\/p\u003e\n\u003cp\u003eHooks not included\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"0.25in","offer_id":41447743062209,"sku":"105574","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"0.50in","offer_id":42487839523009,"sku":"104743","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"0.75in","offer_id":58323839025539,"sku":"104432","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/1_d34c760a-8c2c-463e-96cb-705a1cb4ebab.jpg?v=1650963020"},{"product_id":"guideline-pot-belly-pig-black-silver","title":"Guideline Pot Belly Pig - Black\/Silver","description":"\u003cp\u003eGuideline Pot Belly Pig - Black\/Silver\u003c\/p\u003e\n\u003cp\u003eCode: 101865\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"0.75in","offer_id":41447748075713,"sku":"101865","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/1_d837f594-7b08-4456-aafc-68e919aa1d84.jpg?v=1648471874"},{"product_id":"guideline-pot-belly-pig-orange-with-gold-holo-body","title":"Guideline Pot Belly Pig - Orange With Gold Holo Body","description":"\u003cp\u003eGuideline Pot Belly Pig - Orange With Gold Holo Body\u003c\/p\u003e\n\u003cp\u003eCode: 101866\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"0.75in","offer_id":41447752827073,"sku":"101866","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/1_daa1c2ef-71c4-43bd-a7ea-52db300a19b8.jpg?v=1648473150"},{"product_id":"guideline-scullray-black-and-blue","title":"Guideline Scullray - Black and Blue Flies","description":"\u003cp\u003eGuideline Scullray - Black and Blue\u003c\/p\u003e\n\u003cp\u003eCode: 10188\u003c\/p\u003e\n\u003cp\u003eHooks not included\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003c\/span\u003e\u003ca title=\"Guideline collection\" href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\"\u003eclick here.\u003c\/a\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"6cm","offer_id":41447759708353,"sku":"101887","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"12cm","offer_id":41447759773889,"sku":"101888","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/1_22c7a7be-9741-477c-9007-7ec1c48e2c7a.jpg?v=1650963700"},{"product_id":"guideline-scullray-black-and-orange","title":"Guideline Scullray - Black and Orange Flies","description":"\u003cp\u003eGuideline Scullray - Black and Orange\u003c\/p\u003e\n\u003cp\u003eCode: 10188\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003c\/span\u003e\u003ca title=\"Guideline collection\" href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\"\u003eclick here.\u003c\/a\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"6cm","offer_id":41447766032577,"sku":"101885","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"12cm","offer_id":41447766065345,"sku":"101886","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/1_6692e514-7a2d-4471-a287-68215f945f9d.jpg?v=1715242379"},{"product_id":"guideline-scullray-black-and-white","title":"Guideline Scullray - Black and White","description":"\u003cp\u003eGuideline Scullray - Black and White\u003c\/p\u003e\n\u003cp\u003eCode: 10188\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003c\/span\u003e\u003ca title=\"Guideline collection\" href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\"\u003eclick here.\u003c\/a\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"6cm","offer_id":41447767572673,"sku":"101881","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"12cm","offer_id":41447767605441,"sku":"101882","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/1_3d053c59-9fb7-45ff-b5a8-34cfd6e22319.jpg?v=1648474194"},{"product_id":"guideline-scullray-black-and-yellow","title":"Guideline Scullray - Black and Yellow Flies","description":"\u003cp\u003eGuideline Scullray - Black and Yellow\u003c\/p\u003e\n\u003cp\u003eCode: 10188\u003c\/p\u003e\n\u003cp\u003eHooks not included\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003c\/span\u003e\u003ca title=\"Guideline collection\" href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\"\u003eclick here.\u003c\/a\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"6cm","offer_id":41447772291265,"sku":"101883","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"12cm","offer_id":41447772324033,"sku":"101884","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/1_999e80c5-bc85-4ea5-94d0-c99b9d606ce1.jpg?v=1650963931"},{"product_id":"guideline-frances-cone-brass-black","title":"Guideline Frances Cone Brass Black Flies","description":"\u003cp\u003eThe pattern was created by Peter Deane back in the 1960s. It takes its name from his assistant Frances Hydon who had the task of tying up Peter’s design. The pattern was designed to be a prawn imitation and in common with all good fly stories, it caught a lot of fish and soon came to dominate catches in Iceland. Later this pattern has proven its effectiveness all over the globe for both salmon and sea trout.\u003c\/p\u003e\n\u003cp\u003eThis style of fly must have been a real eye-opener for salmon fishermen all over, it's truly something special and quite odd-looking compared to flies back then. The body's shape and antennas create a lot of turbulence and movement in the water. The Frances is famous for taking reluctant fish that have been on the river for some time. It's equally good on fresh fish and a must-have in your arsenal! Our Frances has the original carrot shape tied with UV materials in the body.\u003c\/p\u003e\n\u003cp\u003eThis fly is tied on a brass tube with a brass conehead, perfect for stronger current, higher water levels and deep pools. It also has an extension tube mounted for easy- and secure hold of hook during fishing. Why Black Frances when red is so good? Well, it's hard to say, but it surely works. Among Icelandic fishermen, black is a favoured colour in late season for fish that have spent some in the river. Try it yourself!\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eCode: 10183\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMedium is 3,5cm long without tails, has a 6,3mm brass cone and is tied on 0,5\" brass tube. \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eSmall is 2,5cm long without tails, has a 5,5mm brass cone and is tied on 0,25\" brass tube.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eHooks not included\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003c\/span\u003e\u003ca title=\"Guideline collection\" href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\"\u003eclick here.\u003c\/a\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"Small","offer_id":41447823835329,"sku":"101833","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"Medium","offer_id":41447823868097,"sku":"101832","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/1_1a0bd730-0d7f-4bce-8274-1d13205fd5c6.jpg?v=1648471736"},{"product_id":"guideline-frances-cone-brass-red","title":"Guideline Frances Cone Brass Red Flies","description":"\u003cp\u003e\u003cspan\u003eThe pattern was created by Peter Deane back in the 1960s. It takes its name from his assistant Fances Hydon who had the task of tying up Peter’s design. The pattern was designed to be a prawn imitation and in common with all good fly stories it caught a lot of fish and soon came to dominate catches in Iceland. Later this pattern has proven its effectiveness all over the globe for both salmon and sea trout. This style of fly must have been a real eyeopener for salmon fishermen all over, it's truly something special and quite odd looking compared to flies back then. The shape of the body and the antennas create a lot of turbulence and movement in the water. The Frances is famous for taking reluctant fish that have been on the river for some time. It's equally good on fresh fish and a must have in your arsenal! Our Frances has the original carrot shape tied with UV materials in the body. This fly is tied on brass tube with brass conehead, perfect for stronger current, higher water levels and deep pools. It also have extension tube mounted for easy- and secure hold of hook during fishing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCode: 10183\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMedium is 3,5cm long without tails, has a 6,3mm brass cone and are tied on 0,5\" brass tube. \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eSmall is 2,5cm long without tails, has a 5,5mm brass cone and are tied on 0,25\" brass tube.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eHooks not included\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003c\/span\u003e\u003ca href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\" title=\"Guideline collection\"\u003eclick here.\u003c\/a\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"Small","offer_id":41447827931329,"sku":"101831","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"Medium","offer_id":41447827964097,"sku":"101830","price":5.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/1.jpg?v=1648471457"},{"product_id":"guideline-frances-hexagon-creme-brulee","title":"Guideline Frances Hexagon Creme Brulee Flies","description":"\u003cp\u003e\u003cspan\u003eFrances Hexagon Creme Brulee are small heavy flies with tungsten head that sink quickly down to where the salmon is. As our Pot Belly Pig this has the deady Brulee colour that keeps on catching fish when most don't. Green or brown coloured water, this one rocks!\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eTry this fly on a long leader, cast slightly upstream and let the fly sink deep, when the line stretches out and you get drag in the fly, the fly will sweep around a little and start to ascend, stand by for action! Our flies are tied with UV materials in the body that really glows!\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe original pattern was created by Peter Deane back in the 1960s. It takes its name from his assistant Fances Hydon who had the task of tying up Peter’s design. The pattern was designed to be a prawn imitation and in common with all good fly stories it caught a lot of fish and soon came to dominate catches in Iceland. Later this pattern has proven its effectiveness all over the globe for both salmon and sea trout. The shape of the body and the antennas create a lot of turbulence and movement in the water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCode: 10557\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMedium is 15mm long (without tails) and have a 4mm tungsten head.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eLarge is 25mm long (without tails) and have a 5,5mm tungsten head.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHooks not included\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003ca href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\" title=\"Guideline collection\"\u003eclick here.\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"Medium","offer_id":41447832289473,"sku":"105572","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"Large","offer_id":41447832256705,"sku":"105573","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/2_a0ca0ed4-5136-4a10-a709-b5a9f1418212.jpg?v=1650958148"},{"product_id":"guideline-frances-hexagon-fire-red","title":"Guideline Frances Hexagon Fire Red Flies","description":"\u003cp\u003e\u003cspan\u003eFire Red Frances Hexagon are small heavy flies with tungsten head that sink quickly down to where the salmon is. This new colour has stronger glow and colour than red and tends towards orange, this is the number 1 fly in iceland!\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eTry this fly on a long leader, cast slightly upstream and let the fly sink deep, when the line stretches out and you get drag in the fly, the fly will sweep around a little and start to ascend, stand by for action! Our flies are tied with UV materials in the body that really glows!\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe original pattern was created by Peter Deane back in the 1960s. It takes its name from his assistant Fances Hydon who had the task of tying up Peter’s design. The pattern was designed to be a prawn imitation and in common with all good fly stories it caught a lot of fish and soon came to dominate catches in Iceland. Later this pattern has proven its effectiveness all over the globe for both salmon and sea trout. The shape of the body and the antennas create a lot of turbulence and movement in the water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCode: 10556\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMedium is 15mm long (without tails) and have a 4mm tungsten head.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eLarge is 25mm long (without tails) and have a 5,5mm tungsten head.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHooks not included\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003ca href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\" title=\"Guideline collection\"\u003eclick here.\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"Medium","offer_id":41447835566273,"sku":"105566","price":5.5,"currency_code":"GBP","in_stock":false},{"title":"Large","offer_id":41447835599041,"sku":"105567","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/2_0374a1f7-086e-4e30-8991-aaeab897d92e.jpg?v=1715242330"},{"product_id":"guideline-frances-hexagon-red","title":"Guideline Red Frances Hexagon Flies","description":"\u003cp\u003eGuideline Frances Hexagon Red\u003c\/p\u003e\n\u003cp\u003eCode: 1055\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMedium is 15mm long (without tails) and have a 4mm tungsten head.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eLarge is 25mm long (without tails) and have a 5,5mm tungsten head.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHooks not included\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003ca href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\" title=\"Guideline collection\"\u003eclick here.\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"Medium","offer_id":41447837565121,"sku":"105569","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"Large","offer_id":41447837597889,"sku":"105570","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/2_dbbd6576-de26-41f2-bdbb-3be500146129.jpg?v=1650958989"},{"product_id":"guideline-kursk-chartreuse-head","title":"Guideline Kursk Chartreuse Head","description":"\u003cp\u003eThe legendary Finish designed Kursk fly. This ultimate \"heavy bomb\" has yielded spectacular results in the UK, Norway and other Scandinavia countries in past few seasons. This fly is developed by Antti Pirinen for situations where you need to go really deep.\u003c\/p\u003e\n\u003cp\u003eThe Kursk is fished in deep water, preferably free drifting, but if stripped it wiggles and gives real unique action. A specialty fly every serious angler needs to carry.\u003c\/p\u003e\n\u003cp\u003eCode: 10620\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003c\/span\u003e\u003ca href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\" title=\"Guideline collection\"\u003eclick here.\u003c\/a\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"Medium","offer_id":41447839957185,"sku":"106200","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"Large","offer_id":41447839989953,"sku":"106201","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/106200-1.png?v=1777979789"},{"product_id":"guideline-kursk-orange-head","title":"Guideline Kursk Orange Head","description":"\u003cp\u003eThe legendary Finish designed Kursk fly. This ultimate \"heavy bomb\" has yielded spectacular results in the UK, Norway and other Scandinavia countries in past few seasons. This fly is developed by Antti Pirinen for situations where you need to go really deep.\u003c\/p\u003e\n\u003cp\u003eThe Kursk is fished in deep water, preferably free drifting, but if stripped it wiggles and gives real unique action. A specialty fly every serious angler\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCode: 10619\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003c\/span\u003e\u003ca href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\" title=\"Guideline collection\"\u003eclick here.\u003c\/a\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"Medium","offer_id":41447842283713,"sku":"106197","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"Large","offer_id":41447842316481,"sku":"106198","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/kurskorangehead.png?v=1677231659"},{"product_id":"guideline-pot-belly-pig-cascade","title":"Guideline Pot Belly Pig - Cascade","description":"\u003cp\u003eGuideline Pot Belly Pig - Cascade\u003c\/p\u003e\n\u003cp\u003eCode: 101868\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"0.75in","offer_id":42474506191041,"sku":"101868","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/101868.jpg?v=1678095356"},{"product_id":"guideline-sunray-tsunami-black-white","title":"Guideline Sunray Tsunami - Black\/White","description":"\u003cp\u003eGuideline Sunray Tsunami - Black\/White\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCode\/Size:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e105790 - 6cm\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e105791 - 9cm\u003c\/span\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"6cm","offer_id":42474528800961,"sku":"105790","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"9cm","offer_id":42474529128641,"sku":"105791","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/105791AND105790.jpg?v=1678095561"},{"product_id":"guideline-sunray-tsunami-black","title":"Guideline Sunray Tsunami - Black","description":"\u003cp\u003eGuideline Sunray Tsunami - Black\u003c\/p\u003e\n\u003cp\u003eCode\/Size:\u003cbr\u003e105793 - 6cm\u003cbr\u003e105794 - 9cm\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"6cm","offer_id":42474530275521,"sku":"105793","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"9cm","offer_id":42474530308289,"sku":"105794","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/105793AND105794.jpg?v=1678095659"},{"product_id":"guideline-sgs-sillen-flashwing","title":"Guideline SG's - Sillen Flashwing","description":"\u003cp\u003eGuideline SG's Sillen Flashwing\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCode\/Size:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e106233 - 5cm\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e106234 - 8cm\u003cbr\u003e106235 - 11cm\u003c\/span\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"5cm","offer_id":42474538729665,"sku":"106233","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"8cm","offer_id":42474538762433,"sku":"106234","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"11cm","offer_id":42474538795201,"sku":"106235","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/106233_106234_106235.jpg?v=1678095969"},{"product_id":"guideline-sgs-black-and-yellow-flashwing","title":"Guideline SG's - Black and Yellow Flashwing","description":"\u003cp\u003eGuideline SG's Black and Yellow Flashwing\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCode\/Size:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e106237 - 5cm\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e106238 - 8cm\u003cbr\u003e106239 - 11cm\u003c\/span\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"5cm","offer_id":42474540466369,"sku":"106237","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"8cm","offer_id":42474540499137,"sku":"106238","price":5.5,"currency_code":"GBP","in_stock":false},{"title":"11cm","offer_id":42474540531905,"sku":"106239","price":5.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/106237_106238_106239.jpg?v=1715242048"},{"product_id":"guideline-ha-bearfarm-light","title":"Guideline Bearfarm Light (Hajas Andersson)","description":"\u003cp\u003e\u003cspan\u003eHA Bearfarm 5cm has no fluorescent material, so that the salmon see it as late as possible. Fished best in high summer when the fish is usually sluggish and not so keen on biting. Best suited in humus-coloured water. Recommended hook size: #10-12 treble, #8 double, #6 single. Guideline HA is a salmon tube fly series designed and tested by renewed angler and fishing guide Hajas Andersson from Sweden. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCode: 107088\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"5cm","offer_id":42480976101569,"sku":"107088","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/107088.jpg?v=1678096275"},{"product_id":"guideline-ha-bridge-pool","title":"Guideline HA Bridge Pool Med FL","description":"\u003cp\u003eGuideline HA Bridge Pool Med FL\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eCode: 107095\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"9cm","offer_id":42476202754241,"sku":"107095","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/107095.jpg?v=1678097091"},{"product_id":"guideline-ha-camping","title":"Guideline HA Camping Med FL","description":"\u003cp\u003eGuideline HA Camping Med FL\u003c\/p\u003e\n\u003cp\u003eCode: 107096\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"9cm","offer_id":42476207374529,"sku":"107096","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/107096.jpg?v=1678097207"},{"product_id":"guideline-ha-porridge-pool-lt","title":"Guideline HA Porridge Pool LT","description":"\u003cp\u003eGuideline HA Porridge Pool LT\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eCode: 107099\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"5cm","offer_id":42476215599297,"sku":"107099","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/107099.jpg?v=1678097600"},{"product_id":"guideline-ha-bearfarm-med-fl","title":"Guideline Bearfarm Med FL","description":"\u003cp\u003e\u003cspan\u003eBearfarm Fluo 9cm is a favorite in coloured rivers in high cold water early in the season or during floods in the summer. The fluorescent orange body has a high UV effect. Fished best in the middle layer of the river to get close to the fish. Recommended hook size: #6-8 treble, #6 double, #4 single. Guideline HA is a salmon tube fly series designed and tested by renewed angler and fishing guide Hajas Andersson\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCode: 107089\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"9cm","offer_id":42480976855233,"sku":"107089","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/107089.jpg?v=1678096458"},{"product_id":"guideline-ha-bridge-pool-lt","title":"Guideline HA Bridge Pool LT","description":"\u003cp\u003eGuideline HA Bridge Pool LT\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eCode: 107094\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"5cm","offer_id":42480982130881,"sku":"107094","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/107094.jpg?v=1678096966"},{"product_id":"guideline-ha-porridge-pool-med-fl","title":"Guideline HA Porridge Pool Med FL","description":"\u003cp\u003eGuideline HA Porridge Pool Med FL\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eCode: 107098\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"9cm","offer_id":42480988750017,"sku":"107098","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/107098.jpg?v=1678097481"},{"product_id":"guideline-silvakon-fly","title":"Guideline Silver-Con Conehead Flies (Cohn Odea)","description":"\u003cp\u003eAs the river clears and temperatures rise you can look to fish this pattern high in the water column and at speed. Coupled with a long tapered leader its a great Summer and Autumn fly and an outstanding pattern fly for educated salmon. This fly will also produce sea trout in the right conditions. Hooks 8\/10 doubles \u0026amp; trebles Duration May –September.\u003c\/p\u003e\n\u003cp\u003eSilver-Con fly is tied with top quality materials and features Future Fly brass Hybrid cones in Silver. 5 cm wing length (1 cm - 3\/8” tube) fly has 4mm cone head and 8 cm fly (2 cm - 4\/5” tube) has 6mm. Flies are tied on tubes with enough room inside for you to push the tube hook into the tube if you prefer that rather than a free swinging hook.\u003c\/p\u003e\n\u003cp\u003eCornelius ODea is Head Ghillie at Taymount on the River Tay in Scotland. Guideline Ambassador Cohn has fished for salmon extensively across the UK and internationally. His ability to read salmon rivers and his understanding of salmon behavior is second to none and this has led to the creation of his unique signature range of salmon flies. Every pattern has been thoroughly proven and tested over many years resulting in a selection you can fish with total confidence throughout the season on your chosen river.\u003c\/p\u003e\n\u003cp\u003eCode\/Size:\u003cbr\u003e107728 - 5cm\u003cbr\u003e107729 - 8cm\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"5cm","offer_id":42512941711553,"sku":"107728","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"8cm","offer_id":42512942072001,"sku":"107729","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/Untitled_0bdb9442-5dcf-498e-8c09-be2a708218b5.jpg?v=1682335871"},{"product_id":"guideline-kontrolla-fly","title":"Guideline Con-Trolla Conehead Flies (Cohn Odea)","description":"\u003cp\u003eThe Yellow Con-Trolla is a fly for all water conditions. This fly will produce results from the very start of the season right until the last day. The colour really stands out in poor visibility and is a fish magnet. Making it a complete season long all-rounder. Expect confident no nonsense takes. Hooks 8\/10 trebles \u0026amp; doubles.\u003c\/p\u003e\n\u003cp\u003eCon-Trolla fly is tied with top quality materials and features Future Fly brass Hybrid cones in Metallic Red. 5 cm wing length (1 cm - 3\/8” tube) fly has 4mm cone head and 8 cm fly (2 cm - 4\/5” tube) has 6mm. Flies are tied on tubes with enough room inside for you to push the tube hook into the tube if you prefer that rather than a free swinging hook\u003c\/p\u003e\n\u003cp\u003eCornelius ODea is Head Ghillie at Taymount on the River Tay in Scotland. Guideline Ambassador Cohn has fished for salmon extensively across the UK and internationally. His ability to read salmon rivers and his understanding of salmon behavior is second to none and this has led to the creation of his unique signature range of salmon flies. Every pattern has been thoroughly proven and tested over many years resulting in a selection you can fish with total confidence throughout the season on your chosen river\u003c\/p\u003e\n\u003cp\u003eCode\/Size:\u003cbr\u003e107734 - 5cm\u003cbr\u003e107735 - 8cm\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"5cm","offer_id":42512945610945,"sku":"107734","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"8cm","offer_id":42512945643713,"sku":"107735","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/Untitled_37c09d24-b147-4300-b8a0-ed2169d5e18b.jpg?v=1682335655"},{"product_id":"guideline-konkagorva-fly","title":"Guideline Konkagorva Conehead Flies (Cohn Odea)","description":"\u003cp\u003eReach for Konkagorva pattern as water is starting to stabilise after a flood. A great choice when you want to get a fly deep down \u0026amp; dirty. When the water is beer coloured \/brown stained and starting to clear this pattern gets the job done. Hooks size 8\/10 doubles \u0026amp; trebles Duration March –September.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eKonkagorva fly is tied with top quality materials and features Future Fly brass Hybrid cones in Metallic Orange. 5 cm wing length (1 cm - 3\/8” tube) fly has 4mm cone head and 8 cm fly (2 cm - 4\/5” tube) has 6mm. Flies are tied on tubes with enough room inside for you to push the tube hook into the tube if you prefer that rather than a free swinging hook.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eCornelius ODea is Head Ghillie at Taymount on the River Tay in Scotland. Guideline Ambassador Cohn has fished for salmon extensively across the UK and internationally. His ability to read salmon rivers and his understanding of salmon behavior is second to none and this has led to the creation of his unique signature range of salmon flies. Every pattern has been thoroughly proven and tested over many years resulting in a selection you can fish with total confidence throughout the season on your chosen river.\u003c\/p\u003e\n\u003cp\u003eCode\/Size:\u003cbr\u003e107737 - 5cm\u003cbr\u003e107738 - 8cm\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"5cm","offer_id":42512946266305,"sku":"107737","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"8cm","offer_id":42512946299073,"sku":"107738","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/Untitled_217f65dc-c944-4d12-b3b8-24be4e4b5f20.jpg?v=1682334520"},{"product_id":"guideline-back-to-basics-fly","title":"Guideline Back To Basics Micro Conehead Flies (Cohn Odea)","description":"\u003cp\u003eReach for the B2B pattern when the rivers are extremely low and clear. This magical yet simple pattern excels when fished on a full floating line\/long tapered leader. Keep moving this lethal pattern during the swing with a figure of eight retrieve or small strips. Fish will move for this pattern when they’ve seen everything else in the box. Hooks 12\/14 doubles \u0026amp; trebles Duration .June -September.\u003c\/p\u003e\n\u003cp\u003eB2B fly is tied with top quality materials and features Future Fly brass Hybrid cones in Gold. ¼” fly has 4mm cone and ½\" fly has 6mm. Flies are tied on tubes with enough room inside for you to push the tube hook into the tube if you prefer that rather than a free swinging hook.\u003c\/p\u003e\n\u003cp\u003eCornelius ODea is Head Ghillie at Taymount on the River Tay in Scotland. Guideline Ambassador Cohn has fished for salmon extensively across the UK and internationally. His ability to read salmon rivers and his understanding of salmon behavior is second to none and this has led to the creation of his unique signature range of salmon flies. 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