{"title":"Guideline Flies","description":"Our range of fishing flies is unbeatable here at John Norris. We stock a variety of flies suitable for trout fishing, salmon fishing and more, ensuring you have the best chance at getting a great catch.","products":[{"product_id":"guideline-blue-posh-sunray","title":"Guideline Blue Posh Sunray Flies","description":"\u003cp\u003eThe original Sunray was originated by Ray Brooks and is a masterpiece of simplicity and is the ultimate minimalistic salmon fly. This slim fly type fish great on all kinds of water levels, time of day and season, vary the size of fly and colour after the situation. Guideline Sunrays are made of the best materials with beautiful tapered wings that fish even better than they look. We dare to claim that you will have a hard time finding better quality than ours. Posh Sunray are something between the original and a temple dog style fly. More materials than the original and quite a lot less than on a temple dog. This hybrid solution has proven itself to be very effective flies. Tied on plastic tube with colour to match the rest, underwing of fox for little more volume and support of the top wing of premium goat. These flies feature our own custom synthetic Jungle Cock that are flexible and made of an almost indestructible material.\u003c\/p\u003e\n\u003cp\u003eBlue Posh Sunray: The blue edition is a great fly for clear- and glacier rivers. \u003cbr\u003eOrange Posh Sunray: Coloured rivers and early season\/flood.\u003cbr\u003eYellow Posh Sunray: A colour for day time fishing in any type of rivers.\u003cbr\u003eGreen Posh Sunray: Very good colour for clear rivers and slightly coloured ones during normal water level and sunny weather.\u003c\/p\u003e\n\u003cp\u003eCode: 10189\u003c\/p\u003e\n\u003cp\u003eHooks not Included\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003c\/span\u003e\u003ca title=\"Guideline collection\" href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\"\u003eclick here.\u003c\/a\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"5cm","offer_id":41447565328577,"sku":"101895","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"8cm","offer_id":41447565361345,"sku":"101896","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"12cm","offer_id":41447565394113,"sku":"101897","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/1_aa9bb2bf-6993-4638-b24d-cb23faf47c3a.jpg?v=1650964885"},{"product_id":"guideline-pot-belly-pig-fluorescent-fire-red","title":"Guideline Pot Belly Pig - Fluorescent Fire Red Flies","description":"\u003cp\u003eGuideline Pot Belly Pig - Fluorescent Fire Red\u003c\/p\u003e\n\u003cp\u003eCode: 10557\u003c\/p\u003e\n\u003cp\u003eHooks not included\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"0.25in","offer_id":41447559954625,"sku":"105576","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"0.50in","offer_id":41447559987393,"sku":"105577","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"0.75in","offer_id":41447560020161,"sku":"105578","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/1_1c9988f1-11b4-4dea-9a35-4bbdd85d1f71.jpg?v=1650965049"},{"product_id":"guideline-green-posh-sunray","title":"Guideline Green Posh Sunray Flies","description":"\u003cp\u003eThe original Sunray was originated by Ray Brooks and is a masterpiece of simplicity and is the ultimate minimalistic salmon fly. This slim fly type fish great on all kinds of water levels, time of day and season, vary the size of fly and colour after the situation. Guideline Sunrays are made of the best materials with beautiful tapered wings that fish even better than they look. We dare to claim that you will have a hard time finding better quality than ours. Posh Sunray are something between the original and a temple dog style fly. More materials than the original and quite a lot less than on a temple dog. This hybrid solution has proven itself to be very effective flies. Tied on plastic tube with colour to match the rest, underwing of fox for little more volume and support of the top wing of premium goat. These flies feature our own custom synthetic Jungle Cock that are flexible and made of an almost indestructible material.\u003c\/p\u003e\n\u003cp\u003eBlue Posh Sunray: The blue edition is a great fly for clear- and glacier rivers. A firm favourite in rivers like Lærdal, Stryn and Aurland in Norway.\u003cbr\u003eOrange Posh Sunray: Coloured rivers and early season\/flood.\u003cbr\u003eYellow Posh Sunray: A colour for day time fishing in any type of rivers.\u003cbr\u003eGreen Posh Sunray: Very good colour for clear rivers and slightly coloured ones during normal water level and sunny weather.\u003c\/p\u003e\n\u003cp\u003eCode: 101\u003c\/p\u003e\n\u003cp\u003eHooks not included\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003c\/span\u003e\u003ca href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\" title=\"Guideline collection\"\u003eclick here.\u003c\/a\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"5cm","offer_id":41447600980161,"sku":"101898","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"8cm","offer_id":41447601012929,"sku":"101899","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"12cm","offer_id":41447601045697,"sku":"101900","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/2_b7071246-c3db-4bc6-a068-78011d5bdb7b.jpg?v=1650959310"},{"product_id":"guideline-orange-posh-sunray","title":"Guideline Orange Posh Sunray Flies","description":"\u003cp\u003eGuideline Orange Posh Sunray\u003c\/p\u003e\n\u003cp\u003eCode: 1018\u003c\/p\u003e\n\u003cp\u003eHooks not included\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003c\/span\u003e\u003ca href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\" title=\"Guideline collection\"\u003eclick here.\u003c\/a\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"5cm","offer_id":41447727726785,"sku":"101889","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"8cm","offer_id":41447727759553,"sku":"101890","price":5.5,"currency_code":"GBP","in_stock":false},{"title":"12cm","offer_id":41447727792321,"sku":"101891","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/2_6da382a1-e254-4818-b9f7-47e5f7813847.jpg?v=1650959793"},{"product_id":"guideline-yellow-posh-sunray","title":"Guideline Yellow Posh Sunray Flies","description":"\u003cp\u003eGuideline Yellow Posh Sunray\u003c\/p\u003e\n\u003cp\u003eCode: 10189\u003c\/p\u003e\n\u003cp\u003eHooks not included\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003c\/span\u003e\u003ca href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\" title=\"Guideline collection\"\u003eclick here.\u003c\/a\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"5cm","offer_id":41447735427265,"sku":"101892","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"8cm","offer_id":41447735460033,"sku":"101893","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"12cm","offer_id":41447735492801,"sku":"101894","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/1_3ec464b2-f800-4cd1-83c5-cfc7a4a41e3d.jpg?v=1650965188"},{"product_id":"guideline-pot-belly-pig-creme-brulee","title":"Guideline Pot Belly Pig - Creme Brulee Flies","description":"\u003cp\u003eGuideline Pot Belly Pig - Creme Brulee\u003c\/p\u003e\n\u003cp\u003eCode: 10557\u003c\/p\u003e\n\u003cp\u003eHooks not included\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"0.25in","offer_id":41447743062209,"sku":"105574","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"0.50in","offer_id":42487839523009,"sku":"104743","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"0.75in","offer_id":58323839025539,"sku":"104432","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/1_d34c760a-8c2c-463e-96cb-705a1cb4ebab.jpg?v=1650963020"},{"product_id":"guideline-scullray-black-and-blue","title":"Guideline Scullray - Black and Blue Flies","description":"\u003cp\u003eGuideline Scullray - Black and Blue\u003c\/p\u003e\n\u003cp\u003eCode: 10188\u003c\/p\u003e\n\u003cp\u003eHooks not included\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003c\/span\u003e\u003ca title=\"Guideline collection\" href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\"\u003eclick here.\u003c\/a\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"6cm","offer_id":41447759708353,"sku":"101887","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"12cm","offer_id":41447759773889,"sku":"101888","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/1_22c7a7be-9741-477c-9007-7ec1c48e2c7a.jpg?v=1650963700"},{"product_id":"guideline-scullray-black-and-orange","title":"Guideline Scullray - Black and Orange Flies","description":"\u003cp\u003eGuideline Scullray - Black and Orange\u003c\/p\u003e\n\u003cp\u003eCode: 10188\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003c\/span\u003e\u003ca title=\"Guideline collection\" href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\"\u003eclick here.\u003c\/a\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"6cm","offer_id":41447766032577,"sku":"101885","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"12cm","offer_id":41447766065345,"sku":"101886","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/1_6692e514-7a2d-4471-a287-68215f945f9d.jpg?v=1715242379"},{"product_id":"guideline-scullray-black-and-white","title":"Guideline Scullray - Black and White","description":"\u003cp\u003eGuideline Scullray - Black and White\u003c\/p\u003e\n\u003cp\u003eCode: 10188\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003c\/span\u003e\u003ca title=\"Guideline collection\" href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\"\u003eclick here.\u003c\/a\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"6cm","offer_id":41447767572673,"sku":"101881","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"12cm","offer_id":41447767605441,"sku":"101882","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/1_3d053c59-9fb7-45ff-b5a8-34cfd6e22319.jpg?v=1648474194"},{"product_id":"guideline-scullray-black-and-yellow","title":"Guideline Scullray - Black and Yellow Flies","description":"\u003cp\u003eGuideline Scullray - Black and Yellow\u003c\/p\u003e\n\u003cp\u003eCode: 10188\u003c\/p\u003e\n\u003cp\u003eHooks not included\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003c\/span\u003e\u003ca title=\"Guideline collection\" href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\"\u003eclick here.\u003c\/a\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"6cm","offer_id":41447772291265,"sku":"101883","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"12cm","offer_id":41447772324033,"sku":"101884","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/1_999e80c5-bc85-4ea5-94d0-c99b9d606ce1.jpg?v=1650963931"},{"product_id":"guideline-frances-cone-brass-black","title":"Guideline Frances Cone Brass Black Flies","description":"\u003cp\u003eThe pattern was created by Peter Deane back in the 1960s. It takes its name from his assistant Frances Hydon who had the task of tying up Peter’s design. The pattern was designed to be a prawn imitation and in common with all good fly stories, it caught a lot of fish and soon came to dominate catches in Iceland. Later this pattern has proven its effectiveness all over the globe for both salmon and sea trout.\u003c\/p\u003e\n\u003cp\u003eThis style of fly must have been a real eye-opener for salmon fishermen all over, it's truly something special and quite odd-looking compared to flies back then. The body's shape and antennas create a lot of turbulence and movement in the water. The Frances is famous for taking reluctant fish that have been on the river for some time. It's equally good on fresh fish and a must-have in your arsenal! Our Frances has the original carrot shape tied with UV materials in the body.\u003c\/p\u003e\n\u003cp\u003eThis fly is tied on a brass tube with a brass conehead, perfect for stronger current, higher water levels and deep pools. It also has an extension tube mounted for easy- and secure hold of hook during fishing. Why Black Frances when red is so good? Well, it's hard to say, but it surely works. Among Icelandic fishermen, black is a favoured colour in late season for fish that have spent some in the river. Try it yourself!\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eCode: 10183\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMedium is 3,5cm long without tails, has a 6,3mm brass cone and is tied on 0,5\" brass tube. \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eSmall is 2,5cm long without tails, has a 5,5mm brass cone and is tied on 0,25\" brass tube.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eHooks not included\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003c\/span\u003e\u003ca title=\"Guideline collection\" href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\"\u003eclick here.\u003c\/a\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"Small","offer_id":41447823835329,"sku":"101833","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"Medium","offer_id":41447823868097,"sku":"101832","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/1_1a0bd730-0d7f-4bce-8274-1d13205fd5c6.jpg?v=1648471736"},{"product_id":"guideline-frances-hexagon-creme-brulee","title":"Guideline Frances Hexagon Creme Brulee Flies","description":"\u003cp\u003e\u003cspan\u003eFrances Hexagon Creme Brulee are small heavy flies with tungsten head that sink quickly down to where the salmon is. As our Pot Belly Pig this has the deady Brulee colour that keeps on catching fish when most don't. Green or brown coloured water, this one rocks!\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eTry this fly on a long leader, cast slightly upstream and let the fly sink deep, when the line stretches out and you get drag in the fly, the fly will sweep around a little and start to ascend, stand by for action! Our flies are tied with UV materials in the body that really glows!\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe original pattern was created by Peter Deane back in the 1960s. It takes its name from his assistant Fances Hydon who had the task of tying up Peter’s design. The pattern was designed to be a prawn imitation and in common with all good fly stories it caught a lot of fish and soon came to dominate catches in Iceland. Later this pattern has proven its effectiveness all over the globe for both salmon and sea trout. The shape of the body and the antennas create a lot of turbulence and movement in the water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCode: 10557\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMedium is 15mm long (without tails) and have a 4mm tungsten head.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eLarge is 25mm long (without tails) and have a 5,5mm tungsten head.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHooks not included\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003ca href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\" title=\"Guideline collection\"\u003eclick here.\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"Medium","offer_id":41447832289473,"sku":"105572","price":5.5,"currency_code":"GBP","in_stock":false},{"title":"Large","offer_id":41447832256705,"sku":"105573","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/2_a0ca0ed4-5136-4a10-a709-b5a9f1418212.jpg?v=1650958148"},{"product_id":"guideline-kursk-chartreuse-head","title":"Guideline Kursk Chartreuse Head","description":"\u003cp\u003eThe legendary Finish designed Kursk fly. This ultimate \"heavy bomb\" has yielded spectacular results in the UK, Norway and other Scandinavia countries in past few seasons. This fly is developed by Antti Pirinen for situations where you need to go really deep.\u003c\/p\u003e\n\u003cp\u003eThe Kursk is fished in deep water, preferably free drifting, but if stripped it wiggles and gives real unique action. A specialty fly every serious angler needs to carry.\u003c\/p\u003e\n\u003cp\u003eCode: 10620\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003c\/span\u003e\u003ca href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\" title=\"Guideline collection\"\u003eclick here.\u003c\/a\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"Medium","offer_id":41447839957185,"sku":"106200","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"Large","offer_id":41447839989953,"sku":"106201","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/106200-1.png?v=1777979789"},{"product_id":"guideline-kursk-orange-head","title":"Guideline Kursk Orange Head","description":"\u003cp\u003eThe legendary Finish designed Kursk fly. This ultimate \"heavy bomb\" has yielded spectacular results in the UK, Norway and other Scandinavia countries in past few seasons. This fly is developed by Antti Pirinen for situations where you need to go really deep.\u003c\/p\u003e\n\u003cp\u003eThe Kursk is fished in deep water, preferably free drifting, but if stripped it wiggles and gives real unique action. A specialty fly every serious angler\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCode: 10619\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo view the rest of our Guideline collection, \u003c\/span\u003e\u003ca href=\"https:\/\/www.johnnorris.co.uk\/pages\/guideline-collection\" title=\"Guideline collection\"\u003eclick here.\u003c\/a\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"Medium","offer_id":41447842283713,"sku":"106197","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"Large","offer_id":41447842316481,"sku":"106198","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/kurskorangehead.png?v=1677231659"},{"product_id":"guideline-sunray-tsunami-black-white","title":"Guideline Sunray Tsunami - Black\/White","description":"\u003cp\u003eGuideline Sunray Tsunami - Black\/White\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCode\/Size:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e105790 - 6cm\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e105791 - 9cm\u003c\/span\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"6cm","offer_id":42474528800961,"sku":"105790","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"9cm","offer_id":42474529128641,"sku":"105791","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/105791AND105790.jpg?v=1678095561"},{"product_id":"guideline-sunray-tsunami-black","title":"Guideline Sunray Tsunami - Black","description":"\u003cp\u003eGuideline Sunray Tsunami - Black\u003c\/p\u003e\n\u003cp\u003eCode\/Size:\u003cbr\u003e105793 - 6cm\u003cbr\u003e105794 - 9cm\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"6cm","offer_id":42474530275521,"sku":"105793","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"9cm","offer_id":42474530308289,"sku":"105794","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/105793AND105794.jpg?v=1678095659"},{"product_id":"guideline-sgs-sillen-flashwing","title":"Guideline SG's - Sillen Flashwing","description":"\u003cp\u003eGuideline SG's Sillen Flashwing\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCode\/Size:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e106233 - 5cm\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e106234 - 8cm\u003cbr\u003e106235 - 11cm\u003c\/span\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"5cm","offer_id":42474538729665,"sku":"106233","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"8cm","offer_id":42474538762433,"sku":"106234","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"11cm","offer_id":42474538795201,"sku":"106235","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/106233_106234_106235.jpg?v=1678095969"},{"product_id":"guideline-sgs-black-and-yellow-flashwing","title":"Guideline SG's - Black and Yellow Flashwing","description":"\u003cp\u003eGuideline SG's Black and Yellow Flashwing\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCode\/Size:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e106237 - 5cm\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e106238 - 8cm\u003cbr\u003e106239 - 11cm\u003c\/span\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"5cm","offer_id":42474540466369,"sku":"106237","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"8cm","offer_id":42474540499137,"sku":"106238","price":5.5,"currency_code":"GBP","in_stock":false},{"title":"11cm","offer_id":42474540531905,"sku":"106239","price":5.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/106237_106238_106239.jpg?v=1715242048"},{"product_id":"guideline-ha-bearfarm-light","title":"Guideline Bearfarm Light (Hajas Andersson)","description":"\u003cp\u003e\u003cspan\u003eHA Bearfarm 5cm has no fluorescent material, so that the salmon see it as late as possible. 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Guideline HA is a salmon tube fly series designed and tested by renewed angler and fishing guide Hajas Andersson from Sweden. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCode: 107088\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"5cm","offer_id":42480976101569,"sku":"107088","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/107088.jpg?v=1678096275"},{"product_id":"guideline-ha-bridge-pool","title":"Guideline HA Bridge Pool Med FL","description":"\u003cp\u003eGuideline HA Bridge Pool Med FL\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eCode: 107095\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"9cm","offer_id":42476202754241,"sku":"107095","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/107095.jpg?v=1678097091"},{"product_id":"guideline-ha-camping","title":"Guideline HA Camping Med FL","description":"\u003cp\u003eGuideline HA Camping Med FL\u003c\/p\u003e\n\u003cp\u003eCode: 107096\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"9cm","offer_id":42476207374529,"sku":"107096","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/107096.jpg?v=1678097207"},{"product_id":"guideline-ha-porridge-pool-lt","title":"Guideline HA Porridge Pool LT","description":"\u003cp\u003eGuideline HA Porridge Pool LT\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eCode: 107099\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"5cm","offer_id":42476215599297,"sku":"107099","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/107099.jpg?v=1678097600"},{"product_id":"guideline-ha-bridge-pool-lt","title":"Guideline HA Bridge Pool LT","description":"\u003cp\u003eGuideline HA Bridge Pool LT\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eCode: 107094\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"5cm","offer_id":42480982130881,"sku":"107094","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/107094.jpg?v=1678096966"},{"product_id":"guideline-ha-porridge-pool-med-fl","title":"Guideline HA Porridge Pool Med FL","description":"\u003cp\u003eGuideline HA Porridge Pool Med FL\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eCode: 107098\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"9cm","offer_id":42480988750017,"sku":"107098","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/107098.jpg?v=1678097481"},{"product_id":"guideline-silvakon-fly","title":"Guideline Silver-Con Conehead Flies (Cohn Odea)","description":"\u003cp\u003eAs the river clears and temperatures rise you can look to fish this pattern high in the water column and at speed. 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Every pattern has been thoroughly proven and tested over many years resulting in a selection you can fish with total confidence throughout the season on your chosen river.\u003c\/p\u003e\n\u003cp\u003eCode\/Size:\u003cbr\u003e107728 - 5cm\u003cbr\u003e107729 - 8cm\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"5cm","offer_id":42512941711553,"sku":"107728","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"8cm","offer_id":42512942072001,"sku":"107729","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/products\/Untitled_0bdb9442-5dcf-498e-8c09-be2a708218b5.jpg?v=1682335871"},{"product_id":"guideline-kontrolla-fly","title":"Guideline Con-Trolla Conehead Flies (Cohn Odea)","description":"\u003cp\u003eThe Yellow Con-Trolla is a fly for all water conditions. This fly will produce results from the very start of the season right until the last day. 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After fishing, wash the fly, dry with Amodou and use Dry Shake or Dry Shake Brush to revitalize the fly.\u003c\/p\u003e\n\u003cp\u003eCode: 10140\u003c\/p\u003e\n\u003cp\u003eTechnical Info:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFly Type - Dry Fly\u003c\/li\u003e\n\u003cli\u003eImitation - Mayfly\u003c\/li\u003e\n\u003cli\u003eStage - Dun, Subimago\u003c\/li\u003e\n\u003cli\u003eUsable in - Lakes, Rivers\u003c\/li\u003e\n\u003cli\u003eWhen to use - June, July, August, September\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Guideline","offers":[{"title":"13","offer_id":47715477094593,"sku":"101406","price":2.5,"currency_code":"GBP","in_stock":true},{"title":"15","offer_id":47715477160129,"sku":"101407","price":2.5,"currency_code":"GBP","in_stock":true},{"title":"17","offer_id":47715509928129,"sku":"101408","price":2.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/10140.jpg?v=1709043066"},{"product_id":"guideline-the-pearl-hare-flies","title":"Guideline The Pearl Hare Flies","description":"\u003cp\u003eThe Pearl Hare is probably the best all-round euro nymph out there. This fly works in all kinds of rivers, just change the size to the speed of the water to get down. The natural hare dubbing body resembles any type of insects. The pearl ribbing makes it look like ready to hatch fly and is also visible in quite poor light. Pearl is one of those materials filled with magic and both trout and grayling love it!\u003c\/p\u003e\n\u003cp\u003eThe Pearl Hare is tied on top quality barbless jig hooks from Fasna and feature a tungsten bead in 3,5mm on size 14 and 3,0mm on size 16.\u003c\/p\u003e\n\u003cp\u003eCode: 10705\u003c\/p\u003e\n\u003cp\u003eTechnical Info:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFly Type - Nymph, Euro Nymph\u003c\/li\u003e\n\u003cli\u003eHook Type - Fasna F-420 Jig 1x Strong, barbless\u003c\/li\u003e\n\u003cli\u003eStage - Nymph\u003c\/li\u003e\n\u003cli\u003eUsable in - Rivers\u003c\/li\u003e\n\u003cli\u003eWhen to use - Whole season\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Guideline","offers":[{"title":"14","offer_id":47715911860417,"sku":"107057","price":2.5,"currency_code":"GBP","in_stock":true},{"title":"16","offer_id":47715911893185,"sku":"107058","price":2.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/107057-1A.jpg?v=1777458339"},{"product_id":"guideline-willy-gunn-double-flies-tellis-katsogiannos","title":"Guideline Willy Gunn Double Flies (Tellis Katsogiannos)","description":"\u003cp\u003eGuideline Willy Gunn Double Flies (Tellis Katsogiannos)\u003c\/p\u003e\n\u003cp\u003eCode: 10819\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"4","offer_id":47716042113217,"sku":"108193","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"6","offer_id":47716042145985,"sku":"108194","price":5.5,"currency_code":"GBP","in_stock":false},{"title":"8","offer_id":47716042178753,"sku":"108195","price":5.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/108193-1A.jpg?v=1777467091"},{"product_id":"guideline-antonios-quill-midge-flies-hi-vis","title":"Guideline Antonio's Quill Midge Flies HI VIS","description":"\u003cp\u003eSplit wing style emerger from Umpqua signature tier Antonio Rodrigues, this pattern uses a Hi-Vis spot to help us anglers to see it in tough light conditions when using these small flies. Flies like this with a part of the body stucked in the surface\/hanging under is a very good trigger for the fish. This signalize vulnerability and an easy prey for the trout. This pattern can imitate midges and several types of smaller mayflies, a typical fly for flat water and picky fish!\u003cbr\u003e\u003cbr\u003eWe recommend using CDC friendly floatant like High'n Dry Liquid Floatant and Gel on the wings and thorax. Tiemco Dry Magic and CDC Gel\/Oil are also great options. These are floatants you add before your first cast. After fishing or if the fly gets soaked and sinks, then use an Amadou drier or rubberband to cast off water. Then revitalize the thorax and wing with a power brush.\u003c\/p\u003e\n\u003cp\u003eCode: 10784\u003c\/p\u003e\n\u003cp\u003eTechnical Info:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFly Type - Dry Fly, Emerger\u003c\/li\u003e\n\u003cli\u003eStage - Emerger\u003c\/li\u003e\n\u003cli\u003eUsable in - Rivers\u003c\/li\u003e\n\u003cli\u003eWhen to use - April, May, June, July, August, September\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Guideline","offers":[{"title":"16","offer_id":47716181803201,"sku":"107845","price":2.5,"currency_code":"GBP","in_stock":true},{"title":"18","offer_id":47716181835969,"sku":"107846","price":2.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/10784.jpg?v=1709048260"},{"product_id":"guideline-rena-midge-flies","title":"Guideline Rena Midge Flies","description":"\u003cp\u003eRena Midge is a popular imitation of an adult midge in Scandinavia. Originally this fly was designed to imitate an adult Caddis by Staffan Lindstrøm. This fly always lands and sits correctly on the water. You can use gel floatants such as TMC Dry Magic or CDC Gel on this fly. The fly has black body, white wing and the hackle is grizzly dyed dun. Imitations of midges are normally fished without drag, this fly imitates an adult sitting\/resting at the surface. This fly floats well enough to be used in a dry \u0026amp; dropper rig. Add for example 50cm of tippet to the bend and put a buzzer in the end.\u003c\/p\u003e\n\u003cp\u003eCode: 10711\u003c\/p\u003e\n\u003cp\u003eTechnical Info:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFly Type - Dry Fly\u003c\/li\u003e\n\u003cli\u003eImitation - Midge\u003c\/li\u003e\n\u003cli\u003eStage - Adult\u003c\/li\u003e\n\u003cli\u003eUsable in - Rivers\u003c\/li\u003e\n\u003cli\u003eWhen to use - Whole season\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Guideline","offers":[{"title":"14","offer_id":47716272865473,"sku":"107111","price":2.5,"currency_code":"GBP","in_stock":false},{"title":"16","offer_id":47716252778689,"sku":"107112","price":2.5,"currency_code":"GBP","in_stock":true},{"title":"18","offer_id":47716252811457,"sku":"107113","price":2.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/10711.jpg?v=1709049517"},{"product_id":"guideline-black-stealth-double-flies-tellis-katsogiannos","title":"Guideline Black Stealth Double Flies (Tellis Katsogiannos)","description":"\u003cp\u003eGuideline Black Stealth Double Flies (Tellis Katsogiannos)\u003c\/p\u003e\n\u003cp\u003eCode: 10820\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"4","offer_id":47716335845569,"sku":"108201","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"6","offer_id":47716322803905,"sku":"108202","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"8","offer_id":47716322836673,"sku":"108203","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/10820.jpg?v=1709049948"},{"product_id":"guideline-antonios-emerger-bwo-flie","title":"Guideline Antonio's Emerger BWO Flies","description":"\u003cp\u003eGuideline Antonio's Emerger BWO Flies are a split wing style emerger from Umpqua signature tier Antonio Rodrigues, this pattern uses a Hi-Vis spot to help anglers to see it in tough light conditions when using these small flies. This pattern is being successfully used in Europe and the USA for trout and grayling from pocket to slow water pools especially during hatches of BWO's and is a good generic baetis imitation. A typical fly for flat water and picky fish!\u003cbr\u003e\u003cbr\u003eWe recommend using CDC friendly floatant like High'n Dry Liquid Floatant and Gel on the wings and thorax. Tiemco Dry Magic and CDC Gel\/Oil are also great options. These are floatants you add before your first cast. After fishing, or if the fly gets soaked and sinks, then use an Amadou drier or rubber band to cast off water. Then revitalize the thorax and wing with a power brush.\u003c\/p\u003e\n\u003cp\u003eCode: 10784\u003c\/p\u003e\n\u003cp\u003eTechnical Info:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFly Type - Dry Fly\u003c\/li\u003e\n\u003cli\u003eImitation - Mayfly\u003c\/li\u003e\n\u003cli\u003eStage - Emerger\u003c\/li\u003e\n\u003cli\u003eUsable in - Rivers\u003c\/li\u003e\n\u003cli\u003eWhen to use - April. May, June, July, August, September\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Guideline","offers":[{"title":"16","offer_id":47716344594625,"sku":"107842","price":2.5,"currency_code":"GBP","in_stock":false},{"title":"18","offer_id":47716364845249,"sku":"107843","price":2.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/107842.jpg?v=1709110952"},{"product_id":"guideline-black-and-purple-fly","title":"Guideline Black and Purple Fly","description":"\u003cp\u003eThe Black \u0026amp; Purple Fly is a firm favourite for both trout and grayling throughout their respective seasons. A versatile fly, it can be fished alone or at any point of a three fly setup and at any depth. A leading pattern for any angler planning to fish the Euro Nymphing method.\u003c\/p\u003e\n\u003cp\u003eBead size 14: Silver TC slotted 3,0mm\u003c\/p\u003e\n\u003cp\u003eCode: 104870\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"14","offer_id":56383185682819,"sku":"104870","price":2.5,"currency_code":"GBP","in_stock":true},{"title":"16","offer_id":56384439812483,"sku":"104871","price":2.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/104870-Black-and-Purple.jpg?v=1757068270"},{"product_id":"guideline-willie-gun-fly","title":"Guideline Willie Gun Fly","description":"\u003cp\u003eGuideline TD Willie Gun Fly - a super all-rounder when fishing in rivers with some peaty color.\u003c\/p\u003e\n\u003cp\u003eThe classic Willie Gunn is one of the most famous salmon flies of all time. This pattern is extremely versatile and tend to catch all season! Born in Scotland the colors are perfect for a little colored water and highly recommended for all rivers in UK, Kola, Baltics and middle-to north of Norway.\u003c\/p\u003e\n\u003cp\u003eTD means Temple dog style; these flies are tied on high quality plastic tubes with brass coneheads to balance up and make the fly get down faster to where the salmon is. Temple dog flies have tapered wings, made of several sections of high-quality fox hair. To make the wings come alive there are also flash tied into the wings and brush out. \u003c\/p\u003e\n\u003cp\u003eCode: 10199\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"6cm","offer_id":56383868174723,"sku":"101996","price":5.5,"currency_code":"GBP","in_stock":false},{"title":"9cm","offer_id":56383955698051,"sku":"101997","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/101996-Willie-Gun.jpg?v=1757071527"},{"product_id":"guideline-ha-the-neck-fluo-fly","title":"Guideline HA The Neck Fluo Fly","description":"\u003cp\u003eGuideline HA The Neck Fluo is a salmon tube fly and part of a fly series designed and tested by renewed angler and fishing guide Hajas Andersson.\u003c\/p\u003e\n\u003cp\u003eThe Neck Fluo 9cm is a great night fly where the purple\/pink fluorescent dubbing and angel hair give a wonderful effect against the night sky. Fished high and fast on the necks with float or intermediate line. Recommended hook size: #6-8 treble, #6 doubles, #4 single.\u003c\/p\u003e\n\u003cp\u003eCode: 107100\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"9cm","offer_id":56384314048899,"sku":"107100","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/107100-HA-The-Neck-Flou.jpg?v=1757074651"},{"product_id":"guideline-brahan-tc-micro-cone-green-flies","title":"Guideline Brahan TC Micro Cone Flies - Green","description":"\u003cp\u003eGuideline Brahan TC Micro Cone Flies - Green \u003c\/p\u003e\n\u003cp\u003eCode\/Size: 111378 - 3.5mm\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"3.5mm","offer_id":57787635073411,"sku":"111378","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/111378.jpg?v=1776161495"},{"product_id":"guideline-green-butt-tc-micro-cone-flies","title":"Guideline Green Butt TC Micro Cone Flies","description":"\u003cp\u003eGuideline Green Butt TC Micro Cone Flies\u003c\/p\u003e\n\u003cp\u003eCode\/Size: 111382 - 3.5mm\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"3.5mm","offer_id":57787671839107,"sku":"111382","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/111382_fbbca3f7-25b9-4286-9c57-4495392dab3a.jpg?v=1776944654"},{"product_id":"guideline-campari-collie-dog-steel-micro-flies","title":"Guideline Campari Collie Dog Steel Micro Flies","description":"\u003cp\u003eThe Guideline Campari Collie Dog Steel Micro is delivered with a soft silicon extension tube for ease of attachment to the hook. Crafted on a precision steel micro tube, this fly delivers the perfect balance of strength and elegance. Its sleek, minimalist profile is designed for those challenging low, clear water conditions - where salmon demand subtlety and shy away from bulky patterns.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eCode: 111387\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"7mm","offer_id":57787807400323,"sku":"111387","price":4.59,"currency_code":"GBP","in_stock":true},{"title":"10mm","offer_id":57871142879619,"sku":"111388","price":4.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/111387.jpg?v=1776163869"},{"product_id":"guideline-black-blue-steel-micro-flies","title":"Guideline Black \u0026 Blue Steel Micro Flies","description":"\u003cp\u003eGuideline Black \u0026amp; Blue Steel Micro Flies - d\u003cspan\u003eelivered with a soft silicon extension tube for easy attachment of the hook.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCode\/Size: 11139 \/ 7mm\u003c\/p\u003e","brand":"Guideline","offers":[{"title":"7mm","offer_id":57787976450435,"sku":"111393","price":4.59,"currency_code":"GBP","in_stock":true},{"title":"10mm","offer_id":57870687109507,"sku":"111394","price":4.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/7713\/files\/111393.jpg?v=1776164924"},{"product_id":"guideline-apt-flies","title":"Guideline APT Flies","description":"\u003cp\u003eThe Guideline APT Flies are all purpose terrestrials that fool fish for the whole season. 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