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We’re excited to announce that Costa del Mar has won an award for ‘Best Sunglasses’ at the European Fishing Tackle Trade Association awards! A huge fishing trade show in Amsterdam, the event strives to highlight products and brands rated highly by fishermen across Europe. This means Costa is a firm favourite not only among John Norris customers, but also the rest of the fishing world too. For those who don’t know, Costa del Mar are one of the most unique sunglasses brands around, developing specially polarized lenses to help anglers and water lovers protect their eyes. With a strong mission to ‘create the clearest sunglasses on the planet’, they provide a variety of lens colours to protect against a range of light conditions, from low-light to bright with blinding glare. Specially designed for wear on the water, Costa sunglasses are enjoyed by those who live to be on the water, whether fishing, surfing, sailing or anything else.

Costa del Mar sunglasses

Here at John Norris, we’re proud to stock a wide range of Costa del Mar frames, including this pair of C-Mates Sunglass Readers down from £199 to £120! Available in both 1.75 and 2.50 magnification, these frames make tying knots a breeze and are 100% polarized and UV protected. We also have a selection of Fantail 580P glasses in a choice of lens colours – copper and sunrise. Whilst the copper lens is good for cutting glare during sight fishing, driving and everyday activities, the sunrise lens provides enhanced vision in low light conditions such as dawn and dusk.

Costa del Mar Fantail glasses

For true precision when casting on fresh or open waters, the Cut 580P with mirror lenses make an ideal choice. Made with heavy duty TR 90 nylon squall frames, the block 100% of UV light for ultimate protection and are 100% polarized for reduced eye strain yet improved vision. Choose from silver, copper and blue mirror lenses.

Costa Cut sunglasses Sqall frame

Finally, the Costa del Mar Rockport 580P sunglasses are a fantastic wraparound style, offering complete UV protection with 100% polarized rimless lenses. Available in both copper and blue, these frames are made with tough-as-nails TR90 nylon and provide a comfortable extra-large fit. Don’t let harsh sunlight prevent you from doing the things you love –  simply reach for a pair of Costa sunglasses instead! Take a look at our full collection of styles today.
Posted in Accessories By

WIN a £500 John Norris Gift Voucher

21 June 2016 10:54:15 BST

Ever wished you could renew your entire collection of fishing kit for free? Or that you could get your hands on those must-have accessories and gadgets you've always wanted? In our latest competition, we're giving our customers the chance to win a £500 gift voucher to spend at John Norris, on absolutely anything you want! That's right - anything means anything. So whether you're after a new set of Greys waders or have your eye on that Hardy Jet fishing rod, you'll be able to grab it, maybe even with a few accessories, simply by answering one very simple question. To enter, simply head to our competition page and answer this question: The 2016 Summer Olympics games are due to start on the 5th August in Rio De Janeiro. In which country is Rio De Janeiro? a) Canada b) Brazil c) Wales Leave your answer by heading to the competition page and filling out the entry form provided. The winner will be chosen at random from the correct answers provided. So whether you're looking to treat yourself or buy the ultimate gift for a loved one, our £500 gift voucher will enable you to browse our range to your heart's content and have your pick of rods, tackle, clothing, boots and shoes and shooting gear from the world's leading brands.
Posted in Competition By
Our very own James Norris, was recently interviewed by game shooting and fishing publication, Fieldsports Magazine. In it he talks about how our business has grown from a small sports shop in a terraced building, to one of the biggest specialist country sports suppliers in the UK. He also talks about his favourite form of fishing and favourite places to fish. As the manager of John Norris, James is responsible for monitoring orders in our Penrith shop; meeting with suppliers and talking to customers about their favourite products. He often spends time testing new and upcoming products and giving feedback based on what he knows his customers want. “With the growth of the internet, especially fishing forums, our customers are really knowledgeable,” James says. “So the challenge for us is to ensure that the products we stock are up to the task. “We spend a lot of time testing and, on many occasions, suggesting improvements to products before they are launched. Every customer wants and deserves the best and we pride ourselves on matching their needs to the best equipment available, whether they are novices or experienced. This is why we listen to our customers Click here to read the full interview, including James’ thoughts on catch & release and the future of wild salmon stocks.
Posted in Fishing By
Location: River Eden @ Armathwaite Beat: Lower House River level: 1ft 2in with a little colour after the snow melt the previous days. Tackle Used Rod: New Guideline 9ft 6in 5-15gm LPXE Microwave. More power than I expected for playing a fish; I was really impressed. Reel: Shimano Technium FD Spinning Reel 4000 Lure: Black and Silver 11gm Silver Bullet, with one hook off the treble removed and the remaining two de-barbed (it catches and releases much easier) Waders: Snowbee Geo 5 Waders and Boots I arrived at 6.30am and a fish showed straight away in the bathing pool. Yet I fished through with no response. I decided to drive down to the Linky pool at about 8.30 and at 9 o' clock, bingo! I had hooked a fish. I landed it by 9.10; it was sea liced and an absolute cracker - about 10lb in the weigh net. After taking a quick snap I then held the fish in the upstream position in the net and slid it out slowly. It took off up the river at speed, another safe catch and release. I took a break and sat in the fishing hut overlooking the river and had a bite to eat. At 11am the grannom and olives were hatching off, so I set up a 4 weight trout rod with a couple of spiders and a GRHE bead. There was a strong downstream wind which was a bit of a problem, but I caught a salmon Smolt, who I hope to meet again in three years time. I also caught some salmon and trout Parr and a couple of 3/4lb brownies, all on the GRHE in 2-3ft of water. Top Tip: If fish are not rising, it doesn’t mean they are not feeding - go deep. Good luck to you on your next fishing trip, I am available for advice Thurs-Sun 01768864211 for any advice you may need. P.S. Snowbee Geo waders are still going have I managed to fish all these years without the convenience of a ZIP….!!! Julian Shaw salmon catch

Get Your Essentials In Our Big Shirt Sale

20 April 2016 09:44:10 BST

It’s time to grab your essentials and stock up on those all-important basics, in our Big Shirt Sale! Shirts are wonderful items of clothing for all kinds of occasions - from outdoor activities like fishing and shooting, to casual day-to-day wear, going on outings, working, and formal occasions too. Whether you prefer long-sleeved or short; plaid or plain; fleece or cotton; warm or cool...we’ve got a huge range of shirts from leading clothing brands at reduced prices, helping you get your wardrobe topped up for spring.

Barbour Kirkby Shirt

Among our selection is a great choice of Barbour shirts, such as the Kirkby shirt.  Made of 100% cotton, it’s a wonderful country and sporting overshirt that provides plenty of warmth whilst out and about. Another great purchase is the Barbour Sporting Cashmere shirt - reduced from £99.45 to £49.95, it’s a fantastic end-of-the-line bargain featuring a luxurious blend of 90% cotton and 10% cashmere in a strikingly stylish petrol blue colour.

Harkila Latlan Primaloft Shirt Jacket

For those who prefer to wear a shirt rather than heavy jacket whilst shooting, the Harkila Latlan Primaloft shirt jacket has the looks of a smart shirt but all the practicalities of a jacket. Made from a blend of polyester and wool, the shirt also comes with PrimaLoft insulation and CORDURA reinforcement at the elbows, inside cuffs and collar.

John Norris Cartmel Fleece Lined Blue Check Shirt

Of course we have some great bargains within our own John Norris shirt range too. This Cartmel Fleece-Lined blue check shirt was created for warmth, with a secret micro-fleece lining making it ideal for all manner of country sports. Our Milford short-sleeved shirt is a great staple too, with a subtle check design, 100% cotton material and comfy regular fit. Finally, don’t forget about our Country Tattersall short-sleeved shirt, one of our long-time classic designs that’s pleasantly lightweight and comfortable for casual wear.

Musto Ladies Country Shirt

Musto’s Ladies’ Country shirt is a great basic layer, made with a beautifully feminine, semi-fitted design that’s not restrictive when doing outdoor activities. With a choice of cotton twill and cotton oxford, it’s designed to be teamed with any other item from Musto’s women’s range.

Seeland Burton Shirt - Buy Any 2 For £35.00

Finally, our collection is completed by our appealing range of Seeland shirts, including these Burton shirts which come in a range of three colours and are available two for £35.00. Long-sleeved and made from 100% cotton for optimum breathability, they make the ideal hunting and leisure shirt. Then there’s the Seeland Preece jacket, a traditional oilskin jacket with a robust outer for warmth and protection against the elements. Its front pockets also come with convenient drainage holes and quick-load straps, and wearers will also likely enjoy the corduroy trim, 100% polyester lining and storm cuffs. Browse our Big Shirt Sale now and top up your spring wardrobe today.
Posted in Sale By
April 6th 2016 River Eden @Armathwaite – Low House Beat 1’8” and dropping I fished the fly for an hour and caught a really big brownie on Copper Monkey.

Copper monkey tube fly bait

I was using a 15ft Vision Tool.

Double handed fly rod

Rio Skagit Max 750grain with a 15ft tip Floating shooting head cast

This was going well but not covering the areas well at the river height. I decided to change tactic and got my spinning gear out; I was using my 11ft LPXE Guideline Spinning rod. I put on my trusty Flying C in black and silver and fished for another hour, with no response.

I then decided to change to a 13cm Floating Rapala Blue and Silver. Floating lures

I had a solid take after only 5 minutes, and Phillip the keeper netted out a cracking fresh 10lb fish. It was quickly released off the one barbless treble and took off like a steam train. Twenty minutes later, Phillip called me to say Alan who was fishing that day as his guest had just released another fish in the 8lb class, again brand new. The middle Eden seems to have quite a few fish in most beats; these are encouraging signs, long may it continue! I was also asked by Snowbee to test their brand new Geo 5 Breathable Waders. I was seriously impressed by them. The fit on the body of the waders was excellent and also in the foot. The zip functioned really well and the breathability was also excellent. I would definitely put them amongst the best waders on the market, and was so impressed that I sold a pair the next day on my own recommendations! Definitely one to watch this season, great product.

Breathable waders

WIN: A Barbour Jacket of your Choice

5 April 2016 11:06:19 BST

John Norris is excited to announce we have a new competition up and running that gives you the chance to win a stunning Barbour jacket from our collection. Whether it’s a new lightweight jacket that’s waterproof to beat the showers, or something a little warmer for those chilly days spent roughing it up a mountain, we’re sure to have the jacket for you. For the chance to win, simply head to our Competition page and answer the question. Complete the form with all your details (this is so we’re able to contact you if you win). There is no price limit on the jacket you choose and no restrictions – just the chance to grab that must-have wardrobe staple for free! As any outdoor-lover will know, Barbour is one of the leading brands in country wear and outdoor accessories, producing beautifully designed clothing with only the highest quality materials and expertly crafted features. When you invest in a Barbour product, you can be sure of reliable, stylish, comfort and warmth for years to come. View our complete range of Barbour jackets.
Posted in Barbour Competition By

Fishing in April: Top Tips

4 April 2016 15:51:47 BST

Here we are, already in April. The clocks have changed giving us more evening light, and the temperature is slightly warmer. The spring salmon season has had an exciting start, especially on the Tweed, Tay and Dee. Its been great to see lots of big fish being caught around the 18lb+ mark. If you haven’t already, this is the month to sort through your fishing tackle, fishing clothing and waders to make sure you have everything you need and all is in good order. The most productive time for fishing at this time of year is generally the central 5 hours, 10am – 4pm. Insects are more likely to hatch around this time due to it being the warmest part of the day. John Norris Pro Team veteran Julian Shaws shares his early season checklist and expert advice.

1. Safe Wading

After this winter’s storms and flooding, the substratum of many river beds will have changed - pools that you have always waded in safely may not be so now. The best way to check these changes it to visit the beat, especially in low water. Wear your chest waders and use your wading staff to safely check the depth of the water. Remember new gravel is unstable so be careful at all times. For extra peace of mind why not invest in one of the England life jackets? They are excellent value for money, very lightweight and available in automatic and manual inflation. Julian recommends: Simms Aluminium Folding Wading Staff in 51” or 56” - £99.00

Durable wading staff

Guideline Folding Wading Staff - £59.99

Foldable wading staff

Snowbee Telescopic Wading Staff - £28.99

Retractable fishing wading staff

Attach your wading staff to a Gear Keeper wading staff retractor, which will keep your wading staff out of the way until needed. It attaches to a jacket or vest D ring with snap clip. (£19.99)

Wading staff retractor

Englands Survivor Braces life jackets – Manual £62.00 – Automatic £67.00

England's Survivor life jackets

2. Check and sort your fly box.

Now is the time to sort through your fly boxes and see what flies are in need of replacing due to loss and general wear and tear. Alternatively, you may want to try some new patterns this season. We have a large selection of trout, salmon, sea-trout and many other flies, and our Pro Team can even advise you on what patterns to use where and how to fish them. John Norris Fly Range We also do a wide range of fly boxes in various shapes, sizes. John Norris Fly Box Range

3. Check your waders.

If you didn’t wash your waders at the end of last season then give them a wash now; it aids in the breathability of the fabric and helps the waders perform better. It also ensures they are comfortable to wear – dirty waders can get stiff with grime. And, of course, it keeps them (and you) hygienic and smelling nice! Gore-tex and breathable waders should be washed at least twice a season. It’s also important to wash and dry your waders before any repairs are done.

1. Machine Washing

When washing waders in a washing machine, there are some very important things to remember: • If possible, take off any loose parts such as shoulder straps or wading belts. Alternatively, fold them inside a zip lock bag to prevent them getting caught inside the machine. • Always use cold water with a cold rinse. • Never use powder – instead you should always use a non-bio liquid detergent. Grangers Wash-In Cleaner or Revivex High Tech Fabric Cleaner and Nikwax are a gentler option, specifically designed for waterproof wader fabric. • Do NOT use any fabric softener. • Hang the waders inside out and let them drip dry. If you want to store your waders, it is VERY IMPORTANT that they are completely dry. Folding up damp waders can cause mould to form, or cause the tape on the seams to loosen and fade.

2. Hand Washing

You can also wash your waders by hand in a bath or a large sink. To do this, simply follow the steps below. • Dissolve washing solution in cool water and soak the waders. • If they are particularly dirty, just scrub them lightly with a soft brush. • Ensure you rinse the waders thoroughly. • Hang your waders up inside out and leave them to dry completely. • Remember to make sure they are COMPLETELY dry before putting them away (see above).


Should the waterproof coating on your waders start failing, don’t panic! There is a simple way to get your waders back to their old selves. Simply follow these easy steps: 1. Hang your waders up. 2. Spray on the Simms Revivex Water Repellent. There is no need to spray it on neoprene or rubber parts. 3. While waders are damp, use a hair dryer to activate the water repellent treatment, and help dry the waders. To check to see if you have any leaks, trap air in your waders and use the top of the waders rolled up to make an airtight seal, then pop in the bath and see if any bubbles show. The best way to repair leaks is with Aquasure. Simply apply a thin layer on the inside of the waders and leave to dry. It’s only £6.99 for a tube.

Wader fabric glue

Remember to check your laces, as they will far be outlived by the boots themselves! Spare sets can be purchased for just £7.99.

Wader replacement laces

4. Fly Lines and Backing.

Check your fly lines for any damage, the best way to do this is to pull the full length of the line off your reel and check for any problems. Also try gently pulling your fly line to stretch it slightly - this will remove any memory from the fly line that it may have obtained from sitting on the reel for a while. When checking your line, you should also clean it. Julian recommends the Rio Wonder Cloth that has been impregnated with Agent X; each pack includes five wipes and they are easy to slide up and down your line. They’re also great for your fishing kit when reservoir fishing so you can clean you line easily during the day. Five wipes - £4.99

Fly line cleaner

This is also a great opportunity to check your backing to fly line knot and add a few drops of superglue. The easiest to use is the Zap A Gap brush-on glue, and its only £4.99.

Brush on fly line adhesive

Don’t forget to check the braided loops on your fly line to make sure they aren’t frayed. If they are replace them and if not add a drop of glue.

5. Tippet and Leaders.

Check your kit and see make sure you have enough tippet material and leaders and replace accordingly. Monofilament lasts a couple of seasons when it is at its best; with fluorocarbon it should last four years. Always write the purchase date on the back of your spools of nylon or fluorocarbon so you know how old it is. Julian recommends: Dry Fly Fishing Rio Powerflex down to 3.4lb - £4.50 for 30yd

tippet material for dry fly fishing

Wet Fly Fishing with Droppers Fog Wet Fly Casts

Tippet material wet fly cast

Profil Casts only £2.49 – wet, dry and salmon.

Tippet material all types of fishing

Salmon Fishing Polyleaders are really popular and give you the ability to change your fishing depth with ease, as you only need to change the leader rather than the whole spool. It also works out much cheaper than having lots of different spools and lines. The Polyleaders Maxima is very popular - I would recommend 12lb – 15lb at the moment and then dropping off to 10lb when it warms up. Seaguar I personally prefer Seaguar as its denser so sinks quicker. It’s also much finer than monofilament and totally invisible.

Salmon and saltwater fishing tapers

6. Time to sharpen up

An essential piece of kit I always have in my fly vest is the Eze-Lap hook sharpener for £8.99. I can use it on the go and make sure my hooks are always as sharp as possible, so I’m not left telling tales of the one that got away!

Fishing hook sharpener

7. Let’s get organised.

At the start of the season are you one of those people that has to try and locate your tackle as you can’t remember quite where you stored it?? I have a few simple tips to make life much easier. Do you know what line is on which reel? Always put a sticker on the back of your spool so you know its size and density. A great way to store reels and spools and to protect them is to put them in a reel brief. These are available for 5 or 10 reels/spools. Below are a few suggestions. Snowbee Reel Brief - £29.99 Holds 10 reels/spools.

Spool and reel case

Simms Headwaters Reel Brief - £59.99 Features two large organiser panels, with six separate pockets that connect out of the way when not in use and made from mesh for easy viewing of contents.

Reel brief case

Airflo Outlander Reel Cases – 5 reel or 10 reel from £14.99

Reel carry case

8. Fly Vest

Store your fly boxes in the multiple pockets; pop your tippet material in another; clip on your tools with zingers; attach a floatant and sinkant holder and pop your net on the D ring on the back. With fly vests the options are endless, and you can even keep your favourite flies on your fly patch for easy access. Julian's recommends: The Simms Guide vest is outstanding in every way: design, quality, comfort. Its fits in everything you need perfectly, and I especially like the two storage pockets on the back.

Fly fishing vest

As the weather starts to get warmer, many of us will no doubt want to spend more time outdoors doing what we love best – fishing, shooting, gardening or hiking. But that doesn’t mean we can’t inject a bit of love into our homes as well! John Norris’ homeware range has a variety of beautifully handmade and hand-painted creations that’ll spruce up your home for the spring. Whether its fresh upholstery or linens, new ornaments or eye-catching crockery for the kitchen, country lovers will adore our collection featuring some of the most coveted independent designers. Among our soft furnishings we have a range of beautifully stitched cushions that’ll brighten up your lounge, such as this At Home In The Country Labrador cushion and this pheasant-patterned cushion from Sophie Allport. As well as these we also have a selection of fresh linens for your kitchen and dining room, such as these At Home In The Country Flying Duck napkins and Sophie Allport Labrador teatowels and placemats. All of our tea towels are made from 100% cotton and come with a handy little loop to be hung on any hook.

Pheasant linen cushion

Pheasant napkins

Meanwhile, make your boiled egg in the morning that bit more enjoyable with one of our adorable egg cups. Available in varying designs from Sophie Allport and At Home In The Country, they’ll also go great with our selection of hand painted mugs from these same designers, as well as designs from Bone China (perfect for passionate anglers!). As well as these, we also have a variety of glass platters and side plates, which are ideal when entertaining guests or serving up delicious food to loved ones. Each glass platter from Charles Sainsbury-Plaice comes with the name of a famous river imprinted onto the recycled toughened glass, and is ideal for serving up cold meats, cakes or cheeses.

Pheasant side plate

Glass serving platter

And don’t forget your furry friends! We have a small selection of cat bowls and dog bowls to ensure your four legged pals can be treated too. We’re also particularly fond of these At Home In The Country doggie hangers and wall hooks, ideally suited to hanging dog leads or other simple essentials such as coats and brushes. Finally, Wrendale Designs has a great selection of beautifully hand-illustrated stationary, just the thing to brighten up your home office. Find adorable notebooks, shopping pads, memo blocks, gift wrap and more...everything you need to stay organised this spring.

Non-slip cat bowl

Dog lead wallhook

Hare notebook pack

Our homeware range is certain to have something to take your fancy, whether you’re shopping for yourself or for a loved one. Take a look now and see what you might find!
Posted in Uncategorized By

Spring Salmon Fishing: Top Tips

7 March 2016 10:14:02 GMT

The spring salmon fishing season is well and truly underway, and we’re keen to know how you’ve all been getting on! Whether you’ve managed to swipe an early season springer or haven’t yet found time to wet your line, we’ve got some tips that’ll help you on your way to spring fishing success.  

Salmon Fishing: Top Tips

1. Always refresh your leader material at the beginning of a new season. 2. To ensure the best hook hold make sure all your hooks are strong and sharp. 3. The depth you fish your fly in spring is critical so have a varied selection of sink tips, sinking shooting heads and skagit lines so you can get the fly down. 4. Choosing the right flies will improve your chances dramatically. A good selection of tube flies, coneheads and large doubles is ideal in the spring, as the fish will be holding deep in the colder water. 5. It is important to respect the river throughout the whole season. A nod to safety equipment like the Englands or Airflo safety vests is wise. 6. A decent set of waders and a wading jacket will keep you dry and comfortable and also allows you to carry all tackle essentials while fishing. 7. Spring mornings can be crisp therefore a set of thermals and mid layers are important to keep warm in the water. 8. Consider the 5 year average of every salmon beat, even if some were lacking in numbers last year they could well provide success this spring. 9. Vary the speed you fish the fly by either casting at different angles or stripping the fly. 10. Cover as much water as possible as after the winter floods pools and holding places will have changed. 11. If you suffer from cold hands try the new Guideline Fir-Skin gloves as these are very thin and don’t impede your casting and are extremely warm. 12. Top 10 flies - Black and Orange Piglet Bottle Tube, Gold Gunn Loop Bottle Tube, Black & Yellow Plastic Tube Conehead, Super Snaelda Conehead, Tungsten Cascade Conehead, Tungsten Black and Yellow Conehead, Glenswood Black & Yellow Shrimp, Glyn Freeman Boyo Salmon Double, Kinermony Killer Double, The Monkey Copper Tube FlySal.   Still yet to grab your session on the water? Why not book one with, or before the end of May, to really make the most of what the season has to offer.
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