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Our Top Tackle For Trout Fishing In 2017

18 March 2017 10:25:48 GMT

It's that time of year again! The new salmon and trout fishing seasons are officially upon us, and it's time for us all to be brushing up our gear ready to get out on the waters again - if you've not already done so.

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The End of Line Warehouse Sale is On!

28 August 2015 12:16:22 BST

Summer may be almost over, much to many people’s disappointment. But at John Norris that can only mean one thing - it’s the beginning of our End of Line warehouse sale!   Hardy Zenith 440 Sintrix Single Handed Fly RodOur End of Line sale gives our loyal customers the chance to grab themselves a great deal. With discounts up to 70%, now is a more perfect time than ever to stock up on some much needed essentials, or treat yourself or a friend to a new bit of kit. Our Hardy Zenith 440 Sintrix Single Handed Fly Rods, for example, are certain to take your fancy if you’re looking for a new rod to add to your collection. This super fast action, single handed fly rod have incredible strength to weight ratio. Available at half price this beauty ought to be purchased quickly while stocks last.     Hardy Mach Spey Fly LinesOur Hardy Mach Spey fly lines, meanwhile, will make the perfect accompaniment to your new rod (or, at the very least, will create the feeling of having one!). Available in floating, sink tip, intermediate and wet 2 sinking, these lines are a treat for your wallet as well as your cast, down from £69.99 to £35.99.     Barbour Fenlow Waxed JacketIf you’re all set for gear but fancy indulging in a self-splurge, why not treat yourself to a Barbour Fenlow waxed jacket  At just £69.99, these fleece and quilt-lined multi-purpose coats are a steal, incorporating everything we love about Barbour’s classic range with a whopping £160 off. Finish it off with a Hardy Radcliffe Tattersall shirt or a pair of our John Norris moleskin trousers. The shirts feature innovative UVP +30 along with a microban anti-bacterial finish, keeping you fresh all day long, while our trousers combine hardy, windproof capabilities with lightweight, snag-resistant fabric.

Hardy Radcliffe Tattersall Shirt

Barbour Ladies Mooring JacketFor the ladies, we've got a fantastic deal on our Barbour ladies’ mooring jackets. Made from lightweight, breathable outer and 70% cotton on the inner, they’re the ideal cover-up for any outfit, protecting from the wind and rain without compromising on style. Available at £69.99 reduced from £229! Get yourself set for autumn with our End of Line sale, and start making the most of these fabulous savings.
Howard Croston is the Global Brand Business Manager at Hardy and was previously the Assistant Shop Manager and Technical Product Manager here at John Norris. Based in Morpeth, Northumberland, Howard won a team gold medal in the 2009 World Fly Fishing Championships and was placed 4th in the individual 2012 World Championships in Slovenia.   Howard Croston Name: Howard Croston Age: I’d rather not think about it..... Location: Morpeth, Northumberland Likes: Fly fishing, kick boxing Dislikes: Wind and rain, turbulence when flying, Dentists   Describe a typical day for you? Arrive Office for 8 AM via Costa, catch up on emails and look at the day’s meeting schedule – normally consisting of product development meetings with the Head of Product Innovation Alastair Dandie a close friend of over 20 years and also formally an employee of John Norris of Penrith. Typically work on new product plans and financial analysis of planned projects or marketing related projects like video scripts / story boards etc. Lunch and more caffeine. Afternoons are normally video calls to the US office on various subjects and more product work – quite often casting the newest prototype blanks or reviewing early prototype reels. I normally leave the office about 5.30 and finish the day with either two hours of kick boxing or when the conditions are good an evening on the local river.   Hardy LogoWhat age did you start fishing? Probably around age 8 or so..... So that’s 30 years   What is your first fishing memory? Summer trips to the Lake District with my parents fishing the river Lowther with worms for wild brown trout.   What do you love most about the Sport? So many things – The places it has taken me too, the people I’ve met and the experiences I have had, it’s a blend of all the best things in life – beautiful places, great people and the outdoors. It’s also a technical yet artistic sport that can’t ever really be fully mastered meaning it never gets boring.   Describe your casting style? Compact   What is your most memorable fishing experience? Standing on a sand flat a long way off the coast of Venezuela right at the end of the day, the sea was as flat as a pancake without a breath of wind and the sea and sky totally blended together in a mix of blue, purple and orange light and was completely silent except for tailing Bonefish. It was a very surreal experience and sums up the best of fly fishing for me, to top it all the last fish I cast to was a textbook Bonefish eat that resulted in a personal best 11lb Fish. It wasn’t going to get any better so I reeled in and headed back to the lodge.   Hardy Zenith 440 Sintrix Single Handed Fly RodWhat piece of kit could you not live without? My 9ft 3# Zenith for dry fly fishing. It’s my favourite light line dry fly rod in calm conditions. Check out our full range of Fly Rods here   What do you still want to tick off your fishing bucket list? I have to be honest I have accomplished a lot of my goals , but if I could add anything to them competitively it would be an individual medal at a world championships and from a pleasure fishing perspective, probably a Golden Dorado or Goliath Tigerfish.   Any funny fishing tales you would like to share? After chasing Permit for thirteen unsuccessful years despite military like planning and execution the day I finally caught one was far from text book. Nursing a fairly substantial Hangover from a night out on Los Roques – a night in which I managed to lose my flip flops and get locked out of the hotel, I managed to hook a huge Permit whist wet wading a flat in strong winds – we chased on foot but had to transfer onto the Panga to give chase as it wasn’t keen on hanging around. Whist crossing a deep channel I managed to “moon walk” off the front of the boat (6ft drop) into 20ft of water and had to swim to the stern to get back on board – thankfully still attached to the fish, we landed it 15 mins later probably close to ½ a mile from where we hooked it, I went on to secure my first grand slam later the same day.   Howard CrostonWhat would your perfect day consist of? There are many days that could be considered “perfect” for different reasons but right at this moment it would probably be this – Waking up early in West Yellowstone Montana in mid-September, blue sky’s but the chill of autumn in the air, heading down to the cafe for coffee and corned beef hash before a day up in the park sight fishing to whatever we can find, there’s usually bull Elk starting to roar at that time of year as well. Fishing in Montana was a childhood dream for me and I’ve been lucky to do it many times with some of my closest friends. To make it an absolute perfect day I would rather not see any bears either thank you very much...     What are you most proud of/greatest achievement? Probably my 2009 Team Gold Medal from the World Fly Fishing Championships.  A close second would be my individual 4th placing in the 2012 World Championships in Slovenia, bitter sweet as I was one good draw away from being world champion – still that’s fishing!   Howard CrostonWho or what inspires you? The next awesome fishing experience or the possibility that the next person I meet on my travels may open another door that increases my knowledge and understanding of the sport that’s been a big part of my life for 30 years.   How did you get a career start in the fishing industry? I helped at some country shows for Airflo as a teenager but my real start in the industry was at none other than the world famous John Norris of Penrith. I shopped at John Norris almost every weekend growing up and ultimately ended up working there as a shop assistant and later as assistant shop manager. I spent 6 very happy years working in Penrith and fished a minimum of 5-6 nights every week in the season. I also made many lifelong friends there and have more amusing stories than I can count from my time in retail there.   Any advice for fellow anglers that would like a career in the fishing world? Really just to be aware that working in the industry doesn’t mean you fish more – if anything it’s the opposite, in my experience though the quality of the fishing you experience is higher. If you’re planning to get rich in this industry you may also be disappointed most of us do it for the passion of the sport firstly and the pay checks second.   Howard CrostonWhat is the big thing for your brand this year? Hardy has a number of huge product launches later this year including new rods and reels. Without giving too much away in the 15 years I have worked with the Hardy brand I have never been as excited about the product line we have for 2016.   Can you give us any advice or useful tips? Tips, fishing wise - if it’s not happening “Make it happen” - change techniques / presentation / fly size / tippet strength – anything, just don’t continue on with an unsuccessful approach. Advice on Permit fishing trips – don’t accept “vodka cocktails” that come in pint glasses from an Irish man...... particularly if there doesn’t appear to be anything other than vodka in it ... although I did catch a monster the day after so maybe there is something in it after all.  ;-)   Hardy Zenith 440 Sintrix Single Handed Fly Rods are now half price from only £249.50!
Jim Curry is a renowned AAPGAI master instructor and was a founding partner of Halstead and Bolton Sporting agency. He runs the Yorkshire Fly Fishing School in northern England, offering tuition on the stunning rivers and lakes of Yorkshire, Cumbria and Lancashire. As a trout and salmon instructor with 20 years’ experience, a senior assessor of AAPGAI instructors, a writer and rod tester for magazines including Trout and Salmon and having lead countless international trips to destinations across the globe, Jim is widely regarded as one of thebest and most knowledgeable teachers of fly fishing and fly casting in the UK. We have been lucky enough to get an exclusive interview with the fishing legend, asking about everything from his latest products to his earliest fishing memories! Here’s what happened when Jim encountered all of our questions.   Name: Jim Curry Age: 44 Location:  Ilkley West Yorkshire Job Description: UK and Ireland Guideline Representative Likes: Swinging flies for salmon Dislikes: Bad etiquette on the riverbank - it drives me nuts!   Describe a typical day for you. Every day is different, but always fishing related. It’s been this way since I started in the industry as a ghillie when I was seventeen years old. There are always emails and calls to make to customers, and I’m still teaching, which I love after all these years. Evenings are spent either catching a brownie on the Wharfe or just relaxing at home with my daughter and listening to music. I love my music, but I think I’m the only one!   What age did you start fishing? I started with the fly at around age nine on the Findhorn. Before that, I was dangling worms for little brownies in a stream on the farm I grew up on.   Jim Curry What is your first fishing memory? Catching a trout on a piece of sweetcorn on a family holiday in Cornwall! My mum still has the picture in her house. I thought it was enormous at the time, but it only looks about a pound on the picture these days.   What do you love most about the sport? The people I’ve met, the places I’ve travelled to and the memories I’ve got – and all because of our amazing sport!   Describe your casting style. Relaxed and chilled out. I try to let the rod do the work.   What is your most memorable fishing experience? On my Dad’s 70th birthday in Norway, I watched him hook and land the most perfect bright silver 26lb salmon on the first cast of the first day. He went on to catch way more than me, as usual!   What piece of kit could you not live without? My polaroid glasses! I feel lost if I forget them on a day’s fishing.   What do you still want to tick off your fishing bucket list? The chance of taking a big salmon on a hitch or a dry. Just the thought of a big sea monster rolling on my fly gives me goosebumps!   Any funny fishing tales you would like to share? I’ve seen so many on my adventures around the world. In fact, I’m writing a book with many of them in, if I ever finish it (which is unlikely with the speed I type)!   Jim Curry What would your perfect day consist of? Spending time on a beautiful river, just dropping off and clearing after a lift of water and a good chance of a fish. But crucially, I would be fishing with a close friend. I much prefer fishing in good company than fishing alone these days.   What are you most proud of/greatest achievement? Becoming a father to my gorgeous little girl.   Who or what inspires you? So many people have and still do. I’ve been fortunate to work with many of them these days. Overall I’d say my Dad - not a long caster but a very canny fisher who always gets a fish when the conditions are super tough.   How did you get a career started in the fishing industry? I started as a Ghillie in Scotland. After that, I followed my passion for the sport and I ignored people who said I’d never make a living from fly fishing. I stuck at it, because I’m stubborn like that!   Any advice for fellow anglers that would like a career in the fishing world? Follow your passion always. If you have a passion for anything in life you are very lucky; many people never find what their passion is. Never give in, work hard at your casting and love your fishing. Never think you know it all - nobody does or ever should.     What is the big thing for your brand this year? There are lots of cool products this year. If I had to choose one I would say the Guideline LXi salmon rods, both four and six piece. I just love these rods so much. The 13ft 9in 9/10 is a perfect fit for me and my fishing. Smooth, crisp and great with a fish on.   Can you give us any advice or useful tips? Get your casting up to speed and go to an AAPGAI instructor. You will enjoy this wonderful sport so much more when you understand casting and you’ll catch more fish, especially when conditions are tough. Keep your eyes open on the river and appreciate what a wonderful place it is. The more aware you are of life on the river bank, the more you’ll get out of this amazing sport.   Check out some of the other offers we currently have from our range of Guideline products - Buy Guideline Diver Sonic Seam Waders and Korkers Buckskin Wading Boots together and save £129.00 Buy a Guideline Fario CRS Fly Rod and get a Free Fario Fly Line worth £59.99 Buy a pair of Guideline Laxa Waders and Crosswater V2 Wading Boots together and save £99.99!  

Tackle Up for Trout - Expert Advice

28 May 2015 10:00:31 BST

Tackle Up For Trout Fishing

Greys XF2 Streamflex Single Handed Fly Rod (catalogue page 31)

Greys XF2 Streamflex Single Handed Fly Rod

9’ – Line size 4 - weight 3.20 - 4 piece Code: 1326574 £219.99

A word from our expert: “This is an excellent river rod. It’s perfect for the gentle presentation of both drys and nymphs on small to medium sized rivers.”

Guideline Fario CRS Single Handed Fly Rod (catalogue page 34) Sizes available: 8’ 9” or 9’ 0”, line rating 3, 4, 5 or 6 Codes: 18860 to 18867 4 Piece: £499.00 6 Piece: £519.00

A word from our expert:  “The Fario CRS is one of the best river rods on the market. It’s extremely high quality, developed with the most recent technology and is beautiful to cast.”

Lamson Guru Fly Reel (catalogue page 41)

Lamson Guru Fly Reel

Model 1.5 - Line size 3/4/5 - weight 4.70 - diameter 3.15” - Capacity WF4 + 100m Code: GURU1.5 £179.00

A word from our expert:  “With a legendary conical drag system, this is a reel that won’t let you down”

Rio InTouch Perception Trout Floating Fly Line (catalogue page 45) Sizes available: WF3-WF8

Comment: “best river lines going” Codes Camo/Tan/Grey: PEC3 to PEC8 Green/Camo/Tan: PEG3 to PEG8 £69.99

A word from our expert:  “This is currently the best river fly line for all round performance.”

Rio InTouch Trout LT Floating Line (catalogue page 45)

Rio InTouch Trout LT Floating Line

Sizes available: WF3-WF6, DT3-DT6 Codes WF: ILWF3 – ILWF6 DT: DT3 to DT6 £69.99

A word from our expert:  “The InTouch LT is the best line for delicate presentation and small flies.”

Roman Moser Minicon Braided Loops – Trout (catalogue page 64) Code: RMM1 £7.99

A word from our expert:  “These loops are the neatest and smallest on the market. They are the closest you will get to a welded loop.”

GINK Fly Float (catalogue page 65) Code: J1450 £5.99

A word from our expert:  “Gink is a premium fly floatant. You only need to apply it once and allow it to dry and your fly will float all day long.”

Orvis Original Mud (catalogue page 65) Code: 6947 £3.95

A word from our expert:  “Orvis river mud will help remove the shine of leaders as well as sink those high floating tippet materials.”

Frog Hair Co-Polymer Tippet (catalogue page 66) Weights available: 2.8lb, 3.7lb, 4.9lb, 6.2lb, 8.5lb Codes: G0010 to G0018 £4.99

A word from our expert:  “Frog Hair is a subtle, ultra-thin co-polymer tippet material which is perfect when using dry flies.”

Riverge Grand Max Tippet (catalogue page 66)

Riverge Grand Max Tippet

Weights available: 2.4lb, 3.5lb, 4.75,lb, 6lb, 7.5lb, 9.5lb, 12.5lb, 14.5lb, 16.5lb Code: TIPWAKFLUGRA £8.99 for 30yds £22.99 for 100yds

A word from our expert: “This is by far the highest quality fluorocarbon on the market. It’s extremely thin, virtually invisible in water and good for use with nymphs. Grand Max offers excellent knot strength and is my ‘go to’ sub-surface tippet.”

Rio Powerflex Trout Tapered Leaders (catalogue page 67) 9’ Long Weights available: 2.4lb, 3.4lb, 5lb, 6.4lb, 8.2lb, 10lb, 13lb, 15lb Code: TL7 £3.99

A word from our expert: “Presentation is key in all types of fishing. Whenever I fish small flies I use Rio Powerflex leaders to improve the turnover of my fly. They are vital.”

Shakespeare Sigma Tippet Spool Holder (catalogue page 68) Code: 1308984 £2.99

A word from our expert: “Spool holders are very handy to organise the multiple tippets we carry as fishermen.”

Simms Nippers (catalogue page 68)

Simms Nippers

Code: SN1 £32.99

A word from our expert: “These nippers are one of the sharpest available. They are very easy to use, even with cold hands, due to their broader frame design.”

C&F Design Medium 12-Row Fly Box with Two-Sided Sling Leaf (catalogue page 73) Code: CF-25676 £39.99

A word from our expert: “The sling leaf in this box allows you to carry all the flies you could ever need in your jacket or vest.”

C&F Design Medium 9-Row Fly Box with Sling Leaf and Dropper Spool (catalogue page 73)

C&F Design Medium 9 Row Fly Box With Sling Leaf and Dropper Spool

Code: CF-2556N £44.99

A word from our expert:  “This box can contain everything you need to change your flies and leaders easily and quickly while in the river.”

Guideline Reel Bag (catalogue page 74) Code: 70474 £54.99 A word from our expert:

“This bag is a brilliant solution for having all your reels available to you on the riverbank or the boat – you can be prepared for all conditions!”

McLean Short Handle Weigh Net (catalogue page 78)

McLean Short Handle Weigh Net

Comments: “weigh those specimen trout” Code: MLSW £69.99

A word from our expert:  “This extremely well designed net allows you to land you fish safely and also weigh it accurately.”

Costa Del Mar Fantail Sunglasses (catalogue page 81)

Costa Del Mar Fantail Sunglasses

Code: GLACOS580FAN £169.00

A word from our expert:  “The best sunglasses on the market. For fish spotting, use the sunrise lens.”

To request our latest catalogue completely free of charge, visit our Request a Catalogue page now.

Guideline Facebook Competition

31 March 2015 16:15:51 BST

In addition to our normal competition we are running a Facebook only competition together with Guideline. We are giving you the chance to win a brand new Guideline LXi Fly Rods of your choice. All you have to do is like us on Facebook and share the post about the competition. The winner will be chosen at random on the 1st May 2015. Good Luck!
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