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Guideline Rods

Guideline

Leif Stävmo, is the head of design at Guideline as has been working in that role for the past 10 years. Leif started fishing when he was just 13 years old so know exactly who the rods he designs should work.

Guideline don’t just specialise in rods, in our collection you will find rods, reels, shooting heads, shooting lines and a selection of fishing clothing including waders, jackets, wading boots, vests and more.

Are you thinking about treating yourself to a new Guideline rod? If so, take a look at the selection which is available here on the John Norris site as we have a number of different Guideline fly rods for you to choose from.